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Big Country Code Sales Highlight Week Before Christmas With Luxembourg Leading The Way

by Ron Jackson  

Sedo Claus delivered a real Christmas surprise this week, sending a .lu domain all the way from Luxembourg to crown our Top Ten tree! In fact, it's the first time a .lu has appeared anywhere on our chart, let alone in the #1 position. The $21,392 sale of Hotel.lu at Sedo.com could be the highest Luxembourg country code sale ever. It was a big week for ccTLD's in general as they took 3 of the first 4 positions on the Big Board.


In one of the largest .fr (French country code) sales we've seen, Chiron Vaccines International bought Meningite.fr for €12.000 ($16,045) in a private transaction. Chiron has been snapping up meningitis related domains in multiple extensions all year. Meningite.fr ("meningitis" in French) ranks #3 this week, one step ahead of still another ccTLD winner, Bod.co.uk at £6,000 ($11,551). Sedo accounted for that sale and wound up claiming 3 of the top 5 positions in another banner week for that company.

CompareCellPhones.com sold for $17,130 at Enom's Club Drop to take the #2 slot and prevent a country code sweep of the first four. .Com also took the final six positions. Sedo ignited that streak down the home stretch with #5 Adep.com at an even $10,000 - quite a nice price for a 4-letter acronym with little apparent existing traffic (0 in Overture with the extension and only 16 links in Marketleap). Moniker.com/DomainSystems.com weighed in next with #6 PayID.com at $9,725.

SnapNames.com and Afternic.com have been delivering strong performances week in and week out and that didn't change this time around as they each scored two Top Ten hits to close out the chart. I'll let you check those out for yourself, then we'll continue our rundown of the top sales for the week. 

Before going to the chart I want to mention two things that have us very optimistic about industry prospects for 2005. One is Ebay's $415 million purchase of Rent.com this week. That is an ongoing business with $40 million in annual revenues but still the impact of a domain based enterprise going for that kind of money is bound to have a positive impact on domain prices. Couple that with the spectacular percentage gain in online retail sales this Christmas season (while brick & mortar sales growth has been anemic at best) and you have a lot of eyes opened to how critical an internet presence is to any entity that wants to stay in business in the years ahead. Now let's check out that new Top Ten:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Dec. 13, 2004 - Sun. Dec. 19, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Dec. 21

  Domain

Sold For

Where Sold
1. Hotel.lu   €16,000 = $21,392 Sedo
2. CompareCellPhones.com $17,130 Enom Club Drop
3.  Meningite.fr  €12,000 = $16,047 Pvt Sale
4.  Bod.co.uk     £6,000 = $11,551  Sedo
5. Adep.com  $10,000 Sedo
6. PayID.com $9,725 Moniker/
DomainSystems
7. SwingLife.com   $9,000 SnapNames
8. Tabletop.com   $8,333 Afternic
9. GlobalBank.com  $7,700 SnapNames
10. Webaroo.com   $6,950 Afternic

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

SnapNames and Afternic took turns in positions 7 through 10 and that pattern continued just off the chart as well. SnapNames took #7 with SwingLife.com ($9,000) and #9 with GlobalBank.com ($7,700). Afternic answered with #8 Tabletop.com ($8,333) and #10 Webaroo.com ($6,950), then SnapNames stepped up again with IPPhones.com at $6,900, the week's 11th best reported sale. SnapNames' other winners included Archdiocese.com at $5,656, 144.com at $5,655 and GlobalName.com at $4,430. They also added $4,200 for UserManuals.com, $3,900 for HatPins.com and $1,811 for RepairAuto.com

Sedo turned in another powerful week as well. In addition to taking 3 of the top 5 on the big board, they dominated the New TLD chart, taking 7 of the 8 positions there (including one that ranks among the Year to Date leaders). We'll address those in the New TLD section of our report a little later.  Right now let's recognize their other original extension winners like EdYoung.com at $6,200 and Blogged.com at €4,300 ($5,751). They also collected €4,000 ($5,348) each for T100.org and the German TLD mouthful Briefmarkenversteigerung.de ("stamp auction" in German). DNAce.com added $5,000 and Beethoven.org turned in a €2,900 ($3,875) masterpiece. DNAce.com looks like a misspell of "dance" or an acronym for "Domain Name Ace" but we believe the buying interest was related to a DNA processing product that uses DNAce as a brand name. Sedo also scored with a 3-number Swiss country code domain, 118.ch at €2,300 ($3,073).

Enom's Club Drop continues to impress with steady success in the drop catching game. In addition  to having this week's #2 domain they found $5,407 in the collection plate for LoveGod.com. Cupholders.com overflowed with another $3,707 and QuickestPaydayLoan.com kicked in $3,107. A couple of high traffic misspells also scored well; Drangonballz.com (522 with the extension in Overture) attracted $2,410 and Dargonballz.com (292 with extension) brought in $2,007. Also, an auction for BrainInjuryLawyer.com just ended at $7,707 today (Nov. 21). That one will be eligible for next week's chart.

