I usually read everything Kevin Murphy posts at DomainIncite.com, but  but while I was busy writing up our latest bi-weekly domain sales report Wednesday, I missed Kevin's article about an $800,000 sale of BankFirst.com he had gotten information about. The CFO at a Wisconsin bank told Kevin they had acquired BankFirst.com from another financial institution in what is a very big upgrade from the name they have been using - BankFirstWI.bank. 

This afternoon I got a message from George Kirikos letting me know he had found proof of the $800,000 BankFirst.com sale price in a 4Q-2021 SEC filing made by the Wisconsin bank. The relevant passage stated "During the fourth quarter of 2021, Bank First incurred a one-time expense when it purchased a domain name from another institution for $0.8 million as part of a rebranding initiative."

Image from Bigstock

In the same message, George, who has uncovered more big previously unreported domain sales than anyone, alerted me to Kevin's story, so a double thank you to him. As of this writing the BankFirst.com sale is the second largest reported at this early stage of the new year, trailing only the $1,228,2000 sale of Unlock.com that we told you about Wednesday.

(Posted January 22, 2022)   

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