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The .HipHop
top level domain is getting a major
makeover from the TLD's new owners - domain
industry veterans Monte Cahn, Jeff Neuman
and Scott Pruitt, in tandem with
public accelerator-incubator Digital Asset
Monetary Network, Inc. Under
their guidance, .HipHop has been reintroduced with
lower wholesale pricing and an end-user focused
marketing strategy. Collectively
known as Dot Hip Hop, LLC, the new owners
purchased the rights to operate .HipHop from Uniregistry
in June 2021 and received formal approval from
ICANN in March 2022. With very little end-user
marketing since the initial launch in 2014,
combined with relatively high registration prices,
the .HipHop gTLD had minimal adoption by
registrars and end-users. However, the hip-hop
movement continued to grow exponentially
during that time, as recently evidenced by the
2022 Super Bowl Halftime Show featuring Dr.
Dre, Snoop Dogg, Eminem, Mary
J. Blige, Kendrick Lamar and 50
Cent. Dot
Hip Hop, LLC intends to leverage the popularity of
hip-hop while lowering the standard
wholesale registration price by 80%, and
aggressively marketing directly to potential
end-users, which include DJs & MCs,
songwriters & musicians, creative writers,
digital artists & NFT creators, dance studios
& dancers, recording studios, music |
Image
from Bigstock
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labels,
the fashion & apparel industry, promoters,
events, marketing agencies, activists, fans, and
more.
The company's re-launch
annoucement noted, "Hip-hop is,
and has always been, more than music.
Hip-hop represents an eclectic culture, which has
defined several generations around the world for
nearly 50 years, and will continue to do so for
many years to come." |
