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| Last week we told you the late breaking sale of VisitFlorida.com would likely lead this week's DNJournal.com Top Ten chart. After all, only a handful of reported sales have topped that $168,000 transaction this year. So who could have guessed that deal would end up a distant second once all of the data from the past 7 days was in?! |
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From top to bottom, this was by far the strongest week of reported domain sales since we began compiling data in October 2003. For the first time, every domain on our weekly Top Ten chart hit five figures. In fact, three more domains in that lofty range didn't even make the list! It's the first time any five-figure domain has missed making the big board. GreatDomains made an especially strong showing, taking 3 of the top 6 slots after selling #3 Typing.com for $50,000, #4 Gray.com for $30,000 and #6 MSG.com for $20,000! Sedo.com and Pool.com each landed two domains on the new Top Ten to round out the chart. This week numbers speak louder than words, so let's go right to the big board and take a look at the most impressive Top Ten we've seen to date:
You can see that Sedo scored with #5 SSI.com at $25,000 and #10 Lust.com at $12,269, but they also had two more five-figure deals that would have charted in any other week but this one! Those were Websense.co.uk at $11,890 and JPT.com at an even $10,000. That's certainly not a bad thing as it indicates increasing depth in a domain market that is already booming. To further illustrate that, Sedo had a basket full of solid four-figure sales to report. Those included Fliegen.com ("fly" in German) at �4,500 ($5,553), Meisterhand.com ("master touch" in German) at $5,500 and TW4.com at �2,100 ($3,841). That's a big number for a 3-character .com, but when the right buyer comes along you never know where negotiations will go. As always, Germany's .de was prominent in the Sedo mix. PrivatKredite.de ("personal loans" in German) and Aktienkurs.de ("stock price" in German) each attracted �2,900 ($3,579). They added another $3,500 for 178.com, plus $2,300 for Mineralia.net and $2,250 for VideoLoad.com. Sedo also racked up a trio of four-figure new extension sales that we will talk more about in our New TLD section. The story was much the same at Pool where the numbers were big from top to bottom. In addition to their two Top Ten entries: #8 Shareholders.com at $15,500 and #9 HeadGear.com at $15,000, Pool had a third five-figure sale, the high traffic misspell Eqifax.com at $10,099 (Eqifax.com scores 1310 in Overture with the extension). Their other winners included RealVideo.com at $7,600, CanadianAutoInsurance.com at $6,766 and BuildingConstruction.com at $4,100. Lenscrafter.com and OHZ.com attracted $3,100 each, while Champignon.com ("mushroom" in French) added a tasty $2,800. In other extensions, sales were completed for two domains previously reported in our Pipeline, Junior.net ($4,880) and WIL.net ($3,388), as well as Excel.org at $2,138. Pool also sold Pretender.com for $2,600 from the new Marketplace section of their site Afternic.com had a pair of sales that would have reached the Top Ten most any other week, FedForms.com at $8,000 and 7N.com at $7,000. Other notables from Afternic were GenDirectory.com at $3,360, Adware.net at $3,088 and ForeignDrugs.com at $2,500. The winning streak also continued at Enom's Club Drop. Completed transactions there included DunnAndBradstreet.com at $6,800, PRD.com (as you've undoubtedly noticed by now, it was a BIG week for 3-letter .coms) at $5,100 and RoomsForent.com (yes, one "r" is missing) at $4,800. Club Drop also sold ComingOut.com for $2,500, EquityPlus.com for $2,300 and Communities.net for $1,600. Still more significant sales were reported from private transactions involving domainers we are familiar with. Chad Wright hit the daily double, selling FreeSpyware.com and wwwSpyware.com for $9,000 each. Meanwhile Jeffrey Reynolds scooped up what appears to be a real bargain on Ebay, getting BushCheney.com for $5,000. As you no doubt know, KerryEdwards.com has been in the news the past few weeks with value estimates ranging as high as six figures. Reynolds thinks the fact that a lot of buyers are concerned about fraudulent domain auctions at Ebay held the bidding down. He decided it was worth the risk though and said the transfer went smoothly when the auction ended. DNForum.com members Elequa and Wot completed two notable deals at that venue, with Wot selling Toxin.com ($3,500) and Feat.com ($2,300) to Elequa. In the Pipeline: Looking ahead to next week, several nice ones are moving through the pipeline again. At Pool, an auction for Refurbished.com ended at $32,000. Meanwhile, at Enom's Club Drop, LastMinuteTravelDeals.com closed at $13,000 and RoutenPlaner.com ended at $9,200. They also saw high bids of $6,800 for InteriorDesigns.com and $5,700 for CanadianCarInsurance.com. Club Drop has had a problem with bidders failing to make payment though. Three domains previously reported in the pipeline, Kinko.com, ProGolfShop.com and EVZ.com are all currently being re-auctioned since the original high bidders did not pay. ***** Our Year-To-Date chart gets four new members this week with Arab.com and VisitFlorida.com both moving into the upper reaches of the chart, Typing.com slipping into a four-way tie for 23rd and Gray.com entering a group tied at 43. Here is the complete rundown of big winners so far in 2004:
For the second week in a row, Sedo took six of the seven positions on our new extension Super 7 chart. They did it with four .infos and a pair of .biz and half of those domains hit four figures. Crawler.info led the way after changing hands for $1,974, but Flirts.biz was right behind at $1,851. BVL.info took the #3 position after selling for $1,049 (the latest in a series of impressive 3-letter .info sales - SWT.info sold for $2,935 last week). Those sales were all at Sedo as were three of the next four. Afternic prevented a sweep by nailing down the #6 slot with the $600 sale of LasVegasHomes.info. Here are all of the New TLD top sellers reported to us this week:
You see Sedo's other top sellers in positions 4, 5 and 7. Afternic just missed placing a .US on the chart after selling Package.us for $495. Though there wasn't a lot of .US sales action reported this week, America's country code got some more good news with word that Air France has opened a site aimed at the U.S. market at www.AirFrance.us. They're advertising round trip fares from the U.S. to Paris starting as low as $300. Some of the biggest .US enthusiasts have long predicted that some of the extension's biggest support would come from foreign companies targeting the huge U.S. market with localized web sites. None of this week's top sellers was high enough to cross the entry threshold for our Year-To-Date New TLD chart (it currently takes $4,000 to get in). So the list of top new extension sales through August 15 remains unchanged from last week:
As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better, just drop a note to [email protected]. We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week. Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often! Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.
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Copyright 2004
Domain Name Journal
A Division of
Internet Edge, Inc.