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HotelReservation.com Lets Sedo Check In With the Week's Top Domain Sale at $27,500! 

by Ron Jackson    

The domain market delivered
the second half of an impressive one-two punch this week. Last week it floored observers with flash thanks to that $180,000 sale of Commerce.com. This week it wowed viewers with broad-based strength, racking up dozens of impressive four and five figure sales in a wide variety of extensions.  

Our new Top Ten features eight sales above $10,000 and they came in three tasty flavors: .com, .net, and .de. The bag of four-figure deals is bursting at the seams too. A trio of those will be found on the New TLD chart where things are also heating up. Sedo.com took top honors with HotelReservation.com selling their for $27,500. Sedo actually had a higher sale than that (€24,000 = $28,494) but honored their client's request to keep that name private. Even so, Sedo still wound up taking three of the ten slots on the big board.

Afternic.com landed a couple of haymakers too. They took the #2 spot with the $21,000 sale of KidsChat.com and added another Top Ten trophy with OSN.com #9 at $9,500. I wound up having a personal connection to the KidsChat.com sale. Afternic has a very generous and well-managed affiliate program that shares revenue with any site that sends business their way (whether revenue is produced from domain sales, exchange memberships, appraisals, PPC revenue or anything else). I tested their affiliate links on one of my sites and the KidsChat.com buyer happened to use one to visit Afternic and make that major purchase. I received a very substantial commission check as a result. I have been disappointed with most affiliate programs I have tried, but Afternic has never failed to provide accurate tracking and prompt payment for all business sent their way. They have one of the few programs I have no qualms about personally recommending. 

Pool.com enjoyed another banner week, racking up four Top Ten entries including one of the strongest .net sales of the year, Destination.net which landed in our #3 slot after going for $17,000. Chris Chena, who appears in this column so often as a buyer, turned seller this week to claim the fourth position. He sent Warrior.com to a new home in a $15,000 private transaction. Chris told us he also sold a 2-letter .com in five figures this week but the buyer requested that the name and exact price be kept confidential. 

Moniker.com/Domainsystems.com also had a pair of five figure sales they had to keep private. The prices were $16,350 and $13,450. If the names had been released on just two of the four private transactions we've noted,  it would have been the first time our Top Ten chart sported five-figure deals from top to bottom! You'll see just how deep this week's run of strong sales went when we continue our commentary, but first let's take a look at how the big winners stacked up for the week ending May 9

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. May 3, 2004 - Sun. May 9, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 11


Sold For

Where Sold
1.  HotelReservation.com $27,500 Sedo
2.  KidsChat.com $21,000 Afternic
3.  Destination.net $17,000 Pool
4.  Warrior.com $15,000 Pvt Transaction
5. FlirtArea.de €10,500 = $12,456 Sedo
6.  Mφbel.com
("furniture" in German)
€10,000 = $11,864 Sedo
7. Alscan.com $11,000 Pool
8. DotPlanet.com  $10,250 Pool
9. OSN.com $9,500 Afternic
10. Soundcard.com $8,500 Pool

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

As we pick up the action, you undoubtedly noticed another one of Sedo's patented high-dollar .de sales in the #5 slot with FlirtArea.de at $12,456. They practically own the market for the German country code, a position they built from scratch soon after setting up shop in Cologne four years ago. Sedo also took the 6th position with an international character domain, Mφbel.com at $11,864. CEO Matthew Bentley told us the company is having great success with the new multilingual domains that finally allow words to appear with the correct characters in the countries that use them. In fact another one from Sedo, Bφrse.ch (Swiss country code domain that means "stock exchange") just missed the Top Ten after going for a very healthy $8,282.

Pool completed its quartet of big hits with Alscan.com, DotPlanet.com and Soundcard.com claiming 3 of the last 4 spots our new chart.  Alscan.com is a nice traffic domain that currently scores 767 with the extension in Overture. DotPlanet scores lower at 129 but has some terrific branding potential and Soundcard.com speaks for itself as the definitive term for an important computer product. 

Pool's list of winners extended well beyond those you see charted above. NBC.net tuned in $6,100 to head the next group. Spywiper.com was worth $5,600, while Travelgate.com attracted $4,801 and CatoonNetwork.com (very high traffic misspelling) yukked it up for $4,289. Then there was MonsterInc.com at $4,100, FederalLoan.com at $3,620 and ChecksFree.com at $2,766. Another misspell that pulls huge traffic numbers (3,562 with the extension in Overture), DisnyChanel.com sold for $2,250, followed by DelanoHotel at $2,150, PartyMail.com at $2,026 and Geosys.com at an even $2,000. You'll hear more from Pool in our New TLD section below.

Sedo also had a sales list of notables to add to their headliners above. Bonito.com ("pretty" in Spanish) sold for €6,500 ($7,715) while another buyer took a shine to Baldness.com at $6,010. That was followed by another Swiss international character domain, Hδuser.ch ('houses" in German) at €5,555 ($6,594). Sedo also sold Baier.de ("brand name" in German) for €4,000 ($4,749) and a two-domain set; Anwalthomepages.de and Anwalthomepages.com ("attorney home pages") went for €5,000 ($5,936).

Sedo also had the oddball of the week, a rare .cc sale (Cocos Islands country code), Career.cc at €300 ($356). You can never say they don't cover all of the bases! In fact we'll be hearing more from them in the New TLD section where they always have a strong presence.

Rewind: Chiron Vaccines International bought Meningitis.com for $45,000 two weeks ago.  The domain was acquired from the HealthHeroNetwork.  Chiron has bought up meningitis related domains in many other extensions over the past few months.

