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September 20, 2016


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Website.com Changes Hands for 750K at Sedo in Year's Largest Reported Sale

by Ron Jackson
  

The day after our weekly sales report was filed last Tuesday night, Sedo.com announced the blockbuster sale of Website.com for $750,000, the highest reported sale so far in 2005. Though it wasn't announced at the time of sale, the new registrant is Hub Services Ltd., a company that operates the web hosting firm, Doteasy.com. At the moment, Website.com is being used as a redirect to Doteasy, but considering what a great domain this is, we would expect the buyer to eventually announce new plans for the domain.


The Website.com news has been bouncing around for a few days now, so that item might be a bit anticlimactic for some of you domain news buffs, but have no fear - we have many more interesting tidbits for you, including still another six-figure sale that ranks number 2 on our new Top Ten list. That involves the $100,000 purchase of Lunch.com by InnovationHQ.com in a private transaction. That was one of two six-figure blasts InnovationHQ fired from their double-barreled domain shotgun this week. You'll find details on the other one are in our Rewind section a bit further down as it involves an Ebay auction that ended in February that has just now been verified.

SnapNames.com was in major butt-kicking mode this week, sweeping positions 3 through 5 on the Big Board and taking half of the chart entries overall. They rode Skateboard.net to #3 at $29,250 and TranslationServices.com was close behind at $25,500. Skateboard.net was one of only two non .coms on the new list, with the other being #6 Dachausbau.de ("roof finishing" in German) which sold for 10,000  ($12,017) at Sedo.

Eight of this week's big winners cracked the five-figure mark. DotcomAgency.com posted one of those with #7 RaisingStandards.com going for 5,875 ($10,207). Another, #8 PrincessPoker.com,  changed hands at Ira Zoot's DigitalEstates.com for an even $10,000. Zoot, who hails from Chicago, is a pretty fair poker player himself, so I wouldn't have wanted to be the one sitting across the table from him negotiating that deal.  

There may have been another major five-figure sale this week, but neither the buyer nor seller has verified the $75,000 winning bid placed in an Ebay auction for Amman.com. The price looks reasonable considering Amman, a city of 2 million, is the capital of Jordan and a key metropolis in the Middle East. In addition, the high bidder has a 100% feedback rating, so we would guess this one is the real deal. While Amman.com will have to remain in uncharted waters for now, there are several others on our new leader board for the week ending July 24 that are ready to take a bow now:

Domain Name Journal's Top 10 
Reported Domain Sales - Mon. July 18, 2005 - Sun. July 24, 2005
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. July 26

  Domain

Sold For

Where Sold
1. Website.com $750,000 Sedo
2. Lunch.com $100,000 Pvt Sale
3. Skateboard.net $29,250 SnapNames
4. TranslationServices.com $25,500 SnapNames
5. eCommercials.com  $12,138 SnapNames
6. Dachausbau.de
("roof finishing" in German)
10,000 = $12,017 Sedo
7. RaisingStandards.com 5,875 = $10,207 Dotcom Agency
8. PrincessPoker.com $10,000 Digital Estates
9. TWM.com $8,864 SnapNames
10. DrillBit.com $7,545 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

SnapNames.com rounded out their trio of five-figure sales with #5  eCommercials.com at $12,138. They then anchored the chart with a nice 3-letter .com, #9 TWM.com ($8,864) and #10 DrillBit.com ($7,545). As usual, the domains SnapNames placed on the chart were just the headliners on a long list of notable sales. 

Their other big hitters included TheCruiseLine.com at $6,200, VehicleInspection.com at $5,850 and NYProperty.com at $5,600. EasternStar.com lit up another $5,288, PartySongs.com belted out $5,101 and Mobilcom.com commanded $5,100. VetCare.com dispensed $4,490, PersonalInfo.com added $4,110 and PersonalizedMugs.com left a $4,001 print. Not far behind were Puffies.com ($3,888), IslandsOnline.com ($3,800) and TopFinance.com ($3,548).

