That sale obviously sailed to the top of our new weekly Top Ten
chart and also took over the #2 position on our Year-To-Date sales
list, trailing only Mercury.com. With someone coughing up
close to half a million dollars for one domain, you might think it
is all about ME this week, but you would be wrong. Though that
domain was in a class by itself, it let its little brother from
Moniker/DomainSystems, Mirror.com, tag along and take the #2
slot on the weekly chart with a highly respectable $50,000
sale of its own.
Sales like that have a way of putting the entire industry in a
good humor. Sedo.com
underscored that point with the #3 sale which, appropriately enough,
was Humor.de at $30,449! .Info even got into
the act, notching still another five-figure sale, with Tampa.info
going for $10,000 in a private transaction. The buyer, Wyvern
LLC, is the same group that scooped up NewYork.info for
more than $28,000 earlier this year (the highest reported New
TLD sale to date).
Wyvern's Josh Metnick (who also heads a corporation that
owns Chicago.com) told us the company has opened a new metropolitan network at AssociatedCities.com.
They are certainly assembling the right parts for that new portal.
Wyvern also added Houston.info to their portfolio this week.
That $4,000 sale also made our new Top Ten, tying for the
final position and giving .info an unprecedented 3 slots on the
mainstream chart. Here's a look at the big board for the week ending Sunday,
April 11:
Domain
Name Journal's Top Ten
Reported Domain
Sales - Mon. April 5, 2004 - Sun. April 11, 2004
Euro to Dollar Conversion (� to $) is Based on Rates in
Effect Tue. Apr. 13 |
|
Domain |
Sold For
|
Where
Sold |
1. |
ME.com |
$460,000 |
Moniker
/ DomainSystems |
2. |
Mirror.com |
$50,000 |
Moniker
/ DomainSystems |
3. |
Humor.de |
�25,520
= $30,449 |
Sedo |
4. |
Tampa.info |
$10,000 |
Pvt
Transaction |
5. |
FloridaLawyer.com |
$8,500 |
Pvt
Transaction |
6. |
113.com |
$6,000 |
GreatDomains |
7. |
ProCricket.com |
$5,900 |
Moniker
/ DomainSystems |
8. |
CityGuide.info |
�4,000 =
$4,773 |
Sedo |
9. |
DebtFree.co.uk |
�2,400
= $4,362 |
Sedo |
10. |
CarpetOutlet.com
|
$4,000 |
Pool |
10. |
Houston.info |
$4,000 |
Pvt
Transaction |
Keep in mind that these are the highest
value sales that have been reported in the past week.
This column is meant to be an educational tool, not a
complete list documenting ALL high value domain
sales. Such a list is impossible to produce because many
sales are kept private at the insistence of buyers, sellers
or both. |
Miami's Paul Levine was the seller of FloridaLawyer.com,
the #5 domain at $8,500. GreatDomains
attracted a nice $6,000 price for a pure 3-number domain,113.com
to dial up the 6th position. Moniker/Domain Systems took the
next slot with ProCricket.com at $5,900 giving them
three of the top seven positions - great news for CEO Monte Cahn
who just returned from vacation Monday.
Sedo also landed three domains on the big board,
including CityGuide.info in 8th place at $4,773. Though
the public is just starting to hear about .info, this continually
rising end user interest in the extension promises good things to come
in the development arena as well. When you see a ccTLD on our
chart, Sedo is usually the seller as they were in the case of #9
domain DebtFree.co.uk at $4,544. Sedo's Easter basket
was filled with several other sweet sales, especially in Germany's .de
country code. WellnessWelt.de ("Wellness World") sent
for �3,200 ($3,814), L�sungen.de
("Solutions") commanded �3,000 ($3,576) and GarantieFonds.de
("Guarantee Funds") sold for �2,950 ($3,516). Sedo
also collected $1,600 for InfinityUniversity.com and
notched the first significant five-word sale we have seen, CareerAndJobSearchEngine.com,
at $1,499! We know that looks impressive but it only works out
to about 50� a letter!
Pool.com
had a relatively quiet week. CarpetOutlet.com gave them their
only Top Ten entry, tying Houston.info for the final positions at $4,000.
Their other reported sales that topped the $2,000 mark hit the CNO (.com,
.net, .org) trifecta. TravelGuide.org arrived home with $2,279
in the trunk, CRA.net netted $2,200 and AdSmart.com
(or AdsMart.com, depending on where the buyer wants to place the
emphasis) went for $2,050.
Over at Afternic.com,
they were busy salting away $3,995 for PistachioNuts.com (missing
our Top Ten by just $5). That comes after they had just sold MacadamiaNuts.com
($3,688) and CashewNuts.com ($2,888) last week. You know
how it is with nuts, it's hard to eat just one! Afternic washed them
down with several other nice sales this week: R6.net at $2,500,
AztecAmerica.com at $2,000 and GotJenna.com at $1,800.
