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Spring Break for the Domain Business? Sales Slow But Chris Keeps His Chena Up To Top Our New Chart!   

by Ron Jackson   
 Archived April 6, 2004

This past week was spring break
for many schools and colleges around the U.S. Looks like domain buyers decided it was a good time to take a bit of a breather too! There were no sales that were strong enough to crack our Year-To-Date leader board but we did have a pair of five-figure deals reported. Those head our new weekly Top Ten, followed by eight domains in a tight pack ranging from $5,400-$6,950.

The unquestioned leader was at $20,000. A regular to these pages, South American investor Chris Chena, laid out the 20K to persuade a reluctant seller to part with his surname. Chena told us he needed the domain for a new U.S. based ebusiness company he is starting called Chena Ventures Ltd. Chena also has two other major deals in escrow that you can read about in our Pipeline section later in this report. took the next three positions on the big board with leading the way at an even $10,000. It was followed by a pair of .de (German country code) domains that tied for third at $6,947 each. Those were and (one of the most popular of the Canary Islands). This week's chart features three .de's and a .ch (country code for Switzerland) with Big Daddy .com taking the other six slots. Here are all of the top reported sales for the week ending Sunday, March 28: 

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Mar.22, 2004 - Sun. Mar. 28, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Mar. 30


Sold For

Where Sold
1. $20,000 Pvt Transaction
2. $10,000 Sedo
3. €5,700 = $6,947 Sedo
(One of the most popular Canary Islands)
€5,700 = $6,947 Sedo
5. $6,650 Moniker / DomainSystems
6.  $6,500 Pvt Transaction
7. $6,055 Moniker / DomainSystems
8. Fremdwö
("Foreign words" in German)
  €4,800 = $5,850 Sedo
9.  $5,500 Pool
("Driver's License" in German)
€4,500 = $5,484 Sedo

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. claimed positions #5 and #7 with at $6,650 and at $6,055. CEO Monte Cahn told us his venue also had a $15,400 sale but the parties involved requested that the domain name not be revealed. He was able to report a couple that just missed making the Top Ten, at $5,440 and at $4,650

Seller Adam Maysonet slipped into the #6 slot by wrapping up a $6,500 direct sale of to Rounding out the Top Ten, a $5,500 was caught swimming in a Pool auction. That tasty treat was sandwiched between two more slices of Sedo bread, Fremdwö at $5,850 and at $5,484. gives the Swiss country code a rare appearance on our chart.

Sedo has several other winners this past week. splashed down with $5,000 on board. That was followed by another run of high dollar .de's: ("ink center") at €4,060 ($4,948), Gä ("guestbook) at €4,060 ($4,948) and ("currencies") at €4,060 ($4,948). Sedo also attracted $3,995 for lounged at Pool after collecting $5,310. The auction venue also got $4,100 for, $3,600 for and $3,556 for In shallower water, and each went for $1,250. It looks like big sales will be back in vogue next week and Pool will play a big role in those as you will see in the Pipeline below.

At, was the week's best seller at $2,500, followed closely by at $2,000. also fetched $1,900 and went for $1,380.

In the Pipeline: It looks like high ticket items will be back in style next week if some deals  currently in the works are completed. As we write this on March 30, just a few hours ago an auction for ended at Pool with a high bid of $51,000! As there is no apparent traffic for that domain (zero in Overture with the extension and without) we won't hold our breath waiting for that one to be paid for. We will keep an eye on the WhoIs record though and will let you know if the bidder ponies up the dough to get it transferred from the auction venue. In another stunner at Pool, one day into the three days of bidding for (as of March 30) the price had already shot to $26,000. We'll let you know where that lands next week. The buyer of this week's #1 domain, Chris Chena, has two more five-figure purchases in the works. ("photos" in many European languages) is in escrow at €30,000 ($36,536) and is going through the same process after the seller agreed to let it go for $20,000.

It takes $25,000 just to make our Year-To-Date leader board, so there were no new members in the 21 Club this week. Here are all of the biggest reported sales so far in 2004:

Domain Name Journal's Year-To-Date "21 Club"
Highest Reported 2004 Domain Sales through Sun. Mar. 28  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1. $700,000*
(+ $400,000)
Pvt Transaction
2. $325,000 GreatDomains
3. $150,000 GreatDomains
"Sex contacts" in German
 €110,000 = $141,175 Sedo
5.  $101,000 Moniker / DomainSystems
"Cruises" in German
€70,000 = $88,853 Sedo
"Boxing" in German
€56,500 = $72,509 Sedo
8. $60,000 Moniker / DomainSystems
9.  €40,000 = $51,333 Sedo
"Bosom" in German
 €40,000 = $51,333 Sedo
11. $38,700 Moniker / DomainSystems
12. €30,500 = $38,230 Sedo

"Nude or Naked" in German
€30,000 = $38,081 Sedo
14. $35,000 MarketEvolver
15. $31,950 Moniker / DomainSystems
16. $30,010 Namewinner
17. €22,000 = $28,086 Sedo

18. $27,981 Moniker / DomainSystems
19.   $27,600 Pool

20. $27,000 Afternic
21. $25,000 Moniker / DomainSystems
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's. (Feb. 10, 2004) Low $XXX,XXX Sedo
Bü (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo

New TLD Section

With prices softer in the old extensions, it is no surprise that the same holds true on the new extension side of the ledger. In fact last week's leader, (at $10,492) went for more than all five of this week's New TLD leaders combined. It is interesting that the HMS acronym appears again this week, but this time in the .biz flavor. There is quite a price differential, with the .biz going for over $10,000 less at a Pool auction that closed at $215. Odds are pretty good the buyer was a speculator betting the .info buyer might take a shine to the .biz as well. That may or may not happen, but at $215 we don't see how they can lose in the long run with that acronym. at #5, prevented .info from making another clean sweep of our new extension list.  With leading the way, here are the Top Five reported sales for the week ending Sunday, March 28:

Domain Name Journal's New TLD Top Five 
  Reported .info, .biz & .us Domain Sales  Mar. 22, 2004 - Mar. 28, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Mar. 30


Sold For

Where Sold
1. €500 = $609 Sedo
("Foreign languages" in German)
  320 = $401 Sedo
3.  $300 Pvt Transaction
("Bike tour" in German)
  200 = $244 Sedo
5. $215 Pool

As was the case with our main listings, there were no new extension sales this week that were strong enough to challenge for a spot on our Year-To-Date leader's list. With the first quarter of 2004 now out of the way, here are the best reported sales from the New TLD's: 

Domain Name Journal's Year-To-Date New TLD Elite 8 
Highest Reported 2004 .info, .biz & .us Domain Sales through Mar. 28 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1.   €22,000 = $28,086 Sedo
2. €9,280 = $10,492 Sedo

3. $10,000 Sedo
4. $9,000 Pvt Transaction
5. €5,500 = $6,947 Sedo
"tires" in German
 €5,500 = $6,894 Sedo
7. €5,000 = $6,378 Sedo
8. $5,500 Pvt Transaction

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to People like Richard Meyer provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.



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Domain Name Journal
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