Young
Tessa |
Tessa
was born in Los Angeles, two weeks
early and just six days before the 1971
San Fernando Earthquake - a 6.5
magnitude shock whose epicenter was just a few
miles from her home. Tessa told us, 'The
family joke is that my parents caused the
quake by having a child at their age (my
mom was 47 and my dad was 50.)
My dad later told me that it was just my way
of entering the world with a bang!"
"My Mother
was born in Mexico and moved to
California in 1927 speaking very little
English at the time. She acclimated quickly
and went on to study at UCLA, then Berkeley,
graduating with honors in just three years
before being accepted into both USC and Johns
Hopkins medical schools and receiving a
scholarship to the Sorbonne in Paris. Although
World War 2 got in the way of her graduate
opportunities at the time, she did return to
USC in 1987 (at age 63!) to get her
Masters Degree in Education and taught English
as a second Language for the next 20
years. Her love for travel, languages
and other cultures took her to 30 countries
and |
almost every
continent except Australia and Antarctica and
also motivated her to learn six languages (aside
from Spanish and English) including French,
Italian, German, Czech, Korean and even
Farsi!," Tessa noted proudly. |
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"My
father grew up in a small town in Montana
and gave up a scholarship to Notre Dame to
join the Air Force in 1942. He flew 19
missions as a B-17 Pilot in WWII before
being shot down and captured by German
soldiers. He survived countless interrogations
and nearly 2˝ years in prison camp
prior to ending up in California and marrying
my Mom in 1947. Ironically, my Dad’s first
stop in the U.S., after his release from
prison camp by General Patton’s army in
1945, was the Fairmont Miramar Hotel in
Santa Monica where I would (60+ years
later!) attend several DomainFest
Conferences. A born salesman and
entrepreneur, he started in advertising sales
and finally landed in the moving business,
owning and operating a local Allied Van
Lines franchise in Burbank, California."
"Growing
up, my parents were supportive of my ideas (as
crazy as some might have been) and always
encouraged me to “welcome challenges”
and “get out of my comfort zone”
which are two rules I’ve done my best to
live by and have tried to instill in my
children as well,' Tessa said.
Tessa
was one of five children which resulted in her
parents raising teenagers while in the 1960s, 70s and 80s! Anyone who has raised
a teenager, even within a single decade, will appreciate the magnitude of that
feat!
Tessa noted, "They were married 58
years before my father passed
away in 2005 at the age of |
Tessa's
parents, Robert Seelos
and Mary Kessler in 1946. |
85. We lost my mom
almost two years ago to cancer at the age of
89. I never truly appreciated their life
experience and stories until later in life,
but hope they realized the influence
they had on me and how thankful I am
for the responsibilities and values they
instilled in me from childhood." |
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Clockwise
from top left: Tessa's brothers Brian and
Kevin. 1˝
year old Tessa sitting on sister Marla's
lap and at lower left Tessa's late sister Lorenna. |
As fortunate as
Tessa was to grow up in such a large and loving
family, her youth was still touched by an awful
tragedy. "The death of my sister Lorenna
in 1984 was the event that most influenced the
development of my personality and outlook on
life," Tessa recalled. "I was 13 and
she was 21. She was my closest sibling in age
and a very big part of my life. Losing her, at
the hands of a drunk driver, taught me
how important it was to enjoy each and every
moment in life and to look at every day as
an opportunity to open myself up to
something new. In some ways, I feel it allowed
me to face challenges I may have not considered
facing otherwise and gave me the outlook that no
obstacle was too great to overcome."
I noted above that
Tessa was a marvel of multi-tasking - a skill
set that can also be traced back to her
formative years. "In high school I was sort
of a |
“Jack of all
Trades”, Tessa said. "My parents had
always insisted that I not let myself be
classified in any “one” group. Because of
this advice, I ended up trying a bit of
everything. I ran track and cross-country,
was on the swim team, softball team, and
cheerleading squad. I also loved photography
and dance." |
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During here
college years at UCLA Tessa started
zeroing in on what she wanted to do with her
life. "I definitely preferred English and
Social Studies to Math and Science. I narrowed
in on Psychology at UCLA and, while I
had considered graduate studies directly after
my senior year, I decided to accept my first
of many sales roles and I’ve never looked
back," Tessa said.
"While I
hadn’t planned on using my psychology degree
in a sales capacity, I quickly learned that
sales is really figuring out the perfect mix
of persistence and drive combined with
connections, relationships and strategy.
I looked at each sale as a challenge
and I’m convinced that studying the science
of the mind and processes definitely provided
me the foundation to succeed in a variety of
sales and management roles prior to starting
Igloo (DomainAdvisors) in 2010," Tessa
noted.
