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Evidence
of a domain boom is everywhere. Owners report more
offers for their domains and increasingly higher sales
prices, venture capital companies have moved into the space
and are buying up entire portfolios, pay per click ad rates
are strong and registration levels continue to hit
all-time highs. One subset of the registration market just
hit a new high water mark on April 22, 2005. The total
number of Global TLD domain registrations (gTLDs)
have passed the 50 million mark for the first time,
according to statistics compiled by WhoIs.sc.
The gTLDs are the five extensions meant for international
use; .com, .net, .org, .info and
.biz.
The
50,141,759
gTLD registrations reported April 22 represents a
whopping 34% jump from the 37,391,570 reported
in mid April of last year by Zooknic.com
(another firm that tracks domain trends). Companies and
individuals have been pouring online at a phenomenal rate as
they realize a web address is just as essential as a
business card in today's web-powered world.
As
fast as the gTLDs are growing, individual country code
domains (ccTLDs), like .de (Germany), .co.uk
(United Kingdom) and .us (United States)
are rising even faster. Last fall a ZDNet.com
report quoted Verisign statistics that showed ccTLD's
now represented 39% of all domain registrations. On
April 22 the .de registry, Denic.de
reported over 8.6 million .de registrations, the most of any
country and second worldwide only to .com. Total
registrations including both gTLDs and ccTLD's shot past 65
million by the start of 2005.
.Com remains the runaway
registration leader and despite losing a bit of market share
to the new gTLDs (.info and .biz), registration numbers for
the reigning king still jumped 31% in the past year. As you
can see in the table below, all five extensions enjoyed very
healthy increases from where they stood in April 2004: |
TLD |
Registrations as of April 22, 2005 |
Pct.
Increase
From 1 Yr Ago |
.COM |
36,324,998 |
31% |
.NET |
5,677,484
|
24% |
.ORG |
3,522,493 |
22% |
.INFO |
3,477,860
|
203% |
.BIZ |
1,138,924 |
18% |
TOTAL |
50,141,759 |
34% |
Source: www.Whois.sc |
.Info�s 203% increase obviously stands out in the
statistics above, however that extension's gains were skewed
tremendously by the registry giving away over 2 million
free registrations in a promotional move to boost .info
recognition (some registrars passed the free domains on to
their customers while others charged a nominal fee). Even
so, if you subtract those two million registrations from the
current 50 million total, overall gTLD registrations still
would have jumped nearly 30% in the past year. That rate of
increase would be 10 points higher than the 20%
jump recorded between April 2003 and April 2004. This is
solid evidence of an online flood that is growing in
strength as new users flock to the web.
In the
table below you can see the percentage change in total
registrations as well as individual extensions year over
year since Jan. 1, 2000.
|
Percentage Increases in Registrations
From Previous Years |
DATE |
.COM |
.NET |
.ORG |
.INFO |
.BIZ |
TOTAL |
4/22/05 |
31% |
24% |
22% |
203% |
18% |
34% |
4/14/04 |
22% |
20% |
15% |
7% |
7% |
20% |
4/15/03 |
6% |
3% |
6% |
36% |
44% |
7% |
4/14/2002 |
-4% |
-14% |
-13% |
0 |
0 |
-1% |
4/18/2001 |
179% |
253% |
251% |
0 |
0 |
194% |
1/1/2000 |
134% |
366% |
124% |
0 |
0 |
148% |
The huge percentage increases you see in total registrations
in 2000 and 2001 occurred during the first domain registration
boom that ended with the bursting of a speculative ecommerce
bubble. Only 4 million gTLD domains had been registered in Jan. 1999. One year later the number had soared to more
than 10 million and by the spring of 2001 an enormous wave
of registrations had pushed the figure to more than 29
