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.ART
CMO Jeff Sass in his Fort Lauderdale office.
The
acquisition was a perfect fit for ART’s stated
mission - empowering artists globally with
innovative tools and opportunities across Web2 and
Web3 .ART
and HUG had announced a strategic partnership this
past summer and both sides liked what they saw of
each other since. Jeff told me "The acquisition of
HUG aligns .ART’s goal of providing artists with
advanced tools to showcase, protect, and monetize
their work. By integrating HUG’s platform with
.ART’s robust suite of services, creators will
have access to an expanded range of resources
designed to elevate their digital presence."
For
HUG's 35,000 members the benefits include a
free 1-year PRO subscription to ID.art
that provides unlimited artwork uploads,
customizable Certificates of Authenticity (COAs),
and enhanced features for digital portfolio
management - all designed to help artists establish
a professional presence and connect with a wider
audience. Each HUG artist also gets a free standard
.ART domain for one year, with additional discounts
and credits if they want to secure a premium .ART
domain.
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Ulvi
Kasimov
.ART Founder and CEO |
Ulvi Kasimov,
Founder and CEO of .ART, said “We have
always admired the incredible work HUG has
done in empowering artists and providing
them with a supportive community.
This acquisition allows us to bring even
more value to HUG’s creators by combining
our digital identity tools, blockchain
authentication, and global reach with their
vibrant artist community. Together, we will
continue to innovate at the intersection
of art and technology.”
HUG CEO Randi
Zuckerberg added, "Joining .ART is
an incredible opportunity to further the
development of our tools and provide our
artists with access to a much larger
audience. .ART’s commitment to digital
provenance, protection, and promotion
perfectly aligns with HUG’s mission to
empower artists as successful entrepreneurs
in the global art community.”
As
part of the acquisition, HUG co-founder and
co-CEO Debbie Soon will serve as an
advisor to .ART. She said, “I am
thrilled to stay on as an advisor to .ART
during this exciting new chapter |
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for
the HUG community. We are huge fans of what
.ART has built and are committed to
upholding HUG’s mission so that our
community can fully benefit from .ART’s
thriving ecosystem. |
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