At Pool.com F150.com towed in $4,444 and Swifer.com (752 with the extension in OVT) brought home an even $4,000. They also earned a nice check with a misspell of their own, Dragenballz.com (255 with the extension), going for $3,000. Moniker.com/DomainSystems.com supplemented their Top Ten entry with EricksonUSA.com at $6,400 while Afternic added to their pair of Big Board winners with BuyingSpree.com at $2,288

In other notable sales, DotcomAgency.com collected $4,800 for SupplyChainPlanning.com and another $5,510 for the matching set of DentalLaser.com and DentalLasers.com. TrickThatBitch.com (77 w/ext. in OVT) went for $4,020 at Namewinner.com, where GameCollector.com accounted for another $1,230. Anunt Patel added to his growing chain of dating websites by acquiring MeetLocals.com for $3,488 from BuyDomains.com. He already owned MeetGirls.com, MeetPeople.com, SingleMen.com and SingleWomen.com, among others.

*****

Our Year To Date chart remains unchanged this week as no sales cracked the current $28,000 entry barrier . Here are the top 77 sales thus far in 2004:

Domain Name Journal's Year-To-Date Leaders
Highest Reported 2004 Domain Sales through Sun. Dec. 12, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Rugby.com  $350,000 Pvt Sale
5. Smoking.com $325,000 GreatDomains
6. Viajes.com
("travel" in Spanish)
 $300,000 Sedo
7. Arab.com $225,000 Pvt Sale
8.  VisitFlorida.com $186,000 Pvt Sale
9.  Commerce.com $180,000 Sedo
10.
(tie)
Animation.com  $150,000 Pvt Sale
10.
(tie)
Beef.com $150,000 GreatDomains
12.  SSM.com $145,000 Pvt Sale
13.  IQTest.de     €123,625 = $147,635 Sedo
14. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
15.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
16.  MR.com $125,000 GreatDomains
17.  Truck.com  $101,000 Moniker / DomainSystems
18.
(tie)
Net.net   $100,000 Sedo
18.
(tie) 
eCruise.com  $100,000 Pvt Sale
20.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
21. SalesTraining.com   $85,200 SnapNames
22.  Kazalite.com $83,500 Pool
23. Sedo.com $80,000 Private Sale
24.  BackCountry.com $75,000 Private Sale
25.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
26. IFly.com  $65,000 Sedo
27.  Stop.com  $62,500 Moniker/
DomainSystems
28. FreeCellPhones.com €45,000 = $60,426 Sedo
29. ClearDay.com $60,000 Moniker / DomainSystems
30. Domain.co.uk  €42,000 = $55,783 Sedo
31. GolfCourses.com  $55,750 Moniker/
DomainSystems
32.
tie 
FKK.de  €40,000 = $51,333 Sedo
32.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
34.
tie
Cultura.com $50,000 Sedo
34.
tie 
Typing.com  $50,000 GreatDomains
34. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
34.
tie 
Harmony.com $50,000 GreatDomains
34.
tie
Mirror.com $50,000 Moniker / DomainSystems
39. CarFinancing.com $46,000 Pool
40. Hardcore.co.uk £25,000 = $45,951 Sedo
41. Mingle.com  $45,000 GreatDomains
42. Meningitis.com $45,000 Private Sale
43. Banker.com $41,000 Sedo/Traffic 2004
44.
tie
Robots.com  $40,000 GreatDomains
44.
tie
Claims.com  $40,000 GreatDomains
46.  Mister.com    $38,800 Pvt Sale
47. Faces.com $38,700 Moniker / DomainSystems
48.  SDO.com  $35,000 PerfectName
49. Metropol.com €30,500 = $38,230 Sedo

50. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
51. Marktforschung.de
("market research" in German)  
 €28,000 = $36,630 Sedo
52. FoodPoisoning.com $36,500 Pvt Sale
53.  Fotos.com €30,000 = $35,793 Private Sale
54. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
55.  Cairo.com $35,001 Sedo
56.
tie 
SinglesTravel.com $35,000 Pvt Sale
56. 
tie
Miss.com $35,000 Afternic
56.
tie
Spamzilla.com $35,000 MarketEvolver
59.  Low.com $32,640 Moniker/
DomainSystems
60.  Refurbished.com  $32,000 Pool
61. CleanEnergy.com $31,950 Moniker / DomainSystems
62. Humor.de €25,520 = $30,449 Sedo
63.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
64.  Single.co.uk  €24,600 = $30,341 Sedo
65.  AccidentAttorney.com  $30,100 SnapNames
66.  DiscountDrugs.com $30,010 Namewinner
67. Stereos.com $30,000 Sedo
68.
tie
Cocina.com
"kitchen/cooking in Spanish"
$30,000 Pvt Sale
68.
tie
Cursor.com  $30,000 Sedo
68.
tie 
WebsiteDevelopment.com  $30,000 DotcomAgency
68. 
tie
DCJobs.com  $30,000 Pvt Sale
68.
tie 
CN.tv $30,000 Sedo
68.
tie 
AntiDepressants.com $30,000 Private Sale
68.
tie
Gray.com $30,000 GreatDomains
68.
tie
Actor.com $30,000 Sedo
76. Infection.com  $29,600 SnapNames
77.  NewYork.info €22,000 = $28,086 Sedo
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May 11, 2004) Low $XXX,XXX Pvt Sale
Spanish.com (Sept. 8, 2004) Low $XXX,XXX Pvt Sale
DigitalPhotography.com (Dec. 14, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

