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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global
domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
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.ART
Painted a Rosy Picture in 2022 with 39% Jump in
Domains Under Management
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Every
new year begins with a flood of reports
from businesses around the world, summing up how
they fared in the previous year. 2022 was
one of those years that was a mixed bag with
enterprises around the globe having to contend
with the negative consequences of a war in
Ukraine, inflation, a crypto crash and continuing
supply chain issues that created strong headwinds
for many. Despite those challenges other still managed
to thrive with the .ART domain
registry among those who were able to fill the 2022
review (.pdf file) on the registry's official
blog with good news. The
report noted, ".ART continues to show strong and steady progress and has remained among
the 15 fastest-growing domain name registries, according to data from
Hosterstats.com.
We ended the 2022 year with 232,307 .ART domains under management, a net domain
growth of 39% over 2021. .ART’s consistent and stable growth is evidenced by numerous high-quality registrations,
including some of the world’s best-known museums and art institutions, as well as a strong
1st-year renewal rate of 81% for premium names. Individual artists, art
enthusiasts, and others associating themselves with “art” continue to be strong supporters of .ART." |
Image
from Hilbrandbos.art
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.ART
CMO Jeff Sass |
Regarding
their premium domain strategy, the
review noted, "There are nine .ART premium name
price tiers ranging from $70 to
$10,000 with all premium names renewing at a low price of
$30 per year. In 2022 we sold 5,734 premium
domains, representing 5% of .ART names registered and
69% of domain registration revenue -
increasing revenue for the .ART registry and its registrar partners." .ART
CMO Jeff Sass pointed out another plus,
telling us, ".ART domains also work
on ENS, so the same name can resolve
to a DNS website and also point to a wallet,
NFT, or any digital asset on
the Ethereum blockchain. Also, .ART
is the only registry to employ additional
Whois data fields to record art object
metadata. We also launched a charitable Art
Therapy Initiative supported by
our domain name sales." You
can get more information about .ART domains
names here: www.art.art. |
(Posted
February 13, 2023)
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*****
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