| That was one of eight five-figure sales reported to us this week. SnapNames.com
            claimed three of those and also placed a fourth domain on the big
            board as they enjoyed their biggest week since switching to their
            new auction format. Snyder.com topped their winner's list
            after going for $18,900. Snyder is one of the 200 most
            popular surnames in America but with this domain new owner Russell
            Snyder of Mount Laurel, New Jersey has a way to really
            stand out in the Snyder crowd! SnapNames topped the 10K mark with
            two other domains; Detoxification.com at $10,200 and
            Flower.net at $10,100. Those placed 7th and 8th on our
            new chart.
 Afternic.com
            had another box office hit this week with NewMovie.com going
            for $17,000 to place third on the list. Enom's
            Club Drop was next in line after netting $16,100
            for PhoenixCollege.com. It looks like the buyer was the University
            of Phoenix (operators of a well-known chain of business colleges
            in America), as the URL now redirects to their original site. Sedo
            rounded out the first five with BVL.net at $12,500, an
            exceptionally strong price for a 3-letter .net.  .Com, .net and .org all made appearances on the big
            board this week. The .org entry comes from Moniker.com/DomainSystems.com
            where Erickson.org changed hands for $10,500. You'll
            also see that surname in an eye-popping new extension deal that is
            currently in the pipeline at Moniker. More on that a bit later in
            our New TLD report, but right now let's take a look at the complete
            Top Ten for the week ending Sunday, Oct. 17: 
            
                
                  | Domain
                    Name Journal's Top Ten Reported Domain
                    Sales - Mon. Oct. 11, 2004 - Sun. Oct. 17, 2004
 Euro to Dollar Conversion (� to $) is Based on
                    Rates in Effect Tue. Oct. 19
 |  
                  |  | Domain | Sold For | Where
                    Sold |  
                  | 1. | IFly.com | $65,000 | Sedo |  
                  | 2. | Snyder.com | $18,900 | SnapNames |  
                  | 3. | NewMovie.com | $17,000 | Afternic |  
                  | 4. | PhoenixCollege.com | $16,130 | Enom
                    Club Drop |  
                  | 5. | BVL.net | $12,500 | Sedo |  
                  | 6. | Erickson.org | $10,500 | Moniker/ DomainSystems
 |  
                  | 7. | Detoxification.com | $10,200 | SnapNames |  
                  | 8. | Flower.net | $10,100 | SnapNames |  
                  | 9. | 99cents.com | $8,300 | SnapNames |  
                  | 10. | Phentermin.com | $7,010 | Enom
                    Club Drop |  
                  | Keep in mind that these are the highest
                    value sales that have been reported  to us in the past week.
                    This column is meant to be an educational tool, not a
                    complete list documenting ALL high value domain
                    sales. Such a list is impossible to produce because many
                    sales are kept private at the insistence of buyers, sellers
                    or both. |  As you can see SnapNames completed their quartet of
          top-ranked sales with 99cents.com #9 at $8,300. The
          domain has a steady flow of traffic (215 with the extension in Overture)
          and is a natural for any of the dollar store chains that are fixtures
          in local strip malls. Enom Club Drop anchored the Top Ten with their
          second entry, Phentermin.com (a common misspelling of the
          popular diet drug Phentermine) at $7,010. Pool.com
          missed making the chart by just $10 this week after their top sale, GayStories.com,
          came in at an even $7,000. MySeen.com was just a hair
          behind at $6,850. That domain scores an impressive 1,977 in
          Overture with the extension. CapitolHill.com was also in the
          race for top honors after going for $6,500. WorldChampionshipOfPoker.com
          dealt Pool another winning hand at $4,000 and their feast
          continued with FoodBlog.com at $2,700.  AccountingServices.com
          and FannyMay.com each attracted $2,600 while TodaysThumbs.com
          tossed $2,500 in the pot and VMax.com added $2,300.
          In other extensions, Pool got $2,325 for Polska.net and $1,780
          for Secinet.org. Sedo complemented their #1 and #5 chart domains with a
          basket of goodies flavored with a variety of extensions.
