Featured in the Wall Street
Journal - Forbes - Bloomberg - Investors Business Daily - ABC News
- BBC News - CNN/Money -
MSNBC - USA Today - New York Times
Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global
domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson.
.HipHop/Cortex
Network Partnership to Wed Web 2 & 3 Domains
Gives 50th Year of Hip Hop a High Tech Hue
Dot
Hip Hop, LLC,
the domain name registry that operates the .HipHop
TLD, has joined forces with The
Cortex Network (a Web3 content
network) to develop an innovative integration
between traditional Web 2 domain names and Web 3
blockchain domain names. Once completed and
launched (expected before the end of October),
this solution will make it possible for creators
to connect with users and additional
revenue streams through new kinds of digital
objects enabled by a registry. The partnership
coincides with the 50th Anniversary of hip
hop music and the popular culture that has grown
up around it.
When the new system
goes live, .HipHop
domain owners will be able to register a Web
3 domain that would ultimately work as a digital
wallet address for blockchain transactions. That
will open the door for .HipHop registrants to
seamlessly register a ‘like named’ Web3 domain
name that is integrated with the Ethereum Name
Service (ENS).
Through the
minting of full non-fungible token (NFT)
subdomains, domain owners will also be
able to open an NFT namespace that
will allow them to create new kinds of
digital objects like music, concert
tickets, merchandise and more. These
integrated domains will also enable
publishing on the user-controlled Web3
Cortex Network with content hosted on
IPFS (InterPlanetary File System), a
decentralized peer-to-peer file system for
managing data. On these integrated Web3
blockchain domains, users will be able to
publish just about anything they’d
typically publish on a traditional Web2
website or social media platform, but within
the blockchain framework, opening up new
opportunities for monetization, ownership,
and community-building.
Ajene Watson,
Managing Director of Dot Hip Hop, LLC,
noted, “As my partner, Monte Cahn,
will often stress, .HipHop Websites, .HipHop
email addresses and now other types of .HipHop
digital assets in Web3, offer creators more
control and full ownership over content,
user data, and fan interaction. The .HipHop
domain extension is an immediate identifier
that a platform and its creator are part of
the community and global multinational
culture of Hip Hop. The web3 layer would
provide users of the .HipHop extension with
an additional financial tool to
generate, collect and protect the money
earned from their talents. Web3 tools like
this further support artist independence
while advancing the community’s effort to
reclaim Hip Hop as its birthright."
August
has been a very busy month for the .HipHop
team. In addition to on this project, the
registry crew has spent much of the month in
New York City, taking part in a
variety of events they sponsored to support
the 50 Years of Hip Hop celebration
in the city where the world changing genre
was born.
Above:
On August 11, New York City Mayor Eric
Adams hosted a celebration of 50 years
of Hip Hop at Gracie Mansion,
honoring some of the pioneers including MC
Sha-Rock, CokeLaRock,
KoolHerc, RalphMcDaniels,
and DJRedAlert. .HipHop
gifted each of the honorees with their own .HipHop
domain names.
Above:
Fans congregate outside the .Hiphop tent
during the Universal HipHop Museum's Park
Jam.
Below:
.HipHop Co-Founder/Co-CEO Monte Cahn
with Hip Hop legend Ice-T helping to
fly the registry's colors in New York
City.
Of
course, of you want to be seen in New York
City, Times Square is the place to be
and .HipHop had that base covered too. You canlearn
more about .HipHop domains here.
The
2023 London Domain Summit Concluded with a
Non-Stop Day (and Night) in the UK's Capital City
The
2023London
Domain Name Summit wrapped up its two
day run at the Hilton London Metropole Hotel Wednesday
evening (August 23). Everything about this second
edition of the conference, including the venue,
attendance (featuring domain professionals from
all over world) and roster of speakers was bigger
than the debut event held in August 2022.
That's
exactly what you want to see from a new event that
wants to become a fixture on the global show
calendar. The social media feedback from attendees
that I've seen so far has also been universally
positive. That is also a critical element because
nothing beats good word of mouth advertising in
creating demand for the next one.
My
last post, covering opening
day Tuesday (August 22) was published
when the day's final sessions were still winding
down. DN.com's
Yue Dai helped close day 1 with a keynote
presentation on the Secondary Market
for Premium Domain Names in China.
Above
(L to R): Yue Dai (DN.com), Cate
Lim (who helped translate) and
conference moderator Tess Diaz
welcoming the audience to Yue Dai's presentation
about the domain aftermarket in China.
