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GoDaddy
has led the world in domain registrations for so many
years I've lost count. At the same time, they have operated
one of the leading aftermarket domain sales
platforms but we haven't had much insight into the individual
domains they have been selling and the kinds of prices they
have been getting. That's because they stopped reporting their
sales when they entered a mandatory quiet period before going
public in 2015 (and, prior to that, were releasing only a few
of their top sales).
Things
changed last
month when the company started releasing a monthly
list of their top 20 aftermarket sales for the fourth month
back (for example, in October GoDaddy released their
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|
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Top
20 from June and now they have released their Top 20 for
July). The delay allows for the extra time it can take to get
the ownership of valuable domains verified, large payments
collected and domain transfers completed. The latest list
supports all of the anecdotal reports we have been getting of
a pandemic-generated domain sales boom fueled by an urgent
need for businesses to create or strengthen their online
presence.
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The list also provides, for the first
time, some real insight into just how powerful GoDaddy's aftermarket
operation has become. Those sales from a single month gave them the first
12 entries on our latest bi-weekly all-extension Top 20 Sales
Chart and 19 of 20 entries overall. As a Floridian, it kind of
looks like the chart has been hit by a Cat 5 Hurricane! A
quartet of six-figure sales led the way with chart-topper Fanbase.com
at $151,000 followed closely by ZCG.com at $140,000,
Wallpapers.com at $129,500 and iAgent.com
at $102,000. In weeks like this, when a lot of high value
domains are reported, the chart is invariably dominated by .com
domains. Such was the case again, with only two non .com domains able
to survive the tsunami. Those were Sedo's
$42,543 sale of a Dutch ccTLD - #13 Gereedschap.nl ("tools"
in Dutch) and GoDaddy's $36,500 sale of Mortgage.org. That
is the 2nd biggest .org sale of the year
to date, as well as one of 2020's 12 biggest non .com
gTLD sales.
|
By Ron
Jackson
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On the
surface, all of those .com sales might make it look like the ccTLDs
and Non .com gTLDs had a couple of slow weeks, but that was not the
case. As you will see on their dedicated Top 20 Charts further
down in this report, each of those categories racked up a quartet of
five-figure sales, many of which would have made the all-extension Top
20 Chart in any week that didn't have a GoDaddy storm coming
ashore.
Here's how
all of the sales leaders stacked up for the two weeks
ending Sunday, November 22, 2020:
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|
|
The DN Journal Top 20
Highest
Reported Domain Sales - Mon. Nov. 9, 2020 - Sun. Nov. 22, 2020
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Nov. 25, 2020) |
|
|
Domain
|
Sold For
|
Where
Sold
|
|
1. |
Fanbase.com |
$151,000 |
GoDaddy |
|
2. |
ZCG.com |
$140,000 |
GoDaddy |
|
3. |
Wallpapers.com |
$129,500 |
GoDaddy |
|
4. |
iAgent.com |
$102,000 |
GoDaddy |
|
5. |
GreenGarden.com |
$80,000 |
GoDaddy |
|
6. |
SuperCoins.com |
$75,000 |
GoDaddy |
|
7. |
GOFX.com |
$57,500 |
GoDaddy |
|
8. |
Anika.com |
$55,000 |
GoDaddy |
9.
tie |
BadBreath.com |
$50,000 |
GoDaddy |
9.
tie |
Kaowang.com |
$50,000 |
GoDaddy |
|
|
11. |
Classrooms.com |
$45,000 |
GoDaddy |
|
12. |
GPSTracking.com |
$43,987 |
GoDaddy |
|
13. |
Gereedschap.nl
("tools" in Dutch) |
€35,750
= $42,543 |
Sedo |
|
14. |
RentAHome.com |
$40,000 |
GoDaddy |
|
15. |
Devise.com |
$39,000 |
GoDaddy |
|
16. |
SkyRiver.com |
$38,000 |
GoDaddy |
|
17. |
Mortgage.org |
$36,500 |
GoDaddy |
|
18. |
ShopGiftCards.com |
$35,000 |
GoDaddy |
|
19. |
Shakes.com |
$33,000 |
GoDaddy |
|
20. |
MOUT.com |
$32,000 |
GoDaddy |
|
Keep in mind that these are the highest value
cash only sales that have been reported to us in the
past week. This column is meant to be an educational tool, not
a complete list documenting ALL high value domain
sales. Such a list is impossible to produce because many sales
are kept private at the insistence of buyers, sellers or both.