Also at SnapNames, PowerTabs.com lifted $3,500, PressKit.com attracted $3,488 and ItchyEyes.com scratched out $3,433. OldToys.com fetched $3,400, $3,234 blossomed from LittleFlower.com and SpyCamera.net snapped $3,108. HealthAdministration.com managed $3,033, LaetitiaCasta.com (a well-known super model) and Dixie.net brought $3,000 each and CulturedPearl.com cultivated $2,938

SonicBox.com ($2,900), SkinToons.com and MarketingMatrix.com ($2,600 each) and Vsex.com ($2,501) helped round out the SnapNames roster. Support also came from BostonJob.com ($2,488), Vunus.com ($2,350) and ScrapbookPhoto.com ($2,188). LandscapingLights.com ($2,121) and BungalowHousePlan.com ($2,100) closed the curtain on the 2K+ sales there.

Sedo could have just taken their three-quarters of a million for Website.com and gone home, but of course they didn't. They poured more black ink onto the ledger with GreenCard.net ($7,250), RentalCars.net (5,500 = $6,609) and Bricks.co.uk (3,500 = $6,084). MegaCable.org hooked them up with another $5,000 and two more strong .nets, Currency.net ($4,500) and RentalCar.net (3,500 = $4,205) kept the party going. .Org weighed in again with TSX.org going for 2,000 ($3,476) and Holzhauer.com kicked in $3,888.

Sedo is always known for strong country code sales. Some of their other winners in that category were VGO.de (4,100 = $4,927), Tanken.de (3,000 = $3,604) and DigitalPayments.co.uk (2,000 = $3,476). They even cashed Ticket.nu for 1,000 ($1,201), marking one of the few sales we've ever seen from the Niue country code extension.

At Pool.com, a buyer took a $5,055 shine to RhinestoneShoes.com and PetAdoptions.com found a new home for $5,050. Flirty.com attracted $4,200, BangleBracelets.com brought $4,138 and HighSchoolProms.com cost $4,113. FreeMP3Ringtone.com ($4,099), HispanicWedding.com ($3,288) and Biosys.com ($3,200) helped fatten up the deposit bag. The "longest domain of the week" winner was CommercialRealEstateProperties.com at $2,699. LasVegasReceptions.com welcomed $2,650, DownloadMP3Ringtones.com drew $2,400 and DolphinWatching.com sited $2,155. Other notables included MenOnMen.com ($2,070), IncomeTaxEvasion.com ($1,838) and BattlingDepression.com ($1,605)

Back at DotcomAgency.com, CerealBowls.com crunched $4,500 and TelescopeReviews.com spotted $4,000 while TurkeyFriers.com and RoomAirPurifier.com collected $3,600 each. In an interesting illustration of how domain valuation has been rising, Dotcom Agency owner Ian Andrew told us that the domains they've sold over the past three months averaged 134 times the annual revenue those domains had been producing! Everyone thought Marchex set the benchmark when they paid about 8.5 times annual earnings for the Ultimate Search portfolio last year, but I'm sure domain owners would rather use Andrew's yardstick!

Afternic.com took $4,200 for Bruc.com and added $3,888 for iCache.com. They also stored $2,888 from DigitalMemory.com and made $2,500 from ManuelTorres.com

Rewind: At the end of February, an auction for WhatIsMyIP.com ended at a stunning $386,100 at Ebay. Since the high bidder and seller both opted for privacy protection, we were never able to verify whether or not the sale price was legitimate, so the domain was never charted (though we did report the auction results in our March 8 column). We have new information now. InnovationHQ.com, a well-known player in domain acquisitions (and the buyer of Lunch.com for $100,000 this week) has confirmed  that they did indeed pay that amount for the high traffic domain which currently scores 6,315 with the extension in Overture. That makes WhatIsMyIP.com the fourth highest sale reported so far this year, and it now takes a place on our Year to Date chart below. 

