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For
investors who have quality traffic to monetize
Michael said, "The recent release of ParkLogic
Next provides hyper-local targeting capabilities
that will ensure continued returns from domain
traffic into the future. Each day, over 300 metrics
are analyzed for each domain name to determine which
monetization solution will provide the highest yield
for clients. For example, the rules based decision
engine can now target all German speakers, on IOS
devices, in New York between the hours of 10am and
1pm with a particular advertisement."
With that data in hand,
ParkLogic is able to increase your revenue by
selecting the best of several monetization options
to get the best price for that traffic in that
location at that time. They point to five levels
of monetization that are involved:
-
Being
part of a larger pool of traffic instantly
scales new clients revenue. ParkLogic will
establish and manage monetization accounts on
behalf of clients with all major partners. You
will receive the highest payout levels
everywhere due to the massed volume of ParkLogic
traffic.
-
Algorithms
manage the flow of traffic to the highest paying
monetization solution. Effectively we are
auctioning your traffic each day to the highest
bidder.
-
Optimization
of the page content to better match domain
traffic to the right advertiser.
-
New
technologies to help extract every bit of value
from domains traffic.
-
Portfolio
management to reduce revenue leakage
Over
the years, Michael Gilmour (center) has been
a featured speaker at major domain conferences
around the world. In this shot, Michael chats with
attendees at the 2020 NamesCon Global
conference in Austin after appearing on the Keynote
Hall stage.
ParkLogic
also works closely with Domain Registrars all
over the world, helping them grow their own domain
portfolio so they can either enjoy the revenue
from the traffic or resell the domains for a
higher value. From experience, they have found
these opportunities for Registars:
-
Domains
that have been registered and have their
nameservers still pointing at the registrar
-
Domains
that have been purchased but not paid for.
-
Domains
that have expired
-
Domains
that are a part of the registrars growing
portfolio
ParkLogic
provides registrars with a report that helps them
determine which are the best domains to keep and
add to their own portfolio. They can also
register domains that meet an agreed set of business
rules in a nominated registrar account - a
completely outsourced solution for registrars to
grow a new revenue stream. For
Domain Registries, ParkLogic works closely
with registry partners to help them to better
understand their non-existent domain traffic (NXD)
and the potential commercial opportunities it
represents. In particular, if you are a country
based registry (ccTLD) then there is a significant
opportunities with NXD traffic and building your own
domain portfolio for resale or retaining it for the
ongoing revenue. The ParkLogic Registry platform
provides detailed analytics at the registry, domain
and IP address levels. This provides registries with
an unprecedented level of data to assist them in
meeting their business goals. Check out this
page for screenshots of their registry dashboard
and some of the statistics available for NXD domain
traffic. In
addition to everything noted above, I was equally
impressed with the advanced new interface
that allows you to track all of your domains and
revenue data with multiple ways to display,
slice and dice the information so you can quickly
review your assets and their performance at a
glance. It's something you really need to see for
yourself to appreciate. If you will be attending the
Internet
Commerce Association (ICA) Annual
Meeting in Las Vegas Jan. 26-28,
2025, that is something you may be able to do in
person with Michael Gilmour or Chief Revenue
Officer Matt Herbert as they will both be
there. You can email [email protected]
to check on setting up a demo.
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