Our procedure for verifying the accuracy of domain sales
reports is available here. |
|
CLICK
HERE for our Year-To-Date Top Sales Charts |
Click Link Below
for
The All-Time Top 20
All-Cash Domain Sales Reported By DNJournal.com
(2003
to Now) |
HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc
There were 26 more five-figure sales just off the
chart. Sedo accounted for 21 of those including Studying.com
($28,000), Flinks.com ($25,000) and
Greenland.org ($21,999). Three others - DayDayPay.com,
JEY.com and SkillHub.com - drew $20,000
apiece). Bringo.co.uk brought $15,960 and another
trio of sales - 3StarHotel.com, AtNorth.com and ILOA.com
- landed $15,000 each.
Sedo's hit parade continued with Calculators.net
($12,500), FutureCapital.com ($12,376) and
two others - TheNewGallery.com and YellowLogistics.com
- at $12,000 apiece. AIStudios.com added $11,700,
Fleex.com captured $10,999, CleverStore.com
clicked for $10,115 and DIYPlanner.com plucked
$10,099. Three others - 4DPeople.com, iHide.com
and TraxGroup.com = gathered $10,000 each.
Elsewhere, Deepak Daftari sold HUKU.com
for $27,000 in a private transaction, Top.domains
moved Go.link for $26,000, Paul Singh
secured $25,000 for VPN.in via Platform.in,
Latonas.com
helped Fred Mercaldo close a $21,000 deal for ScottsdaleGolfing.com
and Robert Kaay at DBR.com.au
sold VAS.com.au for $16,033.
.Com Supporting
Cast
In addition to their 21
five-figure sales, Sedo led the .com supporting cast of
four-figure sales with 7Peaks.com at $9,999, OHSTraining.com
at $9,995 and Coolt.com at $9,520. AngelHouse.com
hauled in another $8,925, BD4.com bagged
$8,888 and Roomly.com returned $8,500.
FBTrading.com
kicked in $8,000, FutureImpact.com made $7,600
and FactField.com found $7,500. PCRTest.com
tallied $6,800, SweetTweet.com downloaded
$6,500, Amais.com corralled $6,415 and iYogurt.com
yielded $6,384.
Sedo had 81 more
four-figure .com sales ranging from $2,000 to $6,000 that
are listed in the table below:
|
Additional
Sedo .com Sales Between $2,000 - $6,000
|
| sembi.com |
$6,000 |
|
detera.com |
$3,570 |
| tamilchat.com |
$6,000 |
gereedschap.com |
$3,570 |
| aeroarmor.com |
$5,940 |
tradeultra.com |
$3,555 |
| pfanne.com |
$5,500 |
bestmemes.com |
$3,500 |
| stellum.com |
$5,500 |
comolimpiar.com |
$3,500 |
| avtoday.com |
$5,499 |
huntix.com |
$3,500 |
| onergy.com |
$5,320 |
nashvillehomesearch.com |
$3,500 |
| plagiarismcheck.com |
$5,099 |
survivalsupplies.com |
$3,490 |
| cheapbroadband.com |
$5,000 |
hacx.com |
$3,437 |
| docio.com |
$5,000 |
monetisation.com |
$3,424 |
| esportscasino.com |
$5,000 |
go-outside.com |
$3,332 |
| familyloans.com |
$5,000 |
joinsports.com |
$3,300 |
| idealcloud.com |
$5,000 |
sixpax.com |
$3,200 |
| loandoc.com |
$5,000 |
buildsquare.com |
$3,000 |
| onvent.com |
$5,000 |
proptex.com |
$3,000 |
| salesmade.com |
$5,000 |
peeking.com |
$2,999 |
| tilled.com |
$5,000 |
sevenhundred.com |
$2,916 |
| alaa.com |
$4,999 |
phishingnet.com |
$2,875 |
| alveotech.com |
$4,900 |
plantfuture.com |
$2,788 |
| strw.com |
$4,900 |
oxtrade.com |
$2,700 |
| uniphi.com |
$4,888 |
primaveraonline.com |
$2,520 |
| granphys.com |
$4,800 |
ayuto.com |
$2,500 |
| setp.com |
$4,788 |
boardathome.com |
$2,500 |
| realite.com |
$4,627 |
cruxconsulting.com |
$2,500 |
| wiremedia.com |
$4,560 |
kindicare.com |
$2,500 |
| cleanzoom.com |
$4,500 |
bilingualism.com |
$2,499 |
| coffeefan.com |
$4,500 |
holer.com |
$2,499 |
| hybridchurch.com |
$4,399 |
coordify.com |
$2,395 |
| kapitalinvest.com |
$4,325 |
trakai.com |
$2,380 |
| mdstudio.com |
$4,250 |
welu.com |
$2,200 |
| ip4.com |
$4,000 |
wayix.com |
$2,199 |
| renegadefoods.com |
$4,000 |
insurise.com |
$2,155 |
| ohnatural.com |
$3,995 |
lingomate.com |
$2,050 |
| 300dpi.com |
$3,900 |
imeichecks.com |
$2,000 |
| happyplates.com |
$3,900 |
indiagift.com |
$2,000 |
| teacherschoice.com |
$3,900 |
lamundial.com |
$2,000 |
| fixerr.com |
$3,808 |
sonnenmax.com |
$2,000 |
| lill.com |
$3,804 |
twintag.com |
$2,000 |
| sleepharmony.com |
$3,790 |
|
| abriplus.com |
$3,630 |
| fitnessbyte.com |
$3,595 |
Elsewhere, NameForge.com
used Afternic to move CDNCloud.com for $7,888, BNB.Domains
collected $6,500 for Cryogen.com and Logan Flatt at Media
Code LLC sold AudienceFirst.com for $2,500.
