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The
Lowdown
April
2021 Archive |
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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
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NamesCon
Will Be Online Again in September
As Pandemic Continues to Delay In
Person Events
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A
few months ago
organizers of the NamesCon conference
hoped the arrival of vaccines
might allow them to stage an in
person event in the fall of this
year. However, with the Covid-19
pandemic still flaring up in
various spots around the world,
the show's new
owners have decided to
stay online when they bring the
conference back for a September
22-24, 2021 run of NamesCon
Online. This will be
the third virtual edition of the
event, following well received
shows in September
2020 and January
2021.
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It
will be awhile before agenda details for the next one are finalized, but we
got an idea of what the conference intends to cover in an email sent out by
NamesCon today. It noted, "NFT technology, emerging
social platforms, fractional ownership, explosions in value,
and constantly-evolving use cases: domaining has never been more
exciting! Join us at this all-digital event to learn how interlocking
technologies and trends can set you up for a lifetime of success. Take a
front-row seat for the latest developments in brokerage, investing,
aftermarket, and the registry and registrar spaces—plus round-the-clock
networking, of course."
A
screen shot from the What's My Domain Worth? session
presented at the January 2021 edition of NamesCon Online.
Registration
for the September 2021 event is now open. The early bird price for
the Standard Pass will be $79 through July 4, then rise to $99. If
you have never been to a NamesCon conference and can act fast, they
are offering a strictly limited lot of 150 Newcomer Passes for just $19!
Two
special packages are also being offered - a $299 Channel Pass
for registry, registrar, and marketplace team members and a $499 DN
Academy bundle for those who want to sign up for a highly regarded professional
course that covers every aspect of domain investing.
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(Posted
April 29, 2021) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2021/dailyposts/20210429.htm
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SAV.com
Gives Domains for Sale More
Exposure by Pairing New Afternic
DLS Access With Its SedoMLS
Connection
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It's
no secret
that the key to increasing
domain sales is getting your names
in front of as many potential
buyers as possible. A proven way
to do that is to make sure your
names appear on the popular
registration sites that buyers use
to register new domains.
Many of those buyers are unaware
of the many separate sales
platforms devoted to selling
domains that have already been
registered (the domain
aftermarket), so they don't see
those names unless they appear as
better options presented
alongside unregistered
domains.
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Statistics
show that having your domains in
the normal registration channels
and setting a Buy It Now
price to allow instant transfer
can dramatically increase sales
results. Small business owners are
usually busy people who have no
time or interest in a transaction
that requires endless and often
unproductive haggling.
Anthos
Chrysanthou, a domain industry
veteran who founded domain
registrar and aftermarket sales
platform SAV.com,
is well aware of those statistics
- data that prompted him to
announce Monday that SAV has
joined GoDaddy’s Afternic DLS Fast Transfer network.
By combining that access with
SAV's existing SedoMLS integration,
SAV.com is maximizing the chances that
domain
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for
sale in its marketplace will be found by buyers as both networks have their
listings shown on the sites of dozens of leading registrars around the
world.
In
addition to access to both of the major domain sales networks, SAV continues
to compete fiercely or price with a 4% sales commission rate that
Chrysanthou says is the lowest in the industry. You can learn more about the
company's services at SAV.com.
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(Posted
April
20, 2021) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2021/dailyposts/20210420.htm
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New
Reports from Guta and GGRG Show
Domain Aftermarket Boom Still
Going Strong Two
new reports
on
premium aftermarket domain sales in
the opening quarter of 2021
show that buyers are still out
in force and spending big
in an effort to establish or
strengthen their online presence.
At a time when the global Covid-19
pandemic continues to make things
more
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difficult for
many businesses to operate in the
physical world, a good domain is
more important than ever. The reports come
from a couple of the industry's most
widely known brokerages, Guta.com
(who maintains offices in both the
U.S. and China) and GGRG.com
who operates on a global level
from their beautiful home base in Lisbon,
Portugal.