The domain
business is a such a specialized field, and
one so far off the average person's radar,
that people always wonder how others found their
way into it. Tessa's light bulb moment
came when she had a |
Tessa
on graduation day at UCLA |
fortuitous brush
with one of the biggest domain sales on
record. "After six years with a large,
established company, I was drawn into the
start-up world and had my first experience
in online advertising in 2000
when selling 3D facial animation software for
email, CRM, and advertising solutions,"
Tessa recalled. "I then moved on to
create and sell online, email and print
advertising campaigns for several
family-focused companies, one being the owners
of Toys.com which we all know later
ended up selling to Toys 'R' Us in a
bankruptcy court auction for $5.1million.
It was then I realized that selling domains
might be the way to go!," Tessa
smiled. " I joined Sedo
in January of 2009 at the encouragement of the
Director of Brokerage at the time, who just
happened to be my previous sales manager, Kathy
Nielsen." |
|
Tessa
Holcomb (center) with former Sedo
colleagues
Kathy Nielsen (left) and Simonetta
Batteiger. Kathy is
now an executive with the DotGreen Registry
and
Simonetta is Head of Product Management Trading
at Sedo. |
"While at
Sedo, my attention was focused mainly on our top
tier (Pro) clients, identifying opportunities
for corporate clientele and negotiating
high-value premium domain sales. The Sedo team,
our clients, and our partners were second to
none and it didn’t take long for me to realize
this was an industry I wanted to be part of for
the long haul."
"My fondest
memories from Sedo are, without a doubt, the people
I had the opportunity to meet and work with and
especially putting faces to names at my first
events. With so much time spent on the phone and
emails, there is nothing like finally meeting
someone in person, especially when it feels like
seeing an old friend." Tessa said. |
After
her successful industry debut with Sedo, things
progressed rapidly for Tessa with unfolding events
opening a door that allowed her to start he own company.
"In February of 2010, I had the opportunity to be
part of a Mount Kilimanjaro climb team raising
nearly $200,000 for the Water
School, a non-profit organization that has
developed a simple and sustainable program giving
countless children, families and entire
communities across Africa, and other developing
nations around the world, lifelong access to clean
water. We had the opportunity to visit the slums and
the children for whom we were raising money. It
was truly a life-changing experience,"
Tessa said.
Above:
Mount Kilimanjaro Water School climbers get
together at the 2011 DOMAINfest
Global conference in Santa Monica, California.
Left to right are Jessica Besseling (who
was on a second climb in 2011) and 2010 climbers Kamila
Sekiewicz, Gregg McNair,
Tessa Holcomb and Jazmin Carrillo.
Below:
Tessa Holcomb (far left) and some of her fellow
climbers reach the peak of Mount Kilimanjaro in
2010.
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Shortly after
Tessa returned from the climb, her career path
took a sudden change. "Two months later,
as a result of relationships forged on that
climb, and my experience visiting philanthropy
projects associated with PPX International
in Africa, I accepted
a dual role as Director of
Business Development for DomainManager as
well as Director of Philanthropy for PPX,"
Tessa said. "The climb’s organizer, Gregg
McNair , an extremely successful
entrepreneur and philanthropist himself, was
the Chairman of this company and a great
mentor. Although I was happy at Sedo, I have
to admit that my trip to Africa (mainly
visiting the slums and spending time with the
children) changed my outlook and I
couldn’t turn down the opportunity to feel
that my business efforts would be directly
correlated to making a real difference
among the underprivileged," Tessa said. |
Tessa
a beautiful new friend made during
her
visit to Africa to raise funds for the Water
School. |
"As
I expanded my knowledge base and relationships across
the industry, I was fortunate enough to attend and
speak at several conferences around the world while
spreading awareness for Water School. During this
time, I had the opportunity to work with many of the
major players in the domain space and quickly became
aware of the need for a consultancy service
with experienced advisors who are ready to address and
assist clients with their overall domain strategy. In
the same way financial advisors work with their
clients on their portfolios, I envisioned domain
advisors educating our clients on the importance of
owning the right domain names, capable of working with
clients on branding, and helping them to sell and
acquire premium domain names. With the support
of Gregg McNair and the entire PPX team, DomainAdvisors
launched in November of 2010."
Tessa
Holcomb and Gregg McNair (4th and 5th from
the left) with industry colleagues they hosted in Hong
Kong and Macau in November
2010 - the month DomainAdvisiors
(now Igloo.com) was launched.
Tessa recalled,
"Any trepidation I had about launching
DomainAdvisors (and re-branding
to Igloo in 2013) among several
well-established competitors was primarily
trumped by my confidence in the team I was so
fortunate to be able to put together, most of
which is still in tact. It seems like just
yesterday that Amanda Waltz (Igloo
Director of Sales & Acquisitions), Gina
Aubrey (Igloo Sales & Operations |
|
Manager) and I
were brainstorming at my kitchen table,
in the fall of 2009, about the need for a
company like DomainAdvisors within the
industry. While we never saw DomainAdvisors as
a “giant” within the industry, I do feel
Igloo has been able to make a significant
impact on our niche sector by capitalizing on
the personal relationships, trust and
confidence we’ve been able to secure in our
key client base and partners which I most
definitely attribute to my team's experience,
dedication and hard work." |
Above:
(L to R): Igloo's Amanda Waltz, Gina Aubrey and
Tessa Holcomb on a Boston
Duck Boat Tour celebrating the launch of the new Igloo.com
Marketplace June 17, 2015.