Country Codes
As I noted above, even
though the ccTLDs were held to one entry on the all extension
leader board (due to the GoDaddy onslaught) they had a couple
of very solid weeks of their own. Their chart-topper, Gereedschap.nl
("tools" in Dutch) at $42,534 via Sedo, is
the 11th biggest country code sale reported so far this year.
You saw the other five-figure country code sales in the section above
so the biggest sale in this group that you haven't yet is the #5 name
on our latest Country Code Top 20 Sales
Chart. That is an $8,500 sale of Soda.tv at Uniregistry.com.
Sedo swept the next six
entries on the leader board (and 16 of 20 places overall) with a
roster that included #6 Atlas.co at $7,999. Just as
Cologne-based Sedo typically dominates ccTLD sales, Germany's popular .de
TLD usually wins the extension race. It easily did so again with six
charted sales. In a very diverse week in which 13 different extensions
are represented on the leader board, no other TLD took more than two
spots.
Here is how the top ccTLD sales stacked up
for the two weeks ending Sunday, Nov. 22, 2020:
|
|
|
Country
Code Top 20 Sales Chart
Highest Reported
ccTLD Sales - Mon. Nov. 9, 2020 - Sun. Nov. 22, 2020
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Nov. 25, 2020) |
|
| |
Domain
|
Sold For
|
Where
Sold
|
|
1. |
Gereedschap.nl
("tools" in Dutch) |
€35,750
= $42,543 |
Sedo |
|
2. |
VPN.in |
$25,000 |
Platform.in |
|
3. |
VAS.com.au |
AUD
21,666 = $16,033 |
DBR.com.au |
|
4. |
Bringo.co.uk |
£12,000
= $15,960 |
Sedo |
|
5 |
Soda.tv |
$8,500 |
Uniregistry |
|
6. |
Atlas.co |
$7,999 |
Sedo |
|
7. |
Gartendusche.de
"garden shower" in German |
€5,220
= $6,212 |
Sedo |
8.
tie |
CityAir.de |
€5,000
= $5,950 |
Sedo |
8.
tie |
Tape.it |
€5,000
= $5,950 |
Sedo |
|
10. |
Protect.uk |
£4,250
= $5,653 |
Sedo |
 |
|
11 |
Vitamina.eu |
€4,650
= $5,534 |
Sedo |
|
12. |
MobileCare.ca |
CAD
6,825
= $5,255 |
Pvt
Sale |
|
13 |
RedCloud.cn |
$5,000 |
Sedo |
14.
tie |
Fandorado.de |
€4,000
= $4,760 |
Sedo |
14.
tie |
FID.de |
€4,000
= $4,760 |
Sedo |
|
16. |
GoodJob.fr |
€3,799
= $4,521 |
Sedo |
|
17. |
Kunst-Auktion.de |
€3,735
= $4,445 |
Sedo |
|
18. |
RMK.at |
€3,600
= $4,284 |
Sedo |
|
19. |
SmileSmile.de |
€3,500
= $4,165 |
Sedo |
|
20. |
Digibyte.co |
$4,099 |
Sedo |
|
CLICK
HERE for our Year-To-Date Charts. |
 |
There were 35 more four-figure ccTLD
sales off the chart led by a pair of $4,000 sales.
That's the amount DNProperty.com
collected for EBO.co.in while Swerve.tv attracted
the same price in a sale made through Afternic.
Sedo accounted for 30
of the 35 additional sales with a roster led by GreatSpaces.co.uk
($3,857), Wohnenaufzeit.de ($3,808) and
three others - 4X.de, Gamble.co and Saisonkennzeichen.de
- at $3,570 each.