million. But then things went south, with the number of
active registrations actually falling briefly from 2001 to
2002 before resuming an upward ascent that has continued to
gain momentum for the past 3 years. The table below shows
the registration numbers for each of the gTLDs since Jan, 1,
1999 (.info and .biz were not introduced until the fall of
2001):
|
Number of Registrations |
Date |
.COM |
.NET |
.ORG |
.INFO |
.BIZ |
TOTAL |
4/22/05 |
36,324,998 |
5,677,484 |
3,522,493 |
3,477,860 |
1,138,924 |
50,141,759 |
4/14/04 |
27,796,613 |
4,580,960 |
2,898,591 |
1,149,293 |
966,113 |
37,391,570 |
4/15/03 |
22,832,760 |
3,807,467 |
2,523,473 |
1,078,555 |
900,758 |
31,143,013 |
4/14/2002 |
21,581,810 |
3,710,409 |
2,372,801 |
791,551 |
624,743 |
29,081,314 |
4/18/2001 |
22,374,229 |
4,293,519 |
2,734,719 |
0 |
0 |
29,402,467 |
1/1/2000 |
8,006,100 |
1,216,750 |
779,950 |
0 |
0 |
10,002,800 |
1/1/1999 |
3,425,625 |
261,375 |
347,550 |
0 |
0 |
4,034,550 |
Source:
Zooknic.com
(number
of existing domains + new registrations - expired domains) |
When .info and .biz arrived on the scene their older
siblings, .com, .net and .org each gave up a small piece of their market
share to the newcomers. On New Year�s Day 2000, with only
three options available to domain registrants, .com had
80% of all registrations. Today with two more global
options, the .com share has dropped to it�s lowest share
of the gTLD market to date � 72.4%, a loss of 7.6%. .Net
has slipped by just over 1% and .org by just under 1%.
The higher percentage
decline for .com is understandable. With 6 times more
registrations than .net and over 10 times more than .org,
.com has considerably more excess weight to shed. In
addition, with almost every good word or term already taken
in .com, buyers either have to pony up a higher price or
look to the other extensions to get the word/term they
want. Also, .com would have given up less share if
.info had not made such a large gain by giving away
registrations. The table below shows the year over year
market shares for each gTLD.
|
Market Share of Global TLD's for Each
Extension |
Date |
.COM |
.NET |
.ORG |
.INFO |
.BIZ |
TOTAL |
4/22/05 |
72.4% |
11.3% |
7.0% |
7.0% |
2.3% |
100% |
4/14/04 |
74.3% |
12.3% |
7.8% |
3.1% |
2.6% |
100% |
4/15/03 |
73.3% |
12.2% |
8.1% |
3.5% |
2.9% |
100% |
4/14/2002 |
74.2% |
12.8% |
8.2% |
2.7% |
2.1% |
100% |
4/18/2001 |
76.1% |
14.6% |
9.3% |
0 |
0 |
100% |
1/1/2000 |
80.0% |
12.2% |
7.8% |
0 |
0 |
100% |
1/1/1999 |
84.9% |
6.5% |
8.6% |
0 |
0 |
100% |
No matter how you slice and dice the data, there is no
denying that the domain market is in the midst of a powerful
boom. Though no one can tell what the future holds, the
chart below shows that if this year's 30% growth rate
continues, the number of gTLD registrations would double to
100 million in less than 3 years. Here is a peak at what
the future might hold depending on how quickly new users
realize a web presence is an indispensable asset in modern
society:
|
5-Year
Projection of gTLD Registration Totals At Selected Annual
Growth Rates |
Date |
30% Growth |
25% Growth |
20% Growth |
15% Growth |
4/22/05 |
50,000,000
|
50,000,000
|
50,000,000
|
50,000,000
|
4/22/06 |
65,000,000
|
62,500,000
|
60,000,000
|
57,500,000
|
4/22/07 |
84,500,000
|
78,125,000
|
72,000,000
|
66,125,000
|
4/22/08 |
109,850,000
|
97,656,250
|
86,400,000
|
76,043,750
|
4/22/09 |
142,805,000
|
122,070,313
|
103,680,000
|
87,450,313
|
4/22/10 |
185,646,500 |
152,587,891 |
124,416,000 |
100,567,859 |
|
185,646,500
|
152,587,891
|
124,416,000
|
100,567,859
|
Editor's Note:
Ron Jackson is Editor/Publisher of DNJournal.com.
Richard Meyer of American Marketing/DotCom Group is a veteran domainer who did most of the research for this
article. |
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