Featured in the Wall Street
Journal · Forbes · Bloomberg · Investors Business Daily · ABC News · BBC News · CNN/Money ·
MSNBC · USA Today · New York Times
Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global
domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson.
Radix
Reports Creators Ranging from Solo Entrepreneurs
to Major Celebrities Adopting .Store for
eCommerce
Radix,
the operator of top level
domains .Store, .Online, .Tech, .Website, .Space,
.Press, .Site, .Host, .Fun And .Uno, has earned a
reputation as one of the most innovative and
effective marketers in the domain industry. In a
press release we received today, the company shared
results from a 3-month creators.store
campaign they launched in November that provided
further proof of that. The effort attracted over 7.5
million views across all social platforms in
just 90 days. You can see a video that was
part of the campaign below:
Ad
for Maroon 5 ecommerce site at Maroon5.store
.Store
was already riding a wave of momentum before
the latest campaign began with celebrities
including Maroon 5,
Mariah Carey,
Rhianna,
Dude Perfect, Zach King,
Mark Rober
among those who had already decided to set up
shop on their .Store domain. However, the
campaign has helped push total .Store
registrations past the 925,000 mark,
making it one of the six most popular new
gTLDs on the Internet (Radix has three of
those six with .online and .site also
in that elite group).
The
Radix release noted "the combined reach
of creators currently using .Store Domains
stands at over 1.6 billion, capturing the
attention of their fans and other creators
alike." The
creator behind one of those websites, AirforceProud95
(a flight sim YouTuber
from Florida with over 1.37 million
subscribers), added
"I needed a short and memorable name
for my
merch store, so I went with a .Store domain because
it
provided a clean, simple, and
easy-to-remember access point for my viewers." He
launched his merchandise store on airforceproud95.store
via CreatorSpring.
ArjunPande, Brand Manager,
.Store Domains, said "We
are thrilled to see that .Store Domains are the
preferred choice for the world's top creators. We are excited about .Store
Domains being naturally included to play a crucial
role in the growth of a $104
billion strong creator
economy. With over
200 million creators within that
economy, merchandising is a critical aspect of the
ecosystem and .Store is seeing high adoption owing
to its strong product-market fit."
"With a .Store domain, creators are able to own a
brandable merch store address that is easy to
remember and recall for their followers. It’s an
intuitive and obvious choice, too, since their fans
are likely to search for ‘rihanna store’ or
‘maroon 5 store’ when looking them up online.
With so much more potential, we are keen to explore
collaborations with key registrar partners
within the domain industry.”
We
need your help to keep giving domainers The
Lowdown, so please email [email protected]with any interesting information you might have. If
possible, include the source of your information so we can
check it out (for example a URL if you read it in a forum
or on a site elsewhere).