          Handyonline.de ("cell online" in German) was the richest
          treat, going for �4,250 ($5,320). Another German country code
          domain, Arzneihandel.de ("drug trading") went for
          �2,500 ($3,129) while one from neighboring Austria, Reisepreise.at
          ("travel price") sailed in at �3,000 ($3,755). Back
          in familiar CNO territory, Kontaktlinsen.com ("contact
          lenses" in German) cleared �4,000 ($5,006) with Agentur.net
          ("agency") just a step behind at �3,900 ($4,882).
          LoveLife.org chimed in with �2,488 ($3,114) while
          Horreur.com ("horror" in French) scared up another �2,000
          ($2,503). Afternic added to their hit list with Hitch.com
          at $5,500, N7.com at $4,200 and PrepaidCellPhoneCards.com
          at $2,888. Enom's Club Drop had a nice group in that same 2K-6K
          range headed by AmericanHondaFinance.com at $5,767. They
          added $4,307 for GoGoVacations.com, $3,607 for NewEconomy.com
          and $2,830 for GiftExchange.com.  SnapNames took nearly half of the Top Ten this week
          and that wasn't the end of their story. They also sold Stumps.com
          for $5,400 (imagine what full trees must be worth in .com!), Race.net
          for $1,801 and AmericanMarketing.com for $1,600.
          In a private sale, Luis Villaverde of Twips.com
          sold Coches.org ("cars" in Spanish) for �2,000
          ($2,503). ***** IFly.com taxied into the 23rd spot on our Year To Date chart
          after going for $65,000 this week. Appropriately enough that
          65K expanded our list to 65 positions.  Here is the complete
          rundown of big winners so far in 2004: 
            
                
                  | 
                     Domain
                    Name Journal's Year-To-Date Top 65Highest Reported
                    2004 Domain
                    Sales through Sun. Oct. 17, 2004
 Euro to Dollar Conversion (� to $)
 Based on Rates in
                    Effect When Sales Were Originally Reported by DNJ
 |  
                  |  - Domains entering the chart this
                    week are highlighted in green - |  
                  |  | Domain | Sold For | Where
                    Sold |  
                  | 1. | CreditCards.com | $2.75
                    Million | Private
                    Sale |  
                  | 2. | Mercury.com | $700,000 (700K cash + $400,000 in goods & services)
 | Private
                    Sale |  
                  | 3. | ME.com | $460,000 | Moniker
                    / DomainSystems |  
                  | 4. | Smoking.com | $325,000 | GreatDomains |  
                  | 5. | Viajes.com ("travel" in Spanish)
 | $300,000 | Sedo |  
                  | 6. | Arab.com | $225,000 | Pvt
                    Sale |  
                  | 7. | VisitFlorida.com | $186,000 | Pvt
                    Sale |  
                  | 8. | Commerce.com | $180,000 | Sedo |  
                  | 9. (tie)
 | Animation.com | $150,000 | Pvt
                    Sale |  
                  | 9. (tie)
 | Beef.com | $150,000 | GreatDomains |  
                  | 11. | SSM.com | $145,000 | Pvt
                    Sale |  
                  | 12. | IQTest.de | �123,625
                    = $147,635 | Sedo |  
                  | 13. | TourismAustralia.com | AUD
                    $201,000 = US$146,200 | Pvt
                    Sale |  
                  | 14. | Sexkontakte.de "Sex contacts" in German
 | �110,000
                    = $141,175 | Sedo |  
                  | 15. | MR.com | $125,000 | GreatDomains |  
                  | 16. | Truck.com | $101,000 | Moniker
                    / DomainSystems |  
                  | 17. | eCruise.com | $100,000 | Pvt
                    Sale |  
                  | 18. | Kreuzfahrten.de "Cruises" in German
 | �70,000
                    = $88,853 | Sedo |  
                  | 19. | Kazalite.com | $83,500 | Pool |  
                  | 20. | Sedo.com | $80,000 | Private
