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I
just finished going through two of my
favorite quarterly reports on results from the domain
aftermarket that broke down what happened in
key parts of the premium market in the opening
quarter of 2022. One is the 23rd edition of the GGRG.com
brokerage's Liquid Market Report and
the other, also from a leading domain brokerage,
is Guta.com's
Premium Domain Sales Observation Report.
The thing that makes these two reports special is
they give very specific market segments
in-depth treatment that you don't get from more
general overviews of the market. In
both cases, GGRG and Guta cover top tier premium
domains - but there are differences there too.
GGRG Founder Giuseppe Graziano, who is
based in Europe, tackles always popular
ultra-short acronyms or numeric domains (like two
and three letter .coms, 3-number domains, and
other widely valued groups). Guta Founder
George Hong's focus on premium domains also
includes the one-word dictionary domains
that are such hot commodities now. George, who has
offices in both the U.S. and China,
is in a position that also gives him special
insight into the both the English and Chinese
language markets. One
of the many interesting data points in Guta's
2022-1Q report is a decline in the
number of one-word dictionary domain transactions
in each of the last four quarters. Transactions
hit an all-time high in 2021-2Q at 114,
dropped to 90 in 2021-3Q, slipped again to 59
in 2021-4Q and, in the most recent quarter, came
in at 46. If you follow our bi-weekly domain
sales report, you know there has been
no apparent decline in the prices being paid
for top tier one-word domains, in fact they were
up considerably from the previous year (we
reported 11 seven-figure one-word sales in
2021 vs. only two in 2020). The declining
number of completed transactions could stem from
domain owners demanding more money for their
assets in a market where they are in high demand,
or just less inventory being available for sale. Dictionary
word domains are not followed at GGRG where, as
noted above, the focus is on short acronyms and
numerics. GGRG's Liquid
Market Report for the opening
quarter did see a significant drop off in dollar
volume for that group with one of the
industry's bellwethers, Escrow.com, reporting
a 53% decline in dollar volume for this
class after posting their best quarter ever in
GGRG tracking the previous quarter. GGRG
also reported seeing a sharp drop in median
prices: -59% for 3Ls, -19% for 4Ls and -14%
for 4Ns. At the height of the China boom a few
years ago, those kinds of domains were market
leaders but they have cooled considerably since
that frenzy subsided. Both
of these report are free of charge, so
check them out for yourself for all of the data in
detail. |
GGRG.com
Founder Giuseppe Graziano
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Guta.com
Founder George Hong
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