As a mainstream business publication, we do not feel Domain Name
Journal is the right venue for the potentially objectionable
language that is inherent in many adult domain names. Just as the
movie industry has separate publications for mainstream cinema and
adult fare, we think this segment of the business should be
In fact Afternic does not print the names of the adult names that
have been sold on their site either (instead using the generic term
"Adult Listing") which we think is a wise decision for
their mainstream venue as well. They did give us the name of this
domain and we will present it partially censored as F****d.com.
It is easy enough to fill in the blanks but that is a one-time
solution that we do not want to make part of our permanent format,
especially since both complete names and sales figures
are needed to paint meaningful pictures in the sales market.
Since we did not clarify our policy before now, the domain will
be included in our rankings in the form above but we will not be
collecting data from that category in the future. We also have a
domain in the #9 position on our Top Ten chart that was
likely purchased for use in the adult segment but, in our estimation
at least, the term is not as problematical as a hardcore term like
the #1 domain. It's an editorial judgment, but we do not feel the #9
domain is objectionable enough to warrant exclusion from our
coverage. This is a sensitive topic for many people and as always,
we welcome any input you wish to send us on the subject.
Before we move on to this week's full chart, we want to make
mention of an interesting auction at Pool.com which will
likely produce next week's #1 domain sale - eDeals.com. The
auction ended with a winning bid of $61,005 (and the buyer
had placed a $75,000 proxy bid). We make every effort to report only
sales that have been completed however, and transfer of this domain
has not yet taken place (the policy is in place because many
transaction fail to materialize due to failure of the buyer to
follow through with payment).
We think this one warrants especially close observation because
the price took a massive jump in the final minutes when a bidder
accidentally typed in $60,005 when he meant to bid $6,005!
The bidder has stated publicly that he was horrified at his
mistake, then astounded and relieved when someone else came in and
topped his accidental bid! It appears from Pool's records that two
people actually went above the typo bid, so we have to assume the
high bidder is ready to make good on the purchase. Stay tuned for
Now let's get to the business at hand! Several venues reported
somewhat slower sales last week due to the long Thanksgiving
holiday, but we think the Top Ten chart still shows some respectable
sales and there is a great deal of variety this week with five
different extensions on the chart. You'll find .com, .net, .org.,
.info and .co.uk! Perhaps even more notable is the one
that is missing, .de, the German country code that almost
always has one or more places in the Top Ten.
A 3-number domain, 877.com, is right behind that
chart-topping adult domain with a $13,502 bid that might
surprise people outside the United States. However those in the U.S.
will recognize those numbers as one of America's toll-free
telephone prefixes which obviously gave the domain
considerable extra value. We got our first report of a five-figure .co.uk
sale this week with Keno.co.uk going for $12,450.
A .org and a .info also attracted healthy prices that
cracked the $5,000 barrier.
As always, keep in mind that these are the highest value sales
that have been reported in the past week. This column is
meant to be an educational tool, not a complete list
documenting ALL high value domain sales. Such a list is
impossible to produce because many sales are kept private at the
insistence of buyers, sellers or both. With that disclaimer out
of the way, the envelope please!
Name Journal's Top Ten
Sales - Mon. Nov. 24 through Sun. Nov. 30, 2003
Euro to Dollar Conversion (€ to $) is Based on Rates in
Effect Tue. Dec. 2
EMule.org was one of two solid sales transacted at DNForum.com
last week. Veteran South American domainer Christian Chena
paid a pretty penny to persuade the German seller (fellow forum
member Markus Schnermann) to let it go. EMule is a downloadable
software program that is wildly popular in some parts of the world.
A Swedish teenager who is getting an early start in the domain
business (don't we wish we had all done that!), Peter Stefansson
made the other important sale at DNF, moving stock-broker.com
for $2,500 in a deal with buyer Brett Marks.
Sedo just missed taking a third spot on the Top Ten with SchiffsFonds.com
("Marine funds" in German) selling for $3,141
(€2,600). As always, Sedo also enjoyed several good .de sales,
including Teleprofe. de ("telephone professional) for €1,650
($1,994) and a pair that went for €1,500 each ($1,812)
- Nusch.de and Bodo.de. Sedo also collected $1,850
for a 2-character .co.uk, C3.co.uk.
Sedo had a couple of other country code sales that are worth
noting because we haven't seen those extensions reported here
before. Musicals.jp (Japanese ccTLD) went for €1,001
($1,210) and Creaton.ru (Russian ccTLD) went for €900
($1,088). They also had one other .co.uk in the same price
range, 4Sight.co.uk for $1,200.
And last but not least (before we move on to the new
extensions), a couple of $2,000+ sales from Pool: Quality.net
at $2,899 and ShoppingCentral.com which went for
Our New TLD Chart (which tracks .info, .biz and .us)
finds .info leading the way again, this time with a
semi-adult domain. Probably not surprising that Tits.info
would fetch $5,000 (after all, everyone has a pair of
these, though there seems to be interest only in those sported by
one gender. We'll leave it to you to guess which one!)
Germany remains the hot spot for .info domains, with
Deutsche terms taking the 2nd and 3rd spots. A very good
three-letter domain, ALT.info is next, then we have a vacancy
in the fifth spot as only those four sales were reported to us this
Name Journal's New TLD Top Five
Reported .info, .biz & .us Domain Sales Nov.
24 - Nov. 30, 2003
Euro to Dollar Conversion (€ to $) is Based on Rates in
Effect Tue. Dec. 2
("Offer" in German)
("Canaries" in German)
If HiltonHeadIsland.info had cleared Escrow at Afternic is
would have plugged that hole in the chart. The domain drew a $600
bid at Afternic and will likely chart officially next week when the
transaction should be finalized.
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday publication to give
you the freshest sales report in the industry.
We will close with this standard caution. These are not average selling
prices - these are top selling domains. One of the
biggest impediments to making sales is pricing domains at
unrealistic levels. For most of us, pricing domains at the levels
achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will
use the information presented here as a measuring stick that will
help you price your domains at levels that will put more money in
your pocket more often!
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.