Below:
Also from Marketplace launch day, Igloo
team members David Seelos, Amanda Waltz,
Karen Keighley, Shari Snowiss, Gina Aubrey
and Tessa Holcomb toast the special occasion.
Tessa
proudly noted, "Igloo has surpassed goals with
upwards of $120 million in domain and website
sales. While we do offer appraisal and consultancy
services, our core business has been both selling and
acquiring ultra-premium names for investors,
VCs, established companies and start-ups."
When
asked about what she considered to be highlights from
the company's five-year history Tessa replied, "I'd
have to say that I consider two things as “key
triumphs.” The first would be seeing domains we've
placed (either via sale or acquisition) become
successful sites and businesses. Some examples include
Jet.com,
Primary.com,
Realty.com,
NewOrleans.com,
Yoga.com,
and IG.com.
The second, but most important triumph is the loyalty
of our clients shown through repeat business and a
high number of personal referrals. Igloo has been
extremely fortunate to work with so many great buyers
and sellers. There is nothing more gratifying
than satisfied clients sharing their experiences with
friends and colleagues."
Look
ahead Tessa added, "I am extremely optimistic
based on the initial feedback on our new Igloo.com
marketplace, the current batch of
ultra-premium domain names we are representing, and
the high value acquisitions we are in the process of
vetting for some key clients," Tessa added.
Over the past
year the industry has seen the introduction of
hundreds of new gTLDs. At this early
stage the impact the new extensions will have
in the domain aftermarket remains unknown but
Tessa doesn't see .com's present dominance
ending any time soon.
"While the
release of new gTLDs opens more doors for
investors, it causes confusion among the
general public," Tessa said. "As far
as impacting the aftermarket business, it will
open up more affordable inventory, but as far
as .coms go, Igloo is actually seeing clients
who bought or registered new gTLDs in the past
year to launch their business or product who
are now contacting us for .com acquisitions.
While they may not have been ready to invest
in the .com initially, once their business
plan is proven, etc., they are finding the
.com is necessary now." |
.Com
image from Bigstock |
However
the market shakes out in the months and years ahead
Tessa fully intends to be on the field in the middle
of the action. "What I find especially attractive
about the domain industry is the ever-changing
climate and the constant challenge of
learning new areas of business," Tessa said.
"When Igloo is selling a premium fashion name,
for example, the broker immerses herself in the
fashion industry, then for a real estate name, the
real estate industry, and so on. We have the unique
opportunity to speak with many leaders in these
industries and by taking them such amazing names (e.g.
Fashion.com, Realty.com, etc.) the credibility is
immediate and some amazing conversations are
had."
"It's
very exciting to meet with someone like Jet.com
co-founder and CEO Marc Lore and not
only hear his vision, but work with him to find a
domain you are confident will soon be a household
name. There are not many industries, certainly none
that I know of, that offer these new and unique
opportunities on a continual basis," Tessa noted.
Tessa
Holcomb speaking at the 2014
T.R.A.F.F.I.C. West conference in Las
Vegas. |
No matter how many
opportunities come her way, Tessa's family
will continue to get the same time, love and
care they are accustomed to. "Just like any
business owner, I have learned to manage my time
effectively, survive on little sleep and become
an expert multitasker. Studies
show that women are 'better at multitasking'
than men, so perhaps I have a natural advantage
over many just due to my sex!," Tessa
laughed.
"I am also
fortunate to work with several women who all
have and maintain balance and
fortunately, our industry does allow some flexibility
in reward for hard work and performance."
"I was lucky
to have exceptional role models in my
parents, who were both extremely talented and
industrious, but still made time to be
very involved in my life." |
Tessa
enjoying a happy moment with her mother and
father.
It's also
important to have a spouse with a
similar work ethic and goals. I'm
fortunate that my husband works as hard
as I do and our boys have been raised in
an environment where responsibilities
are shared equally throughout the
household. We have three amazing boys
(ages 8, 10 and 13) who I couldn't be
more proud of and who also seem to have
inherited the "must stay busy"
gene. They are good students, altruistic
and athletic. Fortunately, I love sports
and staying active myself so you will
likely find me with them at a football
field in the fall, ski slopes in the
winter, baseball field in the spring,
and by the pool in the summer! I may
have my laptop with me, but I'll be
there!," Tessa promised. |
Tessa
and husband John with their three very
active sons. |
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In
closing Tessa noted, "Although my job will never
be 9 to 5, I sincerely enjoy what I do, it fits
well with other areas of my life, and the caliber of
the people I've had the opportunity to get to know,
and work with, can't be topped. The perks of
being in the domain industry haven't been so bad
either! From international travel to private concerts
to world-class parties, NASCAR and more, I can't
exactly say it's been boring! I truly can't see myself
doing anything else. This has been my favorite
job, and it will be my last."
Tessa
& John with GoDaddy NASCAR star Danica Patrick
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