****

With the Website.com and Lunch.com sales, plus the coming out of WhatIsMyIP.com, our Year-To-Date Top Sellers Chart gets three new members this week and they are all six-figure heavyweights. The minimum entry level to make this list is now $35,000. Here are the sales leaders so far in 2005: 

Domain Name Journal's Year-To-Date Top Sales 
Highest Reported 2005 Domain Sales through Sun. July 24  
Euro to Dollar Conversion ( to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ
(Domains entering the chart this week are highlighted in green)

  Domain

Sold For

Where Sold Date*
1. Website.com $750,000 Sedo 7/26/05
2. Local.com $700,000 Pvt Sale 3/8/05
3. Chat.de  360,000 = $470,848 Sedo 1/18/05
4. WhatIsMyIP.com $386,100 Ebay 7/26/05**
5. Uruguay.com $175,000 Sedo 7/12/05
6. Porker.com $155,000 Sedo 5/31/05
7.
tie
Paraguay.com $150,000 Pvt Sale 6/21/05
7.
tie
CheapGas.com $150,000 Pvt Sale 6/21/05
7.
tie
GED.com $150,000 Sedo 1/18/05
7.
tie
GospelMusic.com $150,000 GreatDomains 3/22/05
11. Voyuer.com $112,100 SnapNames 2/1/05
12. PartnerCash.com $110,000 Sedo 7/19/05
13. Innovations.com $108,000 Pool 5/24/05
14. Lunch.com $100,000 Pvt Sale 7/26/05
15. OLT.com $93,000 Sedo 5/3/05
16. NetPoker.com $80,000 Pvt Sale 6/7/05
17.
tie
GLU.com $75,000 Sedo 5/31/05
17.
tie
PetSupplies.com $75,000 Afternic 4/5/05
19. Empleo.com
("jobs" in Spanish)
$70,000 Pvt Sale 6/21/05
20.
tie
Downlaod.com $68,000 Pvt Sale 3/1/05
20.
tie
Donwload.com $68,000 Pvt Sale 3/1/05
20.
tie
Dawnload.com $68,000 Pvt Sale 3/1/05
23. Lottery.org $66,667 Sedo 3/22/05
24. Fights.com $62,000 Pvt Sale 7/12/05
25. FreeCellPhone.com 50,000 = $61,419 Sedo 6/7/05
26. GolfResorts.com $60,800 Moniker /
DomainSystems
6/14/05
27.  Trees.com  $58,000 GreatDomains 1/4/05
28. CashFlow.com $56,500 Sedo 4/19/05
29.
tie
Quilting.com $55,000 Pvt Sale 5/31/05
29.
tie
HotDate.com $55,000 Sedo 4/19/05
29.
tie
Free-Games.to $55,000 Sedo 3/1/05
32. CervicalCancer.com $50,750 Moniker/
DomainSystems
2/1/05
33. DrumSets.com $50,000 Sedo 6/21/05
34.
tie
Designs.com $50,000 Pvt Sale 4/26/05
34.
tie
MusicShop.com $50,000 GreatDomains 2/22/05
34.
tie
Neighbors.com $50,000 Sedo 2/15/05
34.
tie
Therapy.com $50,000 Sedo 2/15/05
38. League.com $48,000 GreatDomains 3/8/05
39. MyShopping.com $47,000 Pool 5/3/05
40. TiltPoker.com $46,000 Pool 3/29/05
41. Cow.com $45,400 Ebay 4/12/05
42. Tractor.com $45,000 Pvt Sale 7/12/05
43. Universidad.com
("university" in Spanish)
$45,000 Pvt Sale 6/21/05
44. ScienceFairProjects.com 33,500 = $44,614 Sedo 3/15/05
45. Dreams.co.uk 25,000 = $43,504 Sedo 7/19/05
46.
tie
Marble.com $43,000 Afternic 3/8/05
46.
tie
EOL.com $43,000 Sedo 5/17/05
48. AutoLine.com $42,250 SnapNames 5/10/05
49.
tie
Tunisia.com $40,000 Sedo 6/28/05
49.
tie
Ventas.com
("sales" in Spanish)
$40,000 Pvt Sale 6/21/05
49.
tie
Telefonos.com
("phones" in Spanish)
$40,000 Pvt Sale 6/21/05
49.
tie
BBGuns.com $40,000 GreatDomains 3/15/05
49.
tie
Moma.com $40,000 Sedo 2/22/05
54.  LogoOnline.com 30,000 = $39,817 Sedo 1/4/05
55. Pasion.com
("passion" in Spanish)
30,000 = $39,552 Sedo 3/1/05
56.  Almousa.net 30,000 = $39,324 Sedo 1/11/05
57. Stempel.de
("rubber stamp" in German)
28,000 = $37,103 Sedo 2/22/05
58. Patenschaft.de
("godparenthood" in German)
26,680 = $35,624 Sedo 3/8/05
59.
tie
Distributor.com $35,000 Afternic 7/5/05
59.
tie
Chords.com $35,000 DomainState 6/14/05
59.
tie
TextMessage.com $35,000 Sedo 6/7/05

