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Just
minutes after
we completed our latest bi-weekly domain
sales report we got a
quick note from veteran broker James
Booth letting us know he had
closed a $3.8 million deal
for IT.com - the highest
publicly reported price for a
domain sale so far this year.
Since then I have gotten more
details on the transaction and am
able to tell you that James served
as the broker for the seller. The
buyer was represented by Igor
Furdyk who, in addition to
being a veteran domain
broker, is a Project
Manager at Intis
Telecom (the domain
buyer) and also Head of Sales
for the new domain registration
service that, as of today,
began operations on IT.com.
IT.com
follows the model that CentralNic
has employed for years with top tier two-letter .com domains -
which is using them as the
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base to sell third level sub-domain registrations. For example, with the
IT.com site now open, names like dnjournal.it.com can be registered at a
retail cost of $49. IT.com is launching an ambitious marketing campaign
including a high profile presence at the 2021 WebSummit
conference in Lisbon, Portugal that runs today (November 1) through
Thursday.
UK-based
Intis also owns UK.IT and throughout this year the company has been buying
up two-letter .IT domains in other extensions including .hn, .to, .ax, .sb,
.uy, .tn, .by, kz, .ae and .broker with the prices they paid for
IT in those TLDs ranging from $2,000 up to $25,000. The new 3rd
level registration service will be offered on all of those extensions as well.
Igor
also provided us with documentation showing that full payment for IT.com is
being made over a three-year period that follows a $1.5 million down
payment. While the $3.8 million deal is the biggest one publicly report so
far this year, we don't chart sales until payment has been fully completed,
so Hippo.com at $3.3 million will remain in the #1 position on
our 2021 YTD Top 100 Sale
Chart. No matter how you slice it, it is a terrific acquisition
for UK-based Intis Telecom and a major feather in the cap for brokers James
Booth and Igor Furdyk.
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