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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
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New
Guta.com Premium Domain Sales
Report Finds Mixed Results at the
High End of the Market
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International
domain brokerage firm Guta.com
has released their latest free
quarterly Premium
Domain Sales Observation Report
(.pdf file) covering the 3rd
quarter of 2020. With offices
in both the U.S. and China,
Guta, founded by CEO George
Hong, has an ideal vantage
point to see what is happening in
the domain aftermarket in both the
Eastern and Western hemispheres.
Their reports focus primarily on
.com domain sales in these
categories: 1-4 Numbers, 1-3
Letters, 2 Characters
and one-word English
dictionary domains.
In
3Q-2020, ending September 30, Guta
reported sales of rare and
expensive 2-letter .coms has
continued to climb slowly since
the first quarter of the year. 3Q
saw eight sales in that category,
including LT.com, a domain
that reportedly sold for seven
figures (USD) though the
exact price was not disclosed.
In
other categories, Guta noted,
"Two to four number .coms and
two-character .coms (one
character being a letter
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and
one a number) - the types of domains that the Chinese buyers typically are interested
in - did not do well in the 3rd quarter. The sales count of NNNN .com dropped to the
second- lowest level since 2018. For the first time in the past 11 quarters, there was
no publicly reported sales of any NNN .com, NL .com, or LN .com domains."
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Guta.com
Founder George Hong |
The report
added, "The sales count of LLL .com and one-word English .com domains dropped in Q3 2020 compared with the previous
quarter, however both categories saw more transactions in the six-figure USD
range. Additionally, NAS.com (at $720,000) topped the list of publicly reported domain
sales for the entire year to
date. Meanwhile, the end-user purchase rate of one-word English .com domains rose to its
fourth-highest level since 2018.
Guta closed the report's executive summary by saying, "In summary, while the demand for short numeric and two-character .com domains fell to a historic low since 2018, end-users were actively buying other types of domains and possibly at increased budgets."
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The get specific examples of sales
results for all of the categories Guta covers and a more detailed
account of the 3Q results, check out the full
report here. |
(Posted October 27, 2020)
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