Chill Brands Group PLC has made the $800,000 final payment due to complete a $1,600.000 acquisition of the Chill.com domain name. The company, that trades on the London Stock Exchange (CHLL), is a developer, producer and international distributor of cannabidiol (CBD) products. They zeroed on Chill.com as the key component for executing a refresh of the Chill brand that they believe will improve consumer targeting and ensure that marketing of the brand is consistent across all regions.  

Chill Brands CEO Callum Sommerton said, "We are the proud owners of a highly brandable, premium domain asset reflective of a word that is pervasive in the everyday lives of consumers and is easy to say, spell, and remember. In an increasingly complex world, people 

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everywhere are looking for ways to chill. Those qualities are gold dust for marketers, and we intend to maximize the potential of the Chill.com domain by expanding and improving our brand which, in common with our consumers, should be bright, energetic and youthful."  

We will be officially charting this sale when our next bi-weekly domain sales report comes out Wednesday evening, July 6. Unless a bigger seven-figure sale comes to light before then, Chill.com will move into #3 spot on our Year-to-Date Top 100 Sales Chart that tracks publicly reported domain sales. As of now, only IT.com at $3.8 million (also completed with a final payment this month) and Galaxy.com at $1.8 million have been bigger. This is the sixth sale of more than $1 million reported so far in 2022. 

A special thank you to George Kirikos who was the first to sound the alert on this deal being finalized. If you aren't already following George on Twitter, you should be! 

(Posted June 27, 2022)   

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