*Date column (month/day/year) shows date the sale was published in DNJournal

Expanded Charts
2004 - Every sale of $10,000 or more
2005 (First 2 Quarters) - Every sale of $10,000 or more


New TLD Section

Last week, .info snapped .biz' 6-week streak in the #1 position on our New TLD chart. This week .US takes a turn in the spotlight. Twisters.us heads our new extension list after being sold by Omni Marketing Group for $2,625 in a private sale. 

After being unseated from the throne last week, .biz comes back with a powerful performance this week, taking four of the remaining seven positions on our new chart. #2 Coupon.biz leads the .biz assault after changing hands for 1,667 ($2,003) at Sedo. .Info isn't about to go away quietly either, taking positions 3 and 4 with Cook.info at $1,500 and Psychotherapy.info at $1,200. Dale Porter of the TheNameStore.com bought Cook.info in a private transaction while Pyschotherapy changed hands at Sedo.

Still another four-figure sale at Sedo landed Archery.biz in the #5 position. That nice one-word domain went for an even $1,000. Here's a look at the complete new extension leader board for the week ending July 24: 

Domain Name Journal's New TLD Great 8 
  Reported .info, .biz & .us Domain Sales  July 18, 2005 - July 24, 2005
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. July 26

  Domain

Sold For

Where Sold
1. Twisters.us $2,625 Pvt Sale
2. Coupon.biz 1,667 = $2,003 Sedo
3. Cook.info $1,500 Pvt Sale
4. Psychotherapy.info $1,200 Sedo
5. Archery.biz $1,000 Sedo
6. Central.biz 750 = $901 Sedo
7.  Nosh.info $800 Pvt Sale
8.  DPM.biz 450 = $782 Sedo

A pair of .biz domains sold at Sedo took two of the last three positions on our new list. #6 Central.biz booked 750 ($901) and #8 DPM.biz went for 450 ($782). Nosh.info was sandwiched in between those two after being sold by Howard Hoffman of PPCIncome.com for $800 in a private transaction. In another .info sale, John DeMayo picked up LeadGeneration.info for $650 at Sedo.

It currently cost $2,400 to make our New TLD Year-To-Date chart so only Twisters.us was able to crack the Top Sellers list this week. .US has only 10 of the top 49 sales, but the American country codes holds 3 of the 5 biggest ones. .Biz, which has enjoyed a bit of a breakout this year, has 11 chart entries but .info remains the runaway leader with 28. Here are the highest reported New TLD sales through July 24:

Domain Name Journal's Year-To-Date New TLD Top 50
Highest Reported 2005 .info, .biz & .us Domain Sales through July 24 
Euro to Dollar Conversion ( to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ
(Domains entering the chart this week are highlighted in green)

