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 Packs a Heavy Punch in $83,500 Sale at Pool!

by Ron Jackson    

For those sitting around waiting
for the summer doldrums to kick in, you might as well go about your business - they're not coming! A flurry of major deals made that abundantly clear this week. AOL seemed to set the tone Thursday (June 24) when they laid out $435 million to buy

That won't go on our chart because the value of the underlying business ($132 million in annual revenues) makes it impossible to determine how much the domain name itself was valued at. However, it is safe to say the name alone would have easily been the year's top seller. We've heard it changed hands for about $1 million before the business began back in 1998. 

We also got word on a pair of confidential six-figure deals and we'll tell you what we can about those shortly, but first let's recognize the biggest sales that can be made public. claimed top honors for after selling for a whopping $83,500 in an auction there. The high traffic domain scores 1849 with the extension in Overture. It's interesting to note that a similar spelling,, also sold last week but apparently for less money despite an even higher Overture score (4256 with the extension). was caught by but they have not released the price they received for the domain. We do know that before it dropped, the domain had been  bid up to $20,000 at

The runner-up to on our new Top Ten chart was a high-flying .org that went for $16,915 (at today's exchange rate - June 29). That was, sold by Markus Schnermann of via If the term has you scratching your head it's because there is more there than meets the eye. It means TIFF library (an important graphics format) and more importantly the domain has a very strong Google page rank of 7. Links from such sites are highly valued because they boost the search engine rankings for the site being linked to. 

Schnermann was also the seller of the #5 domain,, letting it go for $10,100 in a private transaction. It's the first time we have had two five-figure .orgs on the chart at once and the first time a pair of them occupied slots on the top half of the Big Board. also has a Google page rank of 7 after a previous history as a children's internet portal.

The buyer of the #3 domain,, was also involved in one of those six-figure sales we mentioned above. That is Paraguay's Chris Chena who picked up PBI for $12,500 in an auction at Pool. While Chris was happy to get that domain, he is delirious over landing (Spanish for "games")  this week. Chena told us he had been pursuing the domain for more than a year and finally laid out a high six figure sum to obtain it. Chena has been building a network of prime Spanish word properties and he said now ranks as his most prized possession. If the exact price had been disclosed it would also rank as one of the year's top two sales (with at $700,000+ the other). rounded out our first five after going for $12,480 at Moniker/DS also happened to be the venue that handled the other six-figure sale we alluded to. CEO Monte Cahn couldn't release the domain name but he told us the deal was worth $180,000! Cahn said his company closed another confidential transaction at $38,900. Before we break down the second half of the chart, let's take a look at the full list of top reported sales for the week ending Sunday, June 27:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. June 21, 2004 - Sun. June 27, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. June 29


Sold For

Where Sold
1. $83,500 Pool
2.   €14,000 = $16,915 Sedo
3.  $12,500 Pool
4. $12,480 Moniker/
5. $10,100 Pvt Sale
6. £5,500 = $9,938 Sedo
7. $8,000 Afternic
("nutritional supplements")
€5,850 = $7,068 Sedo
9. $6,700 Sedo
10. $5,700 Moniker/

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

You can see Sedo flexing their muscles again this week as they racked up a quartet of Top Ten sales. As usual, they did it with a remarkable variety of extensions and amazingly none of them was a .com!  In addition to the #2 domain,, Sedo socked away positions 6, 8 and 9 with a (UK country code), a .de (German country code) and a .cn (China country code)! at $6,700 is our highest reported .cn sale to date. Seller Raymond Marshall of NuMedia Concepts, LLC contacted us separately about the transaction and indicated the deal might be a harbinger of good things to come for .cn. at $9,938 (the exchange rate was over $10,000 on the day of the sale) is just the latest in a line of rapidly improving sales we are seeing this year. Of course .de (the world's second most popular extension) is always a force on the chart, so no surprise in seeing, the German term for "nutritional supplements", go for over $7,000. Sedo had some additional sales that just missed the Top Ten that we will get to shortly. landed the lucky #7 slot after attracting $8,000 for They also had a solid week overall, further proof that sales are heating up this summer rather than going on holiday. completed this week's elite list with the $5,700 sale of

Sedo's other top sellers were in that same price range. They collected £3,000 ($5,424) for, €4,250 ($5,135) for and an even $5,000 for 

Afternic added $5,025 to their ledger with the sale of (continuing quite a run for the .orgs this week). We also caught the Collins brothers cracking a smile over the $4,500 sale of and they could laugh all the way to the bank thanks to a $3,970 return on Afternic also connected for another $3,888 on and $3,200 on The hits just kept on coming with going for $2,688 and commanding $2,600.

