Mark, who represented the sellers in both transactions, told me he located the right buyer for Midnight.com within the first nine weeks of a six-month brokerage agreement. Following that initial contact, several weeks of intensive negotiations followed, resulting in the $1.15 million conclusion that Mark credited to "carefully orchestrated strategic positioning, precision timing, and a commitment to building the genuine rapport necessary to close seven-figure milestones."

Persistence is one of the most important attributes in getting deals done at the level Mark consistently reaches. He began talks with the buyer of C4.com back in March 2025 after connecting through LinkedIn outreach, then continuing the dialog through phone and email discussions. Those early conversations tapered off then resumed for awhile before coming to an end due to some unforeseen circumstances. Most would have considered the door to be closed at that point but in the final weeks of 2025, Mark 

Mark Ghoriafi

managed to rekindle the flame and complete a deal with the buyer that made the holidays especially happy one for all concerned. 

As noted above, the $265,000 selling price for C4.com is the highest publicly reported sale of a 2-character .com domain in the letter-number format. It topped the $260,250 sale of A1.com that we first reported over 20 years ago.