|
|
|
|
| |
|
|
|
|
|
|
Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global
domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
|
|
|
|
|
|
1H-2023
Results and New Initiatives Are Painting a Rosy
Growth Picture for the .ART Registry
|
|
I
got a note
today from Jeff Sass, the Chief Markting
Officer at the .ART
Registry (and a long time friend since
his days in the same role at .CLUB before that TLD
was sold to GoDaddy). Jeff was excited about the
high growth rate .ART generated in the
first half of this year, climbing to 244,407
domains under management, representing a 19%
surge over the same time frame last
year. |
|
|
|
Jeff
credited adoption of .ART domains by some of the world’s
best-known museums and art institutions for expanding
recognition for the new TLD. .ART also benefited from a strong
renewal rate of 82% for premium names and 61%
for standard domains. The registry sold 2,533
premium domains in 1H-2023 with that group accounting for 64%
of their domain registration revenue. 24 .ART premium
names were sold from the $5,000 or $10,000
price tiers including |
|
Sculpture.art,
Imagine.art, Motion.art, Ultra.art, Mexican.art
and Pen.art to name a few. Sass noted, "The
average price of premium names sold in H1 2023 was $385
confirming our belief in the demand and revenue-generating
capability of affordable premium names, as well as
higher-priced, super-premium names. All .ART
premium names have a renewal price of $39
regardless of the first year registration fee." |
|
|
.ART
CMO Jeff Sass |
Jeff
added, "In Q2 we also released a number
of previously reserved super-premium
names into new $50,000 and $100,000
tiers, including many two letter names as
well as high value geo names such as Miami.art,
Paris.art and others.
At
the end of H1 2023 .ART domains were offered
by 201 registrars worldwide, and 100
of them were actively selling premium
domains. The top 5 registrars in terms of
domains sold were Namecheap, GoDaddy,
Google, Tucows, and Alibaba,
while the top 5 registrars in terms of
premium domains sold were GoDaddy, Namecheap,
Google, PDR, and OVH. The
recently released Namecheap
Domain Insights & Trends Report
covering 1H-2023 ranked .ART is in top 10
TLDs with the best renewal rates.
.ART
also has an impressive active usage rate
with 42% of their registered domains
currently hosting developed websites. Those
include popular sites like Noble.art,
Alba.art
and Imagine.art
(an AI art generator), Poco.art
and Yakob.art.
|
.ART
completes the growth picture by running a series of
innovative initiatives
that are bringing new converts to the TLD every day.
Those include ENS
Names, the Art
Therapy Initiative, The Digital
Innovation in Art Award, Name.art
(an innovative way to earn referral commissions for
the sale of premium .ART domains) and ID.art
(providing ways to digitally store evidence of
authenticity and the provenance of any art object by
using US-patented “Digital Twin” domains).
|
|
(Posted
August 15, 2023)
*****
|
|
|
|
See
all of our recent posts in the full
Lowdown section.
If you've been out of the loop longer, catch up in the Lowdown
Archive! |
|
|
|
We
need your help to keep giving domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If
possible, include the source of your information so we can
check it out (for example a URL if you read it in a forum
or on a site elsewhere).
|
|
|
|
 |
Follow us on
Twitter |
 |
Like us on
Facebook |
 |
Subscribe to our
RSS Feed |
|
|
SITE
LINKS: Home Page | Weekly
Domain Sales Report | YTD Sales Charts
| The Lowdown
News Headlines | Get
Email Alerts | Site
Archives | Classified Ads
| About Us | Email
Us |
|
|
No
photos, text or content of any kind may be copied from
this site without expressed written consent.
©Copyright
2023 DNJournal.com - An Internet Edge, Inc. company. |
|
|
| |
|