What would a hot summer sales week be without a dip in the Pool? Well, we won't have to wonder because the lifeguards were on duty as usual in Ottawa. rang up a $3,600 charge, while added $3,320 and popped for $2,395. also hit a sweet note at $2,150 leaving dancing in the aisles at $2,100.  Pool even scored with a couple of .nets as trucked in with $2,900 and sent a $2,566 thank you note.

Over at Enom's Club Drop a pair of misspellings produced nice returns. (the "u" and "a" are transposed), with a huge Overture number of 9102 with the extension, went for $4,000 while (missing the "s") was right behind at $3,700. The latter domain also sports a massive Overture score, 6358 with the extension.

In the Pipeline: Things seem to be heating up at Club Drop as an auction for just ended there at $8,100 as we were going to press. If the payment and transfer go off without a hitch that one has a good shot at next week's Top Ten. However the real behemoth currently rolling through the chute is which closed at $21,830 in a late Pool auction. Another big Pool auction for (misspell of was still underway at press time. No telling where it will land but before it dropped it had been bid up to $20,210 at Namewinner.

Our Year-To-Date Top 40 list gets a new member this week as takes up residency at #11. also gets a spot in the footnotes among the year's biggest deals that were not fully detailed by the parties involved. Here is the complete list of big winners as we hit the halfway point in 2004:

Domain Name Journal's Year-To-Date Top 40
Highest Reported 2004 Domain Sales through Sun. June 27, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -


Sold For

Where Sold
1. $700,000
(700K cash + $400,000 in goods & services)
Private Sale
2. $460,000 Moniker / DomainSystems
3. $325,000 GreatDomains
4. $180,000 Sedo
5. $150,000 GreatDomains
6.     €123,625 = $147,635 Sedo
7. AUD $201,000 = US$146,200 Pvt Sale
"Sex contacts" in German
 €110,000 = $141,175 Sedo
9.  $101,000 Moniker / DomainSystems
"Cruises" in German
€70,000 = $88,853 Sedo
11. $83,500 Pool
12. $80,000 Private Sale
13. $75,000 Private Sale
"Boxing" in German
€56,500 = $72,509 Sedo
15.  $62,500 Moniker/
16. $60,000 Moniker / DomainSystems
tie  €40,000 = $51,333 Sedo
"Bosom" in German
 €40,000 = $51,333 Sedo
19. $50,000 Moniker / DomainSystems
20. $46,000 Pool
21. £25,000 = $45,951 Sedo
22. $45,000 Private Sale
23. $38,700 Moniker / DomainSystems
24. €30,500 = $38,230 Sedo

"Nude or Naked" in German
€30,000 = $38,081 Sedo
26. €30,000 = $35,793 Private Sale
27. $35,001 Sedo
28. $35,000 MarketEvolver
29. $31,950 Moniker / DomainSystems
30. €25,520 = $30,449 Sedo
31. $30,010 Namewinner
tie $30,000 Private Sale
tie $30,000 Sedo
34. €22,000 = $28,086 Sedo

35. $27,981 Moniker / DomainSystem

36.   $27,600 Pool

37. $27,500 Sedo

38. $27,000 Afternic
(Spanish for "computers")
$27,000 Pvt Sale
tie $26,667 Private Sale
tie $26,667 Private Sale
tie. $26,667 Private Sale
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's. (June 29, 2004) High $XXX,XXX Pvt Sale (Feb. 10, 2004) Low $XXX,XXX Sedo (May. 11, 2004) Low $XXX,XXX Pvt Sale (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bό (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo

New TLD Section

This scintillating sales week extended into our new TLD section too. .Info racked up a trio of four-figure sales and swept the first four spots on our new Super 7 chart. After that it was all .US as the American country code continued a nice run it began after breaking out earlier this month.