In The Pipeline: A report from a member at the DomainState.com forum says 998.com has been sold in a private transaction for $17,000. The WhoIs record hasn't updated yet but it appears to be a credible report. The number means "long long wealthy" in Chinese (where the seller is based)....An auction for GayMarriage.com ended at Namewinner.com  just above $10,000 on May 9 and one of their registrar partners did succeed in catching the domain. We'll watch to see if it changes hands now....The news continues to improve for .net too. At Sedo, Wedding.net went for $8,000. A party to the sale told me the buyer has paid and he is just waiting for his funds to be released from the escrow transaction.

We are adding two positions to our Year-To-Date chart this week, expanding to 34 slots to make room for Meningitis.com at #17 and HotelReservation.com at #29. Our list currently includes all reported sales above $25,000.  Here are the big winners thus far in 2004:

Domain Name Journal's Year-To-Date "Top 34 Sales"
Highest Reported 2004 Domain Sales through Sun. May 9, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Pvt Transaction
2. ME.com $460,000 Moniker / DomainSystems
3. Smoking.com $325,000 GreatDomains
4.  Commerce.com $180,000 Sedo
5. Beef.com $150,000 GreatDomains
6.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
7.  Truck.com  $101,000 Moniker / DomainSystems
8.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
9. Sedo.com $80,000 Pvt Transaction
10.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
11. ClearDay.com $60,000 Moniker / DomainSystems
12.  FKK.de  €40,000 = $51,333 Sedo
13.  Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
14. Mirror.com $50,000 Moniker / DomainSystems
15. CarFinancing.com $46,000 Pool
16. Hardcore.co.uk £25,000 = $45,951 Sedo
17. Meningitis.com $45,000 Pvt Transaction
18. Faces.com $38,700 Moniker / DomainSystems
19. Metropol.com €30,500 = $38,230 Sedo


"Nude or Naked" in German
€30,000 = $38,081 Sedo
21.  Fotos.com €30,000 = $35,793 Pvt Transaction
22. Spamzilla.com $35,000 MarketEvolver
23. CleanEnergy.com $31,950 Moniker / DomainSystems
24. Humor.de €25,520 = $30,449 Sedo
25.  DiscountDrugs.com $30,010 Namewinner
26.  NewYork.info €22,000 = $28,086 Sedo


XPart.com $27,981 Moniker / DomainSystem


Messaging.com   $27,600 Pool


HotelReservation.com $27,500 Sedo


NQ.com $27,000 Afternic
31.  Downlaod.com $26,667 Pvt Transaction
32. Donwload.com $26,667 Pvt Transaction
33.  Dawnload.com $26,667 Pvt Transaction
34. Beat.com $25,000 Moniker / DomainSystems
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May. 11, 2004) Low $XXX,XXX Pvt Transaction
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Transaction
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo

New TLD Section

The wealth you saw in main section of this week's report spilled over to the New TLD's too. We saw three four-figure sales this week headed by a superb geographical domain, Washington.info, picked up by the buyer in a private transaction at a bargain price - $4,000. Considering that Washington is both a major state and one of the world's most important cities, the price looks great compared to the $10,000 each paid for Tampa.info and Moscow.info earlier this year. 

The same buyer who acquired Washington.info told us he also bought a .biz for $2,500 this week, but is not releasing the name of that domain. Too bad for the bizzers because that would have stopped .info from sweeping the chart this week! With no one else standing in the way, .info ran the board with a pair of German terms,  Private-Krankenversicherung.info #2 at $2,966 and Staedtereise.info #3 at $1,424 joining Washington to lead the charge. Sedo accounted for all of the chart sales except Washington.info. Here is the full list of top sales for the week ending May 9:

Domain Name Journal's New TLD Top Five 
  Reported .info, .biz & .us Domain Sales  May 3, 2004 - May 9, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 11


Sold For

Where Sold
1. Washington.info $4,000 Pvt Transaction
2.  Private-Krankenversicherung.info
("private insurance" in German)
  €2,500 = $2,966 Sedo
3. Staedtereise.info  
("city tours" in German)
  €1,200 = $1,424 Sedo
4.  LuxusVilla.info
("luxury villas" in German)
  €750 = $890 Sedo
5.  Juniper.info €500 = $593 Sedo

Last week we talked about the flood of bidders pouring into Pool and other drop catching services to chase .biz domains that had been going for reg fees earlier this year. Just to give you an example, at Pool last week Tee.biz went for $475, Fund.biz for $411 and BBS.biz for $360. They also sold Sportwette.biz (German for "sports betting) for $350 and Desi.biz for $291. Choppers.biz went for $270 and Boot.biz for $262. Most of these are being bought by people expecting to resell them at even higher levels.

In watching the daily drops we almost never see individuals landing decent .biz domains manually anymore. When the WhoIs updates it is invariably a professional drop catching service holding the name...and so another great window of opportunity has closed. They don't stay open long in this business, so you better take advantage of them when you see them!

Our Year-To-Date New TLD chart adds a newcomer this week. $4,000 is the price of admission and Washington.info hit the mark to tie Houston.info for the final slot. Here is a look at 2004's top sellers: 

Domain Name Journal's Year-To-Date New TLD "Fine 14" 
Highest Reported 2004 .info, .biz & .us Domain Sales through May 9 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2.  HMS.info €9,280 = $10,492 Sedo
3. Tampa.info $10,000 Pvt Transaction


Moscow.info $10,000 Sedo
5. RioDeJaneiro.info $9,000 Pvt Transaction
6. BDSM.info €5,500 = $6,947 Sedo
7. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
8. Vancouver.info €5,000 = $6,378 Sedo
9. Vacations.info $5,500 Pvt Transaction
10. CityGuide.info €4,000 = $4,773 Sedo
11. Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
12. Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
13. Houston.info $4,000 Pvt Transaction
13. Washington.info $4,000 Pvt Transaction

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.



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Domain Name Journal
A Division of
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