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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
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New
Quarterly Reports From Guta.com
and GGRG.com Reveal Domain Sales
Gains in 2Q-2021
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With
the 2nd quarter
of the 2021 domain sales
season now in the books, we have
just gotten new quarterly
reports from two of the
industry's leading international
domain brokerages, Guta.com
and GGRG.com.
Guta's
latest Premium
Domain Sales Observation Report
(.pdf file) reported the strengthening
of a trend we've been watching
develop all year - a rush by end
users to acquire one-word .com
dictionary domains for their
online businesses. Guta reported 112
one-word .com dictionary
domain sales in 2Q-2021 with 68
of those - 60.7% - going to
end users. That is both the
largest number of one-word sales
and the highest percentage of end
user sales they have seen since
2018. 47 of those 68 end user
buyers were based in the United
States.
In
contrast, most 3-letter .com
sales continue to go
investors, rather than end users,
and to buyers in China rather
than the U.S. Of the 17
three-letter .com sales Guta saw
in 2Q-2021,
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only
four went to end users. Seven of the 17 went to buyers in China, with
only four going to American buyers.
There
is much more data on all of the premium domain sales categories in
Guta's free report that you can get here.
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In the 20th edition of their quarterly Liquid
Market (LMX) Report, covering 2Q-2021, GGRG also had a
lot of good news to share. As most of you know, GGRG focuses on
short acronym and numeric domains that, due to their popularity,
offer a level of "liquidity" that most other domain
categories do not.
They reported $17.6 million
worth of liquid domain sales were made through Escrow.com in
the most request quarter, a rise of more than 4% from the
previous quarter. One thing I found especially interesting was a
surge in how many of those sales are being publicly reported.
GGRG said $5.7 million of the total came from publicly
disclosed sales, a huge 57% jump from the previous quarter. |
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Starting with this edition, GGRG beefed
up their coverage by supplementing their usual total dollar
volume metrics with the
actual list of transactions for the top tier domains (2L, 3L,
2N, 3N, 4N, 2C) and an indicative sample of transactions
(top, median and bottom 10 sales) for the lower tiers of the liquid
market (4L, 5N, 3C).
One
other note - a navigation tip make sure you get the most from the
voluminous GGRG report. There are nine individual
sub-categories (like two-letter .coms, three-letter .coms, etc) that
you will want to access from links at the top of the main
LMX page. Those are shown as: 2L, 3L, 4L, 2N, 3N, 4N,
5N, 2C and 3C (L = letter, N= number and C= characters in
that category's domain names). There is also a
link to useful Historical information on the same row. |
Thanks to Guta.com
Founder George Hong and GGRG.com Founder Giuseppe Graziano for
their ongoing research into the latest market trends and making their
findings available for all of us to benefit from.
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(Posted
July 12, 2021)
*****
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