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Domain Cost Club Adopts WebUnited's Domain Mirroring Service Allowing Any Domain to Add Web3 Services

A number of new companies have been hard at work developing ways to build a bridge between the traditional domain name system and Web3 and the additional feature set it brings to the table. I spoke with representatives from several of those companies at the Internet Commerce Association Annual Meeting in Las Vegas a few weeks ago, including Lars Jensen and Kathy Nielsen from WebUnited. We have a profile of the company in the works and coincidentally they are also in the news today with an announcement that Domain Cost Club now has WebUnited's domain mirroring service live on their platform.

The thing that most impressed me about WebUnited's solution when Lars and Kathy told me about it, was how easy it is to apply. It allows any traditonal DNS domain name, regardless of extension, to be seamlessly mirrored onto the blockchain through WebUnited's technology. This innovation makes it possible for registrars like Domain Cost Club (DCC) to offer customers Web3 capabilities without altering the existing Web2 domain functionality.

 

The Web3 functionality can be added during DCC's checkout process where taking the mirroring option will allow registrants to use their domain name on Web3. They can then connect their domain to a crypto wallet for payments and digital identity, use it for Web3 email or to publish a Web3 website. In their press release, WebUnited stated "domain mirroring allows registrants to future-proof their domains, giving them new functionality that goes beyond what's possible in Web2 and paving the way to use domains in the fast-growing world of Web3."

Paul Apanowicz, Director of Project Management at Domain Cost Club, said "This is the easiest way for anyone to future-proof their domain. Any domain can now instantly become a Web3 asset. This is a massive leap forward for the industry, and we're proud to be at the forefront."

WebUnited VP Kathy Nielsen noted, "WebUnited is bringing innovation to the domain industry by adding real Web3 utility to DNS or Web2 domains. With Domain Cost Club now live, their customers can easily mirror DNS domains to the blockchain and start participating in the Web3 economy with just a few Page 2 clicks." 

By enabling customers to add the Web3 mirror to their existing Web2 domain names, registrars can generate additional revenue and boost renewals while providing valuable access to existing and future Web3 applications. Web3 adoption is growing exponentially, and registrars can gain an early-mover advantage by positioning themselves at the forefront of the internet's next evolution while increasing customer retention and lifetime value.

Lars Jensen, Co-CEO of WebUnited, added "This isn't just another Web3 product - it's an expansion of how domains function. For the first time, any domain can exist in both Web2 and Web3, unlocking new possibilities for users and businesses alike. This is the future of the internet, and we invite registrars to be part of it. 

Kathy Nielsen
WebUnited
Vice President, Business Development

For more information on how you can resell domain mirroring, write to hello @ webunited.com. To mirror a Web2 domain to Web3, visit www.domaincostclub.com/web3.  

(Posted March 4, 2025)   

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