Featured in the  Wall Street Journal Forbes   Bloomberg Investors Business Daily   ABC News BBC News   CNN/Money MSNBC USA Today New York Times 



Banner Year for Domain Sales Continues As Another 7-Figure Sale and Three in 6 Figures Top Our Latest Chart 

...and the hits just keep on coming! After another big fortnight for the domain aftermarket, our latest bi-weekly all extension Top 20 Sales Chart again has a 7-figure sale at the summit with solid support from three that reached six-figures. A spectacular $2 million sale of AFS.com, first reported by James Iles at JamesNames.com, is the latest King of the Hill. A previous owner of the domain, veteran broker Andy Booth, was credited with helping the latest seller close the deal with giant government digital services provider Accenture

The AFS.com sale is one of the ten biggest publicly reported sales of the year to date. If you need further evidence of how big the market boom has been this year, consider this. After we 

added AFS.com and the three six-figure sales to our YTD Top 100 Sales Chart, every single name on the list has sold for at least six figures - and we still have two and a half months to go! In 2020, barely half of the Top 100 for the entire year (54 domains to be exact) reached six figures or more. The last time the entire Top 100 was six-figures or more was back in 2015 at the height of the widely chronicled "China boom".

The latest verified six-figure sales that made that happen were #2 Maxima.com at $295,000, #3 Canadian.com at $269,000 and #4 VeteransDay.com at $112,000. Dubai Domains used BrandBucket to close that Maxima.com sale while DomainName.com made their sale of Canadian.com through Uniregistry. GoDaddy Senior Broker Paul Mullen and perennial all-star broker Andrew Miller (who advised the seller) worked together to make the VeteransDay.com deal happen.

The .coms went on to pile up 15 of the 20 chart entries but the non .com ccTLDs also scored with three and the ccTLDs put two on the Big Board. Sedo's $50,000 sale of #5 ETH.website set the pace for the non .com Gs and Sedo sold a second one from that trio - #15 (tie) Yeti.net at $25,000. #7 MetaAvatars.net landed in the middle of the threesome after being sold through DAN.com by Sumeeth Kumar for 38,000 ($43,700).

The two ccTLD chart entries are both .co sales made at Sedo - #15 (tie) Amaze.co at $25,000 and #18 Frank.co at $23,000. A six-figure ccTLD sale also came to light this week and was published in some quarters. However, shortly after we received  information about it from the seller, they wrote back asking that it not be published at the request of the buyer, so we will respect their wishes. 








           By Ron Jackson

There were many contributors to the .com party this time out. Two more of the top ten sales went through BrandBucket where Dubai Domains sold #8 Breakdance.com for $42,000 and Braden Pollock's Legal Brand Marketing moved #10 Kubic.com for $40,000. Meanwhile, SnapNames put four entries in the .com column, led by #9 Astonish.com at $41,501.

Here is how all of the sales leaders stacked up for the two weeks ending Sunday, October 10, 2021:

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Sept. 27 -  Sun. Oct. 10, 2021
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Oct. 13, 2021)



Sold For

Where Sold

1. AFS.com $2,000,000 Pvt Sale
2. Maxima.com $295,000 Dubai Domains/
3. Canadian.com $269,000 DomainName.com/
4. VeteransDay.com $112,000 GoDaddy/
Andrew Miller
5. ETH.website $50,000 Sedo
6 Skylab.com 42,750 = $49,163