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Year's
Biggest Domain Sale to Date Rockets to the Top of the Charts,
8-Figure Blockbuster is Backed By a Trio of 6-Figure Sales
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At
the end of the day last Friday (October 25, 2024), I got a
message from George Kirikos telling me he had found and
just reported the price that had been paid for Rocket.com
in a transaction early last month. In a post
on his FreeSpeech.com blog, George revealed the
number was $14 million, making it the biggest publicly
reported domain sale of the year to date by a wide margin. As
you can see on our YTD
Top 100 Sales Chart, the previous leader was Gold.com
at $8,515,000 last May. You will also notice a common
thread between those two blockbusters - both were
brokered by Hilco
Digital Assets, who has been an aftermarket
powerhouse ever since its formation two years ago.
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As he
has done in uncovering so many historic sales in the past,
George found the Rocket.com price while researching SEC
filings thus answering a question people have been
wondering about since DomaininInvesting.com
noticed an ownership change in the WhoIs record for the
domain. In this case, the filing was made by the seller,
corporate giant L3 Harris, who sent the name to another
business behemoth, the operators of Rocket Mortgage.
One
other note on this sale. $14 million is the net amount the
seller received. The buyer may have also paid an additional
commission or fees that, for a transaction of this size, would
be substantial. For our charts, the full price paid to
acquire a domain is the standard we use if that
information is available. If not, as in this case, we will use
the .net amount. If the cost of any additional payments made
by the buyer later comes to light, we will update the price for
Rocket.com on our charts to reflect that.
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I got
the Rocket.com news just as we were heading out of town for an
extended weekend so I was already assured of being a happy
camper, but that wasn't the only transaction that has put a
smile on my face since our last bi-weekly report (good news
from the aftermarket is good news for all of us). Three of
those reached six figures to fill out the first four on our
latest
all-extension Top 20 Sales Chart. Those included an
eye-popping 3-letter .com sale from Jeff Gabriel
and his team at Saw.com
where OOV.com changed hands for $400,000. Kate
Buckley and Todd Henderson at Defining.com
also hit another one out of the park, moving Timely.com
for $228,825. That gave the buyer, Timely AS, a
huge upgrade from TimelyApp.com. Sedo
rang the 6-figure bell too, banking $100,000 for SydneyTools.com.
While
the .coms swept the first four spots and 13 of 20
places overall, the non .com gTLDs weren't sleeping at
the wheel. Fin.tech tied for #5 after selling for $50,000
at Sedo and Huge.org tied for #8 after going for $40,000
through Braden Pollock's LegalBrandMarketing.com.
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By Ron Jackson
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The ccTLDs
did even better, piling up 5 places on the honor roll,
again thanks primarily to .ai sales that filled four of
those slots, starting with #5 (tie) Rhyme.ai at $50,000
via Namecheap.
#7 Cloud.me also scored for the country code crowd,
attracting $42,500 at Sedo.
Here is how
all of the
leaders stacked up for the two weeks ending Sunday,
October 27, 2024
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The DN Journal Top 20
Highest
Reported Domain Sales - Mon. Oct. 14 - Sun. Oct. 27, 2024
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Oct. 30, 2024) |
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Domain
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Sold For
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Where
Sold
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1. |
Rocket.com |
$14,000,000 |
Hilco
Digital Assets |
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2. |
OOV.com |
$400,000 |
Saw.com |
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3. |
Timely.com |
$228,825 |
Defining.com |
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4. |
SydneyTools.com |
$100,000 |
Sedo |
5.
tie |
Fin.tech |
$50,000 |
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