They also attracted nice money for a couple of normally hard to move
multiple word domains. CorporateGiftIdea.com fetched $1,540
and FillInTheBlanks.com drew $1,500.
Just to show you how far the domain market has
rebounded in recent months, we also got word of the highest .WS
sale we have ever heard of. An anonymous buyer from the Middle East
laid out $2,100 to purchase Steroids.ws from NameReach.com.
.WS is the Western Samoan country code that has been marketed
in other parts of the world as meaning "web site". In the
case of this sale, to us it means "we're shocked!"
We don't hear much from users of Enom's
Club Drop (a drop catching auction service available only to the
registrar's resellers), so it is worth noting a decent sale there. An
auction for EasyBusiness.com closed at $1,900 this week.
In the Pipeline:
Looking ahead, Afternic has one of the biggest deals currently moving
through the pipeline. An auction for Preview.com ended there at
$18,500 on April 9. It is currently in escrow....It
look like the good news will continue for .info too. An auction for Voice.info,
also at Afternic, closed at $2,888 (also on April 9)....Over
at Pool, BlogHosting.com remains stuck in the pipeline. It had
closed above $20,000 but still hasn't changed hands there.
There were some problems with that auction. The original high bidder
(at $26,000) wound up getting booted out. Perhaps the runner-up is
balking at paying a price that was run up by a pretender.
Our Year-To-Date chart expands from 24 to
27
positions this week to make room for that 460K ME.com blockbuster and
the two other sales from the past week (Mirror.com and Humor.de) that
easily surpassed our $25,000 chart entry point. Here are all of the biggest reported sales so far in 2004:
Domain
Name Journal's Year-To-Date "Titanic 27"
Highest Reported
2004 Domain
Sales through Sun. April 11, 2004
Euro to Dollar Conversion (� to $)
Based on Rates in
Effect When Sales Were Originally Reported by DNJ |
|
Domain |
Sold For
|
Where
Sold |
1. |
Mercury.com |
$700,000
(700K cash + $400,000 in goods & services) |
Pvt
Transaction |
2. |
ME.com |
$460,000 |
Moniker
/ DomainSystems |
3. |
Smoking.com |
$325,000 |
GreatDomains |
4. |
Beef.com |
$150,000 |
GreatDomains |
5. |
Sexkontakte.de
"Sex contacts" in German |
�110,000
= $141,175 |
Sedo |
6. |
Truck.com |
$101,000 |
Moniker
/ DomainSystems |
7. |
Kreuzfahrten.de
"Cruises" in German |
�70,000
= $88,853 |
Sedo |
8. |
Sedo.com |
$80,000 |
Pvt
Transaction |
9. |
Boxen.de
"Boxing" in German |
�56,500
= $72,509 |
Sedo |
10. |
ClearDay.com |
$60,000 |
Moniker
/ DomainSystems |
11. |
FKK.de
|
�40,000
= $51,333 |
Sedo |
11. |
Busen.de
"Bosom" in German |
�40,000
= $51,333 |
Sedo |
13. |
Mirror.com |
$50,000 |
Moniker
/ DomainSystems |
14. |
CarFinancing.com |
$46,000 |
Pool |
15. |
Hardcore.co.uk |
�25,000
= $45,951 |
Sedo |
16. |
Faces.com |
$38,700 |
Moniker
/ DomainSystems |
17. |
Metropol.com |
�30,500
= $38,230 |
Sedo |
18.
|
Nackt.de
"Nude or Naked" in German |
�30,000
= $38,081 |
Sedo |
19. |
Spamzilla.com |
$35,000 |
MarketEvolver |
20. |
CleanEnergy.com |
$31,950 |
Moniker
/ DomainSystems |
21. |
Humor.de |
�25,520
= $30,449 |
Sedo |
22. |
DiscountDrugs.com |
$30,010 |
Namewinner |
23. |
NewYork.info |
�22,000 =
$28,086 |
Sedo |
24. |
XPart.com |
$27,981 |
Moniker
/ DomainSystems |
25. |
Messaging.com |
$27,600 |
Pool |
26. |
NQ.com |
$27,000 |
Afternic |
27. |
Beat.com |
$25,000 |
Moniker
/ DomainSystems |
Unforgettable
Footnotes:
Below are landmark sales where the price level (denoted
by X characters) was released but not the exact price paid.