                    Sale |  
                  | 21. | BackCountry.com | $75,000 | Private
                    Sale |  
                  | 22. | Boxen.de "Boxing" in German
 | �56,500
                    = $72,509 | Sedo |  
                  | 23. | IFly.com | $65,000 | Sedo |  
                  | 24. | Stop.com | $62,500 | Moniker/ DomainSystems
 |  
                  | 25. | ClearDay.com | $60,000 | Moniker
                    / DomainSystems |  
                  | 26. | GolfCourses.com | $55,750 | Moniker/ DomainSystems
 |  
                  | 27. tie
 | FKK.de | �40,000
                    = $51,333 | Sedo |  
                  | 27. tie
 | Busen.de "Bosom" in German
 | �40,000
                    = $51,333 | Sedo |  
                  | 29. tie
 | Typing.com | $50,000 | GreatDomains |  
                  | 29. tie
 | BoiseRealEstate.com | $50,000 | Moniker/ DomainSystems
 |  
                  | 29. tie
 | Harmony.com | $50,000 | GreatDomains |  
                  | 29. tie
 | Mirror.com | $50,000 | Moniker
                    / DomainSystems |  
                  | 33. | CarFinancing.com | $46,000 | Pool |  
                  | 34. | Hardcore.co.uk | �25,000
                    = $45,951 | Sedo |  
                  | 35. | Meningitis.com | $45,000 | Private
                    Sale |  
                  | 36. tie
 | Robots.com | $40,000 | GreatDomains |  
                  | 36. tie
 | Claims.com | $40,000 | GreatDomains |  
                  | 38. | Mister.com | $38,800 | Pvt
                    Sale |  
                  | 39. | Faces.com | $38,700 | Moniker
                    / DomainSystems |  
                  | 40. | Metropol.com | �30,500
                    = $38,230 | Sedo |  
                  | 41.  | Nackt.de "Nude or Naked" in German
 | �30,000
                    = $38,081 | Sedo |  
                  | 42. | FoodPoisoning.com | $36,500 | Pvt
                    Sale |  
                  | 43. | Fotos.com | �30,000
                    = $35,793 | Private
                    Sale |  
                  | 44. | WesternAustralia.com | AU$50,000
                    = $35,178 | Pvt
                    Sale |  
                  | 45. | Cairo.com | $35,001 | Sedo |  
                  | 46. tie
 | SinglesTravel.com | $35,000 | Pvt
                    Sale |  
                  | 46. tie
 | Miss.com | $35,000 | Afternic |  
                  | 46. tie
 | Spamzilla.com | $35,000 | MarketEvolver |  
                  | 49. | Low.com | $32,640 | Moniker/ DomainSystems
 |  
                  | 50. | Refurbished.com | $32,000 | Pool |  
                  | 51. | CleanEnergy.com | $31,950 | Moniker
                    / DomainSystems |  
                  | 52. | Humor.de | �25,520
                    = $30,449 | Sedo |  
                  | 53. | EducationEssentials.com | $30,375 | Moniker/ DomainSystems
 |  
                  | 54. | Single.co.uk | �24,600
                    = $30,341 | Sedo |  
                  | 55. | DiscountDrugs.com | $30,010 | Namewinner |  
                  | 56. tie
 | Cocina.com "kitchen/cooking in Spanish"
 | $30,000 | Pvt
                    Sale |  
                  | 56. tie
 | Cursor.com | $30,000 | Sedo |  
                  | 56. tie
 | WebsiteDevelopment.com | $30,000 | DotcomAgency |  
                  | 56. tie
 | DCJobs.com | $30,000 | Pvt
                    Sale |  
                  | 56. tie
 | CN.tv | $30,000 | Sedo |  
                  | 56. tie
 | AntiDepressants.com | $30,000 | Private
                    Sale |  
                  | 56. tie
 | Gray.com | $30,000 | GreatDomains |  
                  | 56. tie
 | Actor.com | $30,000 | Sedo |  
                  | 64. | NewYork.info | �22,000 =
                    $28,086 | Sedo |  
                  | 65. | Headstones.com | $28,000 | Pool |  
                  | Unforgettable
                    Footnotes: Below are landmark sales where the price level (denoted
                    by X characters) was released but not the exact price paid.