At first glance I thought this week's #1 seller,, was a mistake. When I saw it had gone for $3,800 at Pool, I thought "who would pay that much for a new extension misspelling?" A quick check of Google proved my provincialism was showing. I didn't realize that around the world, "aluminium" is almost as popular as the American spelling "aluminum". Google returns 8 million page references for "aluminum" but "aluminium" also scores big with over 5 million page refs. 

#2 domain had just changed hands as we were wrapping up last week's column. That deal has now been verified and new owner Robert Connor has his home page up already! Connor picked up the domain for $3,000 in a private transaction. Sedo took the next four slots on the new extension chart, with leading the way at $1,359. Good German terms always score well with .info and another one turned up at #4 this week. That was ("aquarium fish") at $906.  .US then stepped in to take positions 5, 6 & 7.  Here is a look at the complete New TLD list for the week ending June 27: 

Domain Name Journal's New TLD Super 7 
  Reported .info, .biz & .us Domain Sales  June 21, 2004 - June 27, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. June 29


Sold For

Where Sold
1. $3,800 Pool
2.   $3,000 Pvt Sale
3.   €1,125 = $1,359 Sedo
("aquarium fish")
 €750 = $906 Sedo
5.   $900 Sedo
6.  €700 = $845 Sedo
7. $550 Afternic

At $900, #5 attracted a nice price for a new extension celebrity domain. Her name pulls one of the highest Overture scores you will ever see, more than 3.8 million! was right behind at $845 and I made my own chart with the $550 sale of at #7. I had not gotten around to listing that domain on the exchanges, but an Afternic customer asked them to make an unsolicited offer on his behalf (a service offered by several of the major exchanges). After they contacted me, I was able to close a deal the same day with the owner of a small publishing company in Solvang, California (a picturesque village settled by Swedes that I love and have visited many times). If we hadn't hit if off based on that common ground I probably would have asked for more! .Biz just missed making the chart after went for $500 at Afternic. 

Looks like another good week is shaping up ahead for the new TLD's. A buyer tells us the transfer of is underway after he acquired the name for $1,000. We will tell you more about that next week when the deal should be done. 

No new members in our Year-To-Date New TLD Top 25 this week. fell just $200 short of cracking the elite list.  Here is a look at 2004's top new extension sellers through June 27. 

Domain Name Journal's Year-To-Date New TLD "Top 25" 
Highest Reported 2004 .info, .biz & .us Domain Sales through June 27 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -


Sold For

Where Sold
1.   €22,000 = $28,086 Sedo
2. €17,500 = $20,899 Sedo
3. €9,280 = $10,492 Sedo
tie $10,000 Pvt Transaction

tie $10,000 Sedo
6. $9,500 Afternic
7. $9,000 Pvt Transaction
8. $8,062 Sedo
9.   €6,000 = $7,166 Sedo
10. $7,000 Galcomm
11. €5,500 = $6,947 Sedo
"tires" in German
 €5,500 = $6,894 Sedo
13. €5,000 = $6,378 Sedo
14.     €5,000 = $5,972 Sedo
("Finances" in German)
€4,900 = $5,888 Sedo
("Tax" in German)
  €4,900 = $5,888 Sedo
("investment funds" in German)
  €4,750 = $5,673 Sedo
18. $5,500 Pvt Transaction
19. €4,000 = $4,773 Sedo
20. $5,000 Sedo
("Meningitis in French & Italian)
$4,250 Sedo
("Meningitis in French & Italian)
$4,250 Sedo
23.   €3,500 = $4,249 Sedo
tie $4,000 Pvt Transaction
tie $4,000 Pvt Transaction
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.



Archive of Previous Domain Sales Columns   -   DNJ Home Page

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Domain Name Journal
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