Even though domain names are absolutely essential to the functioning of the Internet itself and are extraordinarily valuable brands for businesses all over the world - few books have been written about the business - especially the digital asset investing side of it. That is because most people on the street - and even in the mainstream business world - still have only a vague idea (if any idea at all) about what we do.

When you do see domain "books" online they typically barely skim the surface and aren't much longer the the title alone on David's book. That is The Ultimate Domain Name Handbook: Your Essential Guide to Buying, Branding & Selling Great Domain Names.

David didn't leave himself much wiggle room with that one! However, that confidence comes from an in-depth knowledge of what he is talking about. David shares that insight across 23 chapters and 250 concise pages. 

I just got my hands on a pre-release text file for the book today, so won't have a chance to read it until I get on the plane for Las Vegas, but the titles for the opening chapters make it clear David has set out to take readers on an A to Z journey through our world. It starts with Domain Name Gold, A Brief History of Domain Names and The Players in the Domain Name Industry and gets progressively more granular as it goes along, dealing with the mechanics of acquiring, buying, selling and brokering domains, their critical role in branding, how to protect your assets, pitfalls to avoid, etc. 

For now, I just wanted to let you know the book is on the way and, for those going to the ICA meeting, you'll have an opportunity to chat with David in person about his new dive unto the literary world!