This will allow us to note significant sales that are among
the Year-To-Date leaders but cannot be ranked
numerically due to a confidentiality agreement that
kept the exact price private. Date shown indicates when the
sale was first reported in Domain Name Journal. High
- Mid - Low indicates the range within the price category
shown by multiple X's. |
Woman.com
(Feb. 10, 2004) |
Low
$XXX,XXX |
Sedo |
B�cher.de
(Mar. 16, 2004)
{"books" in German) |
High
$XX,XXX |
Sedo |
New TLD Section
.Info stormed the industry castle again this
week, racking up a five-figure sale and a trio of four-figure
transactions to take the top four positions on our New TLD Top Five
chart. Of course you already know about the first three because
they attracted enough money to land on the mainstream chart (which is
becoming a common occurrence for .info). We believe values will only
increase as public awareness in the extension continues to rise.
Information is what most people are looking for on the net, so you
couldn't have a more natural or immediately understandable extension
for a domain. The fact that info means the same thing in most major
languages around the world doesn't hurt either. Here is the full chart
for the week ending Easter Sunday:
Domain
Name Journal's New TLD Top Five
Reported .info, .biz & .us Domain Sales
April 5, 2004 - April 11, 2004
Euro to Dollar Conversion (� to $) is Based on Rates in
Effect Tue. Apr. 13 |
|
Domain |
Sold For
|
Where
Sold |
1. |
Tampa.info |
$10,000 |
Pvt
Transaction |
2. |
CityGuide.info |
�4,000 = $4,773 |
Sedo |
3. |
Houston.info
|
$4,000 |
Pvt
Transaction |
4. |
Ferienimmobilien.info
(German for "holiday real estate") |
�1,100 =
$1,312 |
Sedo |
5. |
Cashback.us |
$600 |
Sedo |
.US fans will be happy to see their favorite
extension on the board - though .biz might dispute the
results! Here is what happened. Cashback.us went for $600
at Sedo while Sumo.biz sold at the same venue for an almost
identical �500. In fact on the day the domain was sold, those
500 Euros converted to $603, a hair above the .US domain.
However, for uniformity, we do all currency conversions on the day our
weekly column is published. Today (April 13) those 500 Euros had
fallen to $597, allowing Cashback.us to nudge ahead of the .biz
domain.
Sedo won't really care either way since they sold both
domains that have a claim on the #5 slot! They also sold Puberty.us
for $225. Meanwhile at Afternic, an auction for Machinist.us
ended at $425 and the transaction is now in escrow. So, we are
starting to hear a little noise from the American country code though
it is still a long way from the roar coming from .info.
We believe that over time, good keywords and terms in
.info, .biz and .us will all find interested buyers, but with .info's
fast break out of the gate, .biz and .us may have to wait for their
turn in the spotlight. The question is how long that wait will be.
With .info over 1 million registrations now and an average of
5,000 net new regs being added every week so far in 2004, it may not
be long before buyers (especially small business buyers) will have to
turn to .biz and .us in search of available and affordable keywords
and terms.
With three big new extension sales this week our
Year-To-Date New TLD chart expands form 8 to 11 entries, with
$4,000 now the price of admission for this list. Tampa.info,
Houston.info and CityGuide.info all join the circle of honor:
Domain
Name Journal's Year-To-Date New TLD "Elite 11"
Highest Reported 2004 .info, .biz & .us Domain Sales through
April 11
Euro to Dollar Conversion (� to $)
Based on Rates in Effect When Sales Were Originally Reported
by DNJ |
|
Domain |
Sold For
|
Where
Sold |
1. |
NewYork.info |
�22,000 = $28,086 |
Sedo |
2. |
HMS.info |
�9,280
= $10,492 |
Sedo |
3. |
Tampa.info |
$10,000 |
Pvt
Transaction |
3.
|
Moscow.info |
$10,000 |
Sedo |
5. |
RioDeJaneiro.info |
$9,000 |
Pvt
Transaction |
6. |
BDSM.info |
�5,500
= $6,947 |
Sedo |
7. |
Reifen.biz
"tires" in German |
�5,500
= $6,894 |
Sedo |
8. |
Vancouver.info |
�5,000
= $6,378 |
Sedo |
9. |
Vacations.info |
$5,500 |
Pvt
Transaction |
10. |
CityGuide.info |
�4,000 =
$4,773 |
Sedo |
11. |
Houston.info |
$4,000 |
Pvt
Transaction |
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to [email protected].
People like Richard
Meyer of the American Marketing Corporation provide invaluable help by sending us data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday publication to give
you the freshest sales report in the industry.
We will close with this standard caution. These are not average selling
prices - these are top selling domains. One of the
biggest impediments to making sales is pricing domains at
unrealistic levels. For most of us, pricing domains at the levels
achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will
use the information presented here as a measuring stick that will
help you price your domains at levels that will put more money in
your pocket more often!
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.
|