(Photo credit: Nadeem Azam). Below: An
Andrew Bennett photo from this session.
Day
1 concluded with an evening social event at the Metropole.
Among those on hand were (left to right) London
Domain Summit Founder Helmuts Meskonis,
ShortDot SA Founder Lars Jensen, IT.com
Founder & CEO Andrey Insarov (IT.com was
the conference's title sponsor) and Mark Ghoriafi
(MrPremium.com).
Since
we weren't able to make it to London this year, it
was good to see photos posted on social media by
Mark and many other attendees so we could share a
pictorial taste of the event with you. IT.com
provided some of the best shots from the colorful
event including this one spotlighting their crew
(left to right), Business Manager Rolandas
Japertas, Andrey Insarov, Business
Development
Director Natalija Japerte and a very properly
attired British footman.
The
second and final day of this year's London Domain
Summit got underway at 10am Wednesday morning
(August 23) with a panel discussion devoted to Buying
and Selling Premium Domain Names. That
session featured (left to right in the photo below)
Moderator Tess Diaz, Michael Law (Grit
Brokerage), Braden Pollock (LegalBrandMarketing.com),
Adam Wagner (ParkingCrew.com), Mark Ghoriafi
(MrPremium.com) and Ryan De Corsie Ewen
(Digital Candy). Photo credit: Mark Ghoriafi.
A
trio business sessions followed to take attendees up
to the 2pm lunch break. Those break times provide
the best networking opportunities for
attendees and nothing is beats those face to face
chats with friends and fellow domain investors from
around the world. The UK's Sam Charles (at
right below) posted this shot of him with one of
America's most well known industry figures (and all
around good guys), Braden Pollock.
After the lunch
break it was time to head down the home
stretch with a quartet of final business
sessions. In one of those FreeName.io's
Eleonora Bellotto (Head of Partnerships)
and Federico Costa (Co-Founder &
CTO) delivered an informative presentation
on what is happening with Web 3
domains (that is Eleonora and Federico with
London Domain Summit Founder Helmuts
Meskonis at right).
Below: The
final session of the 2023 Summit was an
In-Person Debate featuring two of the
candidates for the post of
member-elected non-executive director at Nominet
(the administrator of the .uk registry).
Left to right are candidates Thomas
Rickert and Steve Wright with
moderator Andrew Bennett.
Once
business is out of the way, London night life always
beckons. The shot below, from IT.com, captured (left
to right) Munir Badr (AEServer.com Founder
and Founder of the highly anticipated Domain
Days Dubai conference that will be
launching in November (dates are November 1 & 2,
2023), Joe Alagna (IT.com), YueDai
(DN.com), AndreyInsarov (IT.com
Founder) and Rolandas Japertas (IT.com).
With
a second London Domain Name Summit now under
his belt, conference Founder Helmuts Meskonis (above)
is no doubt already thinking about #3 in
2024. The groundwork has been laid. Now comes the
tough part - finding a way to top yourself
again next year!
The
2023 London Domain Name Summit Got Underway
Today with an International Audience on Hand
The
2nd annual edition
of the London
Domain Name Summit began its two-day
run Tuesday (August 22) with attendees from the
UK, Europe, the United States, the Middle East and
Asia converging at the Hilton London Metropole
Hotel for the event.
Prior
obligations prevented us from being there in
person but we've gathered some photos posted on
social media by attendees to give you a glimpse
into a conference that founder Helmuts Meskonis
and his team have been hard at work on since
the day their inaugural event ended last
summer.
The
show's official kickoff was at 11am local time but
the audience was treated to a special pre-show
session at 10 featuring BrandForce.com
Co-Founder Louis Pickthall who was able to
speak with authority on the topic of How
to Sell a Domain Name for $10 million because
BrandForce handled the sale of Connect.com
at that price last year.
Photo
credit: Yue Dai
At
11am, Helmuts Meskonis, seen here (at far
right) visiting the Sedo booth today,
formally got things underway with his
Founder's Message. Also seen above, left to
right, are Sedo CMO Christian Voss, Sedo
Senior Broker Dave Evanson and MrPremium.com
Founder Mark Ghoriafi.
Above
& Below: CentralNic CEO Micheal Riedl
followed Helmuts on stage at 11:15 with a keynote
talk that included a call for other industry
executives to join him in setting up a meeting to
formulate a coordinated industry response to climate
change.DomainIncite.com's
Kevin Murphy, who was at this session, posted
more about that on his site today. Photo credits: Mark
Ghoriafi (above and Andrew Bennett (below).
