GoDaddy Acquires DNAcademy and Hires Michael Cyger to be Company's First Director of Education

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GoDaddy Acquires DNAcademy and Hires Michael Cyger to be Company's First Director of Education

DNAcademy Founder and Lead Instructor Michael Cyger has long been regarded as the best educator in the domain industry. In addition to countless individual domain investors who learned the trade through his DNAcademy courses, major companies like GoDaddy, Sedo, Uniregistry and many others used Cyger's services to train their new brokers and sales specialists. GoDaddy liked what they saw so much they decided to buy the whole company and add Cyger himself to the GoDaddy team as the industry giant's first Director of Education - Domains.

In addition to being a smart acquisition for GoDaddy and a fitting reward for Michael's amazing work, it is a BIG win for the domain investment business as a whole. Having the world's biggest registrar put domain investment training in a product line up seen by millions of customers will give domain investment a huge boost in visibility and credibility in the mainstream business world.

In their official announcement, a GoDaddy release said, "GoDaddy remains focused on its mission to empower entrepreneurs and make opportunity more inclusive for all. We believe DNAcademy’s mission - “help students from all disciplines achieve their domain name goals” – enhances our robust tool set to make opportunity more inclusive for all by sharing proven methodologies and resources to help our customers succeed at every stage of their domain name journey.

Michael Cyger
Founder and Lead Instructor
DNAcademy

Acquiring DNAcademy helps us make further progress on our strategic objective to focus on a best-in-class premium domain buying experience with sage guidance utilizing data science and the world's premier brokerage team. With more than 84 million domains under management and exceptional growth in aftermarket last year, we intend for this acquisition to support continuing profitable revenue growth in our domains business."

I spoke with Michael this morning a few hours before the news was officially released and he said, "With this acquisition, I believe GoDaddy is making a statement: education and tools will make their customers more successful, and GoDaddy invests in their customers’ success. The new offering will share education more broadly, add further legitimacy to domain name investing, and provide more career opportunities to investors, brokers and branding professionals."

Our congratulations to Michael, GoDaddy and domaining investing on what looks to be a win-win-win deal for all.

(Posted March 23, 2022)

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