                    This will allow us to note significant sales that are among
                    the Year-To-Date leaders but cannot be ranked
                    numerically due  to a confidentiality agreement that
                    kept the exact price private. Date shown indicates when the
                    sale was first reported in  Domain Name Journal. High
                    - Mid - Low indicates the range within the price category
                    shown by multiple X's.
 |  
                  | Juegos.com
                    (June 29, 2004) | High
                    $XXX,XXX | Pvt
                    Sale |  
                  | Woman.com
                    (Feb. 10, 2004) | Low
                    $XXX,XXX | Sedo |  
                  | CellularPhones.com
                    (May 11, 2004) | Low
                    $XXX,XXX | Pvt
                    Sale |  
                  | Spanish.com
                    (Sept. 8, 2004) | Low
                    $XXX,XXX | Pvt
                    Sale |  
                  | IS.com
                    (May 4, 2004) | (No
                    range) $XXX,XXX | Pvt
                    Sale |  
                  | B�cher.de
                    (Mar. 16, 2004) {"books" in German)
 | High
                    $XX,XXX | Sedo |  New TLD Section
 The big week at SnapNames extended into the new
          extensions. Their $2,001 sale of Portfolio.info gave the
          popular auction house the top spot on our New TLD Great 8. That
          was one of a quartet of four-figure sales this week, three of them .infos
          and the other a .us. 3-letter domains continue to command high
          prices. TheNameStore.com's
          Dale Porter collected �1,000 ($1,252) for the
          runner-up domain, IRO.info. Silk.us slipped into third
          place at �938 ($1,174) and was the first of four domains Sedo
          placed on the new list. I had the week's other reported four-figure sale, OnAir.info
          at an even $1,000. I continue to see growing demand among my
          small business clients for new TLD domains. By the end of the week I
          expect to receive payment for another four-figure transaction
          involving OSI.biz which is being purchased by a mid-sized
          office supply company. Having watched these end user sales increase
          month after month for the past year, I have absolutely no doubt that
          .info, .biz and .us will continue to gain converts at the grass roots
          level (and with small business accounting for 70% of the economy there
          is a huge opportunity there that should not be overlooked).  All three extensions appear on this week's chart, but
          .info gets the lion's share again with 6 of the 8 positions. Here is a look at
          the complete New TLD list for the week
          ending Oct. 17: 
            
                
                  | 
 Domain
                    Name Journal's New TLD Great 8 Reported .info, .biz & .us Domain
                    Sales  Oct. 11, 2004 - Oct. 17, 2004
 Euro to Dollar Conversion (� to $) is Based on
                    Rates in Effect Tue. Oct. 19
 |  
                  |  | Domain | Sold For | Where
                    Sold |  
                  | 1. | Portfolio.info | $2,001 | SnapNames |  
                  | 2. | IRO.info | �1,000 = $1,252 | Pvt
                    Sale |  
                  | 3. | Silk.us | �938 =
                    $1,174 | Sedo |  
                  | 4. | OnAir.info | $1,000 | Pvt
                    Sale |  
                  | 5. | Ritterburg.info ("knight's castle" in German)
 | �400 = $501 | Sedo |  
                  | 6. | Haare.info ("hair" in German)
 | $330 | Pool |  
                  | 7. | Chien.biz ("dog" in French)
 | �260
                    = $325 | Sedo |  
                  | 8. | Wals.info ("waltz" in German)
 | �210
                    = $263 | Sedo |  While prices on the second half of the chart were soft
          this week a real new extension eye opener may be in the offing.