While
prominent domain investors are
always active in the aftermarket,
Guta's Q1-2021
Premium Domain Sales Observation
Report reflects the
heavy influx of end user buyers
for one-word .com dictionary
domains. More often than not those
those memorable assets are promptly
developed and put to work
generating new revenue for their
owners. Guta Founder and CEO George
Hong noted that end user
buyers accounted for approximately
58% of the one-word domain
sales tracked by
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his company. The
data-packed
Guta report also analyzes
Q1 sales results for short .com acronym domains (2-3 letters or
characters) and numeric domains (up to 4 digits).
Giuseppe
Graziano
GGRG Founder |
At GGRG, Founder Giuseppe Graziano
released the 19th edition of his company's popular quarterly Liquid
Market Report. The GGRG focus has always been on short
acronym and numeric domains because, due to their popularity, they
offer a level of "liquidity" that most other domain
categories do not. GGRG
defines liquid domains as short .com domains comprised of 2-4
letters, 2-5 numbers or a combination of 2-3 characters mixing letters
and numbers.
Unlike
one-word dictionary domains, buyers of liquid domains still tend overwhelmingly
to be domain investors. Graziano noted "only 1 out of 10
liquid domains is developed with the most developed category being
2L .com at 30%." Even so, the buy and hold crowd has been just
as eager to open their wallets. Graziano reported that in the first
quarter of this year, Escrow.com saw liquid domain sales on their
platform soar by 54% to $17 million. "This is the
best quarter I have observed at Escrow.com since we started
publishing the report," Giuseppe added.
Among
the various sub-categories of liquid domains that GGRG tracks,
Graziano saw growing strength in most of them. "We noticed significant
increases in both 5th percentile and median values for three and
four letter domains as
well three-character domains (a mix of letters and numbers).
Here
is a navigation tip for you to get the most from the voluminous GGRG
report. There are nine individual sub-categories (like
two-letter .coms, three-letter .coms, etc) that you access from links
at the top of the main
LXDO page. Those are shown as: 2L
3L
4L
2N
3N
4N
5N
2C
3C
and there are also links to Historical
information and Archives
on the same row. Enjoy! |
(Posted
April 13, 2021) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2021/dailyposts/20210413.htm
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GoDaddy
Registry Goes BIG in New gTLD Biz
Acquiring .CLUB, .Design and 28
MMX TLDs
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GoDaddy
Registry,
one of the 800-pound gorillas in
the top-level domain management
business, put on a couple of
hundred more pounds in one
stunning $120 million+
swoop today. The company announced
it is acquiring the .club and
.design domain extensions, as well as
28 domain extensions (and certain other business assets) owned and operated by
Minds + Machines Group Limited
(MMX). The MMX portfolio
includes location-based domain
names like .miami, .boston and .bayern,
as well as lifestyle, business and
niche-related domains like .vip,
.fashion, .yoga and .cooking.
GoDaddy
Registry will pay $120 million
for the relevant
assets of MMX (subject to
customary
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adjustments).
Terms of the deals for .club and .design were not disclosed. .Club
has been one of the most heavily marketed new gTLDs over the years and has
recently gained considerable traction from being associated (unofficially)
with the exploding Clubhouse audio-only social media app where users
can form their own clubs centered on specific interests.
Nicolai
Bezsonoff
Registry VP & GM
GoDaddy Registry |
Completion
of each of the acquisitions is subject to the satisfaction or waiver
of certain conditions precedent, and, in the case of the MMX
transaction, MMX shareholder approval and consent of certain
geographic and commercial partners and licensors.
Also
today, GoDaddy Registry,
a wholly-owned subsidiary of GoDaddy Inc., was awarded contracts
from ROAR to help manage the launch of generic domain extensions .basketball and
.rugby, as well as one from Ally Financial to manage
the branded .ally domain. Upon close of the new acquisitions,
GoDaddy Registry will own, manage or operate more than 240
top-level domain extensions, with more than 14 million
domain names under management.
GoDaddy Registry Vice President and General Manager,
Nicolai Bezsonoff, said "GoDaddy Registry is committed to making more meaningful, memorable domain extensions available to all registrars, so their customers can find the perfect domain names for their business, brand or big
idea. All three acquisitions
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support our growth strategy in unique ways by expanding our portfolio of generic, geo-targeted, and vertically-focused top-level domains." |
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(Posted
April 7, 2021) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2021/dailyposts/20210407.htm
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