AEServer.com
Founder Munir Badr kicked off the afternoon
sessions with a Keynote Presentation on the State
of DNS & Domain Names in MENA region.
Munir is also the Founder of the new Domain
Days Dubai conference that will make its
debut in November.
The five sessions that
followed were punctuated by a 2pm lunch break. The last of
those, a 6pm panel discussion on Domain Monetization,
was still underway as we were writing this. It featured Ryan
Ewen (Digital Candy), Christian Voss (Sedo), Claus
Barche (InterNetX) and Adam Wagner (InterNetX).
Earlier in the day, Claus,
InterNetX's Head of Sales (3rd from left in adjacent
photo) was busy welcoming visitors to the InterNetX booth.
Those included Joe Alagna, representing the show's
title sponsor, IT.com (3rd from right) and
DN.com Founder Yue Dai (2nd from right). Yue Dai was
also a featured opening day speaker with a well-received
5pm Keynote Presentation on the Secondary
Market of Premium Domain Names in China. InterNetX
Marketing Team Leader Michael Piotrowski (far
right) also helped hold down the fort at their booth.
An
evening social event is going on at the Metropole
this evening. Wednesday morning at 10, attendees
will be back in the conference hall for another
full day of sessions that are scheduled to run
all the way to 7pm Wednesday evening. We'll have
more on that in our next post. Photo Credit: ShortDot.
IO.net
Sold for $118,000 in Biggest Non .Com gTLD Sale
Reported Year to Date
Mansour
Elseify
(DomainsNext.com)
has closed a huge two-letter.net
sale, moving IO.net for $118,000 in
a transaction handled by GoDaddy Broker
Ray Shannon. Mansour has been in the domain
business since 1999 (four years before
DNJournal even existed and just four years after
IO.net was registered for the first time in
1995)!
When
we add this sale to our charts August 30 (the date
of our next bi-weekly domain
sales report) it will take over the top
spot on our YTD
Non .Com Top 100 Sales Chart (assuming
no larger sale from that category comes in before
then). IO.net went for four times more than
the year's previous top sale in this TLD -
Cloak.net at $29,888. It is also the biggest
.net sale reported since March 2021 when an
eye popping $750,000 sale of Poker.net stunned the
domain world.
1H-2023
Results and New Initiatives Are Painting a Rosy
Growth Picture for the .ART Registry
I
got a note
today from Jeff Sass, the Chief Markting
Officer at the.ART
Registry (and a long time friend since
his days in the same role at .CLUB before that TLD
was sold to GoDaddy). Jeff was excited about the
high growth rate .ART generated in the
first half of this year, climbing to 244,407
domains under management, representing a 19%
surge over the same time frame last
year.
Jeff
credited adoption of .ART domains by some of
the world’s best-known museums and art
institutions for expanding recognition for
the new TLD. .ART also benefited from a strong
renewal rate of 82% for premium
names and 61% for standard domains.
The registry sold 2,533 premium
domains in 1H-2023 with that group
accounting for 64% of their domain
registration revenue. 24 .ART premium names
were sold from the $5,000 or $10,000
price tiers including
Sculpture.art,
Imagine.art, Motion.art, Ultra.art,
Mexican.art and Pen.art to
name a few. Sass noted, "The average
price of premium names sold in H1 2023 was
$385 confirming our belief in the demand
and revenue-generating capability of
affordable premium names, as well as
higher-priced, super-premium names. All
.ART premium names have a renewal price of $39
regardless of the first year registration
fee."
.ART
CMO Jeff Sass
Jeff
added, "In Q2 we also released a number
of previously reserved super-premium
names into new $50,000 and $100,000
tiers, including many two letter names as
well as high value geo names such as Miami.art,
Paris.art and others.
At
the end of H1 2023 .ART domains were offered
by 201 registrars worldwide, and 100
of them were actively selling premium
domains. The top 5 registrars in terms of
domains sold were Namecheap, GoDaddy,
Google, Tucows, and Alibaba,
while the top 5 registrars in terms of
premium domains sold were GoDaddy, Namecheap,
Google, PDR, and OVH. The
recently released Namecheap
Domain Insights & Trends Report
covering 1H-2023 ranked .ART is in top 10
TLDs with the best renewal rates.