The other four-figure ccTLD sales
Sedo reported ranged from $2,000 to $3,558. Those are listed in the table below:
|
Additional
Sedo ccTLD Sales Between $2,000 - $3,558
|
| onlinecars.eu |
$3,558 |
|
schildkröten.de |
$2,704 |
| wohnungmieten.ch |
$3,558 |
collected.co |
$2,500 |
| aximo.de |
$3,466 |
indigo.kr |
$2,500 |
| clarendon.de |
$3,466 |
aikq.ch |
$2,380 |
| onework.de |
$3,451 |
digitalmarketer.io |
$2,380 |
| ampd.io |
$3,299 |
finanz-lexikon.de |
$2,380 |
| as-ag.de |
$2,975 |
luftreinigung.de |
$2,380 |
| einfach-sicherer.de |
$2,975 |
panettone.ca |
$2,380 |
| e-radio.it |
$2,975 |
pertini.de |
$2,380 |
| harem.de |
$2,975 |
art24.us |
$2,000 |
| ihrekontaktlinsen.de |
$2,975 |
betsport.co |
$2,000 |
| zöllner.de |
$2,975 |
psc.in |
$2,000 |
| amorando.de |
$2,737 |
|
At DomainLore.uk,
Vote.uk commanded $2,394, Jukebox.co.uk
drummed up $1,398 and TheCityOfGloucester.co.uk
contributed $1,131.
If there are country code extensions
in our report that you are not familiar with, you can
look up the nation each extension goes with here.
Non .com gTLDs (.net, .org and
others, including new gTLDs)
Like the ccTLDs, the non .com gTLDs
were able to put up a quartet of five-figure sales with GoDaddy's
$36,500 sale of Mortgage.org setting the pace for this
group. Also, like the ccTLDs, the biggest sale you haven't seen in
this group is #5. That spot on our latest Non.Com gTLD Top 20 Sales
Chart goes to Sedo's $9,520 sale of One.link.
Sedo went on to pile up 13
chart entries overall. One of the few exceptions in the top ten was
Legal
Brand Marketing's $6,500 sale of Bellhop.net.
GoDaddy also showed strength in this category with five charted sales,
including a quartet of .club sales that tied for the final
position. That helped .club give .net a run for its money in the TLD
race. The .nets wound up with eight spots, just one more than the
.clubs whose roster was led by a $1,830 sale of #17 Product.club
at NameCheap.com.
Here is
how the non .com gTLD sales stacked up for the two weeks
ending ending Sunday, Nov. 22, 2020:
|
|
|
Non
.Com gTLD Top 20 Sales Chart
Highest
Reported Non .Com gTLD Sales - Mon. Nov. 9, 2020 - Sun. Nov.
22, 2020
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Nov. 25, 2020)
|
|
| |
Domain
|
Sold For
|
Where
Sold
|
|
1. |
Mortgage.org |
$36,500 |
GoDaddy |
|
2. |
Go.link |
$26,000 |
Top.domains |
|
3. |
Greenland.org |
$21,999 |
Sedo |
|
4. |
Calculators.net |
$12,500 |
Sedo |
|
5. |
One.link |
€8,000
= $9,520 |
Sedo |
|
6. |
Bellhop.net |
$6,500 |
LegalBrandMarketing |
|
7. |
Fiberglass.info |
$6,499 |
Sedo |
|
8. |
E-Money.net |
£4,500
= $5,985 |
Sedo |
|
9. |
Collision.net |
$5,500 |
Sedo |
|
10. |
SkinLab.net |
$4,995 |
Sedo |
 |
|
11. |
SmartCommerce.net |
$4,888 |
Sedo |
|
12. |
Coches.org |
€2,999
= $3,569 |
Sedo |
|
13. |
Apricity.net |
$2,800 |
Sedo |
|
14. |
Prophesy.net |
$2,500 |
Sedo |
|
15. |
BitcoinBet.org |
$2,495 |
Sedo |
|
16. |
Echelon.xyz |
$2,000 |
Sedo |
|
17. |
Product.club |
$1,830 |
NameCheap |
|
18. |
Walnut.club |
$1,760 |
Name.com |
|
19. |
Career.club |
$1,540 |
Google |
20.
tie |
Gentlemen.club |
$1,500 |
GoDaddy |
20.
tie |
Plaza.club |
$1,500 |
GoDaddy |
20.
tie |
Pub.club |
$1,500 |
GoDaddy |
20.
tie |
Speaking.club |
$1,500 |
GoDaddy |
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year
To Date Charts page.
*****
As always, we welcome
all verifiable sales reports from companies, private sellers or
individuals with knowledge of an important sale made through any
channel. To contribute information and help make this column
better, just drop a note to [email protected].
We truly appreciate the industry leading companies who share
their sales information with us to help everyone in the business
get a handle on current domain values.
Every Wednesday
(every other Wednesday during the Covid-19 pandemic) we publish
the highest reported domain name sales for the previous week. On
Mondays and Tuesdays our contributors send us their sales data
for the previous 7 days. We then compile that information and
write this article to give you the most comprehensive sales
report in the industry.
Editor's Note:
If you wish to review previous Domain Sales columns, they
are available in our Archive.
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