After a bit of a slowdown the past couple of weeks the new extensions bounced back smartly this week with five 4-figure sales including one that ranks among the year's best. That is Fraternite.info ("fraternity" in German and "brotherhood" in French) that went for $4,012 at Sedo. This week's list is evenly distributed among the new TLD's with .info and .biz each having three entries and .us taking a pair. .Info got the top two slots with Romantik.info ("romance" in German) coming in second at $2,006. That sale was also at Sedo.com, a venue that dominated the new list by taking 7 of the 8 available positions.

Sedo took numbers 3 and 4 with a pair of .biz domains; Conservatories.biz at $1,471 and όbersetzungsbόro.biz ("translation bureau" in German) at $1,070. The next two spots went to .us, with #5 Lasers.us accounting for the final 4-figure sale after going for $1,000 in a private transaction. Here is a look at the complete new extension list for the week ending Dec. 19:

Domain Name Journal's New TLD Great 8 
  Reported .info, .biz & .us Domain Sales  Dec. 13, 2004 - Dec. 19, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Dec. 21

  Domain

Sold For

Where Sold
1. Fraternite.info
("fraternity" in German, "brotherhood" in French)
    €3,000 = $4,012 Sedo
2. Romantik.info
("romance" in German)
  €1,500 = $2,006 Sedo
3.  Conservatories.biz     €1,100 = $1,471 Sedo
4. όbersetzungsbόro.biz
("translation bureau" in German)  
     €800 = $1,070 Sedo
5. Lasers.us          $1,000 Pvt Sale
6. Reprogenetics.us    €650 = $869  Sedo
7. Harmony.biz         $670 Sedo
8. Solarien.info
("solarium" in German)
 €500 = $669 Sedo

Sedo closed out their impressive chart run with one from each extension, Reprogenetics.us ($869), Harmony.biz ($670) and Solarien.info ($669). Sedo also sold Politic.us for $500 and VacationRental.us went for $495 at Ebay. At Pool.com, ServicedApartments.info sold for $400 and at SnapNames Doubles.info attracted $299. Your humble servant just received $1,200 via Escrow.com today for a set of twins; LaserTag.us and LaserTag.biz. Those haven't transferred to the buyer yet but will be eligible for chart consideration when they do.

Our Year-To-Date New TLD chart gets a new member this week as Fraternite.info slips in just above the $4,000 entry level to claim the 34th position. Here are 2004's  best new extension sales reported through Dec. 19: 

Domain Name Journal's Year-To-Date New TLD Leaders 
Highest Reported 2004 .info, .biz & .us Domain Sales through Dec. 19 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. SolarStrom.info
("solar energy" in German)
 €8,000 = $9,802 Sedo
7.
tie
Gay.biz   $9,500 Sedo
7.
tie
Vitamins.info $9,500 Afternic
9. RioDeJaneiro.info $9,000 Pvt Sale
10. Stocks.us $8,062 Sedo
11. Erickson.info   $7,500 Moniker/
DomainSystems
12.  Party.info   €6,000 = $7,166 Sedo
13. Book.biz $7,000 Galcomm
14. BDSM.info €5,500 = $6,947 Sedo
15. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
16. Vancouver.info €5,000 = $6,378 Sedo
17. Party.us $6,000 Pvt Sale
18. NYC.biz    $6,000 Pvt Sale
19. Beach.info     €5,000 = $5,972 Sedo
20.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
20. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
22. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
23. Vacations.info $5,500 Pvt Sale
24.
tie
Woman.info $5,000 Sedo
24.
tie
Michigan.info     $5,000 Pvt Sale
24.
tie
Minnesota.info  $5,000 Pvt Sale
27. Erotica.info €4,000 = $4,913 Sedo
28. KFZ.info  €4,000 = $4,873 Sedo
29. CityGuide.info €4,000 = $4,773 Sedo
30. Discount.info    €3,250 = $4,319 Sedo
31.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
31.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
33.  Grafik.info   €3,500 = $4,249 Sedo
34. Fraternite.info
("fraternity" in German)
    €3,000 = $4,012 Sedo
35.
(tie)
Houston.info $4,000 Pvt Sale
35.
(tie)
Washington.info $4,000 Pvt Sale
35.
(tie)
ETC.info   $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 


 


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