.ART
also has an impressive active usage rate
with 42% of their registered domains
currently hosting developed websites. Those
include popular sites like Noble.art,
Alba.art
and Imagine.art
(an AI art generator), Poco.art
and Yakob.art.
.ART
completes the growth picture by running a series of
innovative initiatives
that are bringing new converts to the TLD every day.
Those include ENS
Names, the Art
Therapy Initiative, The Digital
Innovation in Art Award, Name.art
(an innovative way to earn referral commissions for
the sale of premium .ART domains) and ID.art
(providing ways to digitally store evidence of
authenticity and the provenance of any art object by
using US-patented “Digital Twin” domains).
Radix's
Grass Roots Focus on Female
Entrepreneurs in Florida Helped Fuel Ongoing
Ascent of .Online
Now
that "new" gTLDs
have been with us for a full decade it is easy to
see what has separated the biggest winners from
the rest of the pack - creative and consistent
marketing of their TLDs. Radix,
who administers ten new TLDs, has been a standout
in dreaming up win-win campaigns that have
benefited both their TLDs and the communities
those TLDs were created to serve. Last week
Namecheap (the world's 2nd biggest registrar
with 17 million domains under management)
released their semi-annual Domain
Insights & Trends Report that
listed the most popular gTLDs - new and old - on
their platform and Radix claimed three of the top
ten spots with .online. .site and .store.
.Online was in the topfive,
moving up two spots from last year after
leapfrogging long established legacy TLDs .net and .org.
That's
quite an accomplishment but Radix put in the hard
work and financial investment needed to get
there. The company has frequently drilled all the
way down to the local level to run contests
and events that have put tools, tips and money into communities
whose grateful members have reciprocated by using and and
spreading the word about Radix TLDs. Being based
in Florida, we saw a perfect example of
that during the recent NBA finals. As
basketball fans know, the Miami Heat was in
the championship series. Unfortunately for Miami
fans, Denver won the series 4 games to 1, but
thanks to Radix, female entrepreneurs in South
Florida were still winners.
Radix
ran
an innovative month-long
Spotlight.online
contest, tied to the NBA finals, that gave the
winning entrepreneur a professional produced TV
commercial that ran during the June 7 Heat-Nuggets game, putting the
winner's company in front of 500,000
viewers. Radix and .online won big as well. The
contest attracted over 650,000 social media views,
nearly a million impressions and was also
endorsed by top local influencers in the SMB space. .Online partnered
with SMB communities including United Way, Venture
Cafe Miami, and eMerge Americas for
on-ground activities that engaged over 1,200
attendees. The contest also received attention from
mainstream media, with prime-time coverage from NBC6,
CBS Miami and the South Florida
Business Journal, among others.
The contest winner was
Founder and CEO Susan Aran
from Radiate
Kombucha. Susan said,
"Sharing Radiate Kombucha's story with over
half a million people in South Florida and receiving
significant media attention after the commercial was
aired has been great for the brand. I am
proud to be associated with a brand that is
committed to supporting women entrepreneurs such as
myself.We
love our domain, www.radiate.online,
because it completely aligns with our D2C brand that
ships nationally.” Here is
the 30-second Radiate commercial TV viewers watched:
Susan
also had to love the two-minute story about her and
Radiate Kombucha below that CBS Miami's Channel 4
showed in their late newscast after the basketball
game:
Priyanka
Panchmatia, the Brand Director for .Online
Domains, said, “The intention behind offering a TV
commercial as the prize was to level the playing
field for a local, woman-owned business in South
Florida. By providing opportunities that are
otherwise exclusive to big-budget corporations, we
wanted to give women-owned businesses a chance to
thrive online and get marketing exposure that is
often out of their reach.”
In a recent survey led by .Online Domains
among women entrepreneurs in South Florida, 36%
reported difficulty in securing funds to grow their
business, while 54% found it difficult to
compete in a crowded marketplace. This led us to
launch the Spotlight.online contest.”
Last
year, .Online Domains launched #FempowerOnline,
an Instagram-led contest inspiring women
entrepreneurs to go live with their business
ideas. The contest ran for two months garnering
14 million impressions and over 700,000 views
on social media. It was also endorsed by inspiring
women influencers with over 4 million followers in
total.
If you've
been out of the loop lately, catch up in the Lowdown
Archive!
We
need your help to keep giving domainers The
Lowdown, so please email [email protected]with any interesting information you might have. If
possible, include the source of your information so we can
check it out (for example a URL if you read it in a forum
or on a site elsewhere).