          Moniker/DomainSystems tells us they are close to completing a
          $7,500 deal for Erickson.info. The buyer is likely to be
          the same party that just acquired Erickson.org from Moniker/DS for
          $10,500. That would easily be the highest sale of a surname in a new
          extension and would also rank among the 10 best overall new TLD sales
          this year.  Our Year-To-Date 
           New TLD Top 30 Chart remains unchanged this week as no domains
          met the $4,000 entry price. Here are all of the top reported new extension sales through
          Oct. 17:  
            
                
                  | Domain
                    Name Journal's Year-To-Date New TLD Top 30 Highest Reported 2004 .info, .biz & .us Domain Sales through
                    Oct. 17
 Euro to Dollar Conversion (� to $)
 Based on Rates in Effect When Sales Were Originally Reported
                    by DNJ
 |  
                  |  - Domains entering the chart this
                    week are highlighted in green - |  
                  |  | Domain | Sold For | Where
                    Sold |  
                  | 1. | NewYork.info | �22,000 = $28,086 | Sedo |  
                  | 2. | Casino.info | �17,500
                    = $20,899 | Sedo |  
                  | 3. | HMS.info | �9,280
                    = $10,492 | Sedo |  
                  | 4. tie
 | Tampa.info | $10,000 | Pvt
                    Transaction |  
                  | 4.tie
 | Moscow.info | $10,000 | Sedo |  
                  | 6. | SolarStrom.info ("solar energy" in German)
 | �8,000
                    = $9,802 | Sedo |  
                  | 7. | Vitamins.info | $9,500 | Afternic |  
                  | 8. | RioDeJaneiro.info | $9,000 | Pvt
                    Sale |  
                  | 9. | Stocks.us | $8,062 | Sedo |  
                  | 10. | Party.info | �6,000 = $7,166 | Sedo |  
                  | 11. | Book.biz | $7,000 | Galcomm |  
                  | 12. | BDSM.info | �5,500
                    = $6,947 | Sedo |  
                  | 13. | Reifen.biz "tires" in German
 | �5,500
                    = $6,894 | Sedo |  
                  | 14. | Vancouver.info | �5,000
                    = $6,378 | Sedo |  
                  | 15. | Party.us | $6,000 | Pvt
                    Sale |  
                  | 16. | Beach.info | �5,000 = $5,972 | Sedo |  
                  | 17. tie
 | Finanzen.info ("Finances" in German)
 | �4,900
                    = $5,888 | Sedo |  
                  | 17. tie
 | Steuer.info ("Tax" in German)
 | �4,900
                    = $5,888 | Sedo |  
                  | 19. | InvestmentFonds.info ("investment funds" in German)
 | �4,750 = $5,673 | Sedo |  
                  | 20. | Vacations.info | $5,500 | Pvt
                    Sale |  
                  | 21. tie
 | Woman.info | $5,000 | Sedo |  
                  | 21. tie
 | Michigan.info | $5,000 | Pvt
                    Sale |  
                  | 21. tie
 | Minnesota.info | $5,000 | Pvt
                    Sale |  
                  | 24. | Erotica.info | �4,000 = $4,913 | Sedo |  
                  | 25. | KFZ.info | �4,000
                    = $4,873 | Sedo |  
                  | 26. | CityGuide.info | �4,000 =
                    $4,773 | Sedo |  
                  | 27. tie
 | Meningite.biz ("Meningitis in French & Italian)
 | $4,250 | Sedo |  
                  | 27. tie
 | Meningite.info ("Meningitis in French & Italian)
 | $4,250 | Sedo |  
                  | 29. | Grafik.info | �3,500 = $4,249 | Sedo |  
                  | 30. tie
 | Houston.info | $4,000 | Pvt
                    Sale |  
                  | 30. tie
 | Washington.info | $4,000 | Pvt
                    Sale |  
                  | 30. (tie)
 | ETC.info | $4,000 | Pvt
                    Sale |  
                  | Unforgettable
                    Footnotes: Below are key sales where the price level (denoted
                    by X characters) was released but not the exact price paid.
                    This will allow us to note significant sales that are among
                    the Year-To-Date leaders but cannot be ranked
                    numerically due  to a confidentiality agreement that
                    kept the exact price private. Date shown indicates when the
                    sale was first reported in  Domain Name Journal.
 |  
                  | Fashion.us
                    (May 25, 2004) | $XX,XXX | Private
                    Sale |  As always, we welcome all verifiable sales reports from companies,
            private sellers or individuals with knowledge of an important sale
            made through any channel. To contribute information and help make
            this column better,  just drop a note to [email protected]. We truly appreciate the industry leading
          companies represented on our charts who share their sales information
          with us to help everyone in the business get a handle on current
          domain values. Individuals like Richard
            Meyer  of the American Marketing Corporation  also provide invaluable help by sending us data for these sales
          reports each week.  Every  Tuesday we publish the highest reported domain name
            sales for the previous week. On Monday our contributors send us
            their sales data for the previous 7 days. We then compile that
            information and write this report for Tuesday publication to give
            you the freshest sales report in the industry.  We will close with this standard caution. These are not average selling
            prices - these are top selling domains. One of the
            biggest impediments to making sales is pricing domains at
            unrealistic levels. For most of us, pricing domains at the levels
            achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will
            use the information presented here as a measuring stick that will
            help you price your domains at levels that will put more money in
            your pocket more often! Editor's Note: If you wish to review previous Domain
            Sales columns, they are available in our Archive. |