  Domain

Sold For

Where Sold Date*
1. VOIP.us $25,000 AllNetServices 5/24/05
2. Best.info 12,000 = $20,880 Sedo 7/19/05
3. Industry.us $17,000 Pvt Sale 3/15/05
4. Musical.info 10,440 = $13,936 Sedo 3/8/05
5. CellPhones.us    $12,250 Moniker/
DomainsSystems
1/4/05
6. Auto.biz 6,000 = $7,966 Sedo 1/4/05
7. Maschinenbau.info
("building engines" in German)
5,950 = $7,772 Sedo 4/19/05
8. Connect.us $7,500 Sedo 4/5/05
9. BES.biz 5,500 = $7,139 Sedo 4/26/05
10. Safe.biz 4,000 = $5,189 Sedo 1/25/04
11.
tie
AMA.us $5,000 Afternic 4/26/05
11.
tie
Broker.info $5,000 Sedo 5/31/05
13. WhitePages.biz $4,995 Afternic 7/5/05
14. Marketing.biz 3,900 = $4,748 Sedo 6/21/05
15. Adventure.info 2,500 = $4,708 Sedo 5/10/05
16. Pauschalreisen.info
("package tours" in German)
3,500 = $4,507 Sedo 5/10/05
17. MyHouse.biz $4,500 Pvt Sale 6/28/05
18. Physician.info $4,150 Pvt Sale 1/18/05
19. Honolulu.us $4,000 Pvt Sale 7/19/05
20. Pauschalreise.info
("package tour" in German)
2,800 = $3,606 Sedo 5/10/05
21. GEP.info 3,000 = $3,576 Sedo 7/5/05
22. Attest.info 2,700 = $3,559 Sedo 3/1/05
23. Forum.us $3,500 GreatDomains 3/8/05
24. New-York.info  $3,500 Sedo 5/10/05
25. Science.info $3,272 Ebay 5/3/05
26. Geschichte.info
("stories" in German)
2,500 = $3,266 Sedo 4/19/05
27. Nostrum.info 2,500 = $3,261 Sedo 2/1/05
28. Musicals.us 2,550 = $3,255 Sedo 2/8/05
29. Tunis.info $3,250 Sedo 6/21/05
30. Altabadia.info
(Italian resort area)
2,300 = $3,069 Sedo 3/8/05
31. Lyrics.info $3,000 Sedo 2/22/05
32. Ultraschall.info
("ultrasound" in German)
2,250 = $2,996 Sedo 3/15/05
33. Dividends.us 2,277 = $2,943 Sedo 3/29/05
34. Eintrittskarten.biz
("entry tickets" in German)
2,200 = $2,865 Sedo 2/15/05
35.
tie
Start.biz $2,750 Sedo 7/19/05
35.
tie
Scholarships.info $2,750 Sedo 7/5/05
35.
tie
Calories.info $2,750 Sedo 3/8/05
38. WireFly.biz $2,735 Afternic 7/12/05
39.
tie
LondonEscorts.biz 2,000 = $2,655 Sedo 1/4/05
39.
tie
MusicalTheater.info  2,000 = $2,655 Sedo 1/4/05
41. Snowboard.info 2,000 = $2,640 Sedo 3/22/05
42. Diving.info $2,630 Dot.us 3/29/05
43. Twisters.us $2,625 Pvt Sale 7/26/05
44. Sense.info 2,000 = $2,573 Sedo 4/5/05
45.
tie
TheCasino.info $2,500 Sedo 7/19/05
45.
tie
Oregon.info $2,500 Ebay 1/25/05
45.
tie
Farming.info $2,500 Sedo 2/1/05
48. Antispam.biz 2,000 = $2,461 Sedo 5/31/05
49. HolzPellets.info
("wood pellets" in German)
1,800 = $2,402 Sedo 3/8/04

*Date column shows the date (month/day/year) the sale was published in DNJournal.  
**In our 3/8/05 report, we noted an Ebay auction of WhatIsMyIP.com had ended at $386,100, however we could not verify that the sale was legitimate until our 7/26/05 report.

Expanded Charts
2004 - Every sale of $1,000 or more
2005 (First 2 Quarters) - Every sale of $1,000 or more

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.




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