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We've
gotten used to
seeing eye-popping prices
in the domain
aftermarket this year,
but many registry operators are
also scoring big gains with new
premium registrations and renewals.
Radix
just released their semi-annual
report on those categories,
covering the 1st
half of 2021 (.pdf
file) and it showed the highest premium
domain revenue total
they've posted in one half to
date.
Just
under $1.24 million came in
from new premium domain
registrations (the chart at right breaks
down how much was produced by each
of Radix's 10 TLDs). The figure
was even higher for the company's
premium domain renewals,
coming in at $1.67 million,
for a grand total of $2.91
million. Total revenue was
approximately $2 million in the
previous half. These numbers
reflect a 43% jump in
revenue from new premium
registration over the previous
half (2H-2020) and a 47% surge
in premium renewal income
over the same period.
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.Tech
generated the most new premium registration revenue at $362,401
(an average cost for its 314 registrations of $1,154 each). #2
earner, .Store, had a slightly higher number of registrations
(316) but, with a $282,905 total, a lower average cost at $895).
63.5%
of premium names up for their first renewal were kept by their owners (the
renewal cost is the same as the original registration cost). The renewal
rate is over 80% for renewals in the second and third years after the
initial registrations.
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