.AM Climbs Aboard the Domain Mirroring Bandwagon Through New GlobalR and ArmeniaDomains Partnership With WebUnited

We recently profiled WebUnited as part of a series of stories we are doing on companies that are working (often in very different ways) to make legacy domain names (Web2) work seamlessly with blockchain-based Web3 domains. If you read that story, you know WebUnited's approach is one of the simplest ones, making it possible to add Web3 services to Web2 domains that are purchased through a registrar that offers the WebUnited domain mirroring technology. The service appears as an add-on option during the usual checkout process. 

With that approach the key to WebUnited's strategy is getting registrars on board with an option that also opens up a new revenue stream for them. GlobalR.com (a U.S. based registrar that specializes in ccTLDs and offers nearly 100 county code extensions) is the latest to adopt

the WebUnited option, doing so in partnership with ArmeniaDomains. The latter is a proponent of .AM domains - a TLD we wrote about when the registry was celebrating their 30th anniversary last summer).

As a result, any .AM domain name can now be mirrored onto the blockchain with just a few clicks, allowing registrants to unlock Web3 functionality without changing their name, workflow, or DNS setup. Once mirrored, domains can function as a wallet address, power Web3 email, and serve as a digital identity. No additional technical knowledge is required.

WebUnited VP Kathy Nielsen, a well-known figure in the Web2 world after spending 15 years as a top executive at leading companies like Sedo, Neustar and GoDaddy, is all in on the Web2-Web3 marriage as well. She said, “As more registrars adopt mirroring, they’re positioning themselves at the forefront of the next internet evolution, We’re excited to support GlobalR and ArmeniaDomains in this pioneering move that gives registrants the ability to take their existing .AM names and turn them into future-ready digital assets."

(Posted April 14, 2025)   

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