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Nothing But Net! Sedo Scores $100,000 For Net.net To Continue Their Hot Sales Streak   

by Ron Jackson  

For the 4th week in a row Sedo.com has claimed at least half of the positions on DNJournal's Top Ten domain sales chart. The bad news for the competition is they seem to be getting hotter each week. This time out they hit a high water mark for their current run with the $100,000 sale of Net.net to an Italian company, Imnoko SRL. Overall the German juggernaut racked up 6 of the 10 available slots on the Big Board.


As strong as they were, Sedo was not alone. All of our reporting venues (as well as several private sellers) had a lot to be happy about as buyers came out in droves to get December off to a great start. With Sedo taking 100K out of the market with Net.net and another $60,426 for the #2 domain, FreeCellPhones.com you might not think there would be a lot let over for everyone else. However this was one of those rare weeks where there were so many strong sales that a couple in five figures didn't even make the Top Ten.

SnapNames.com kicked off a strong week of their own with AccidentAttorney.com which placed 3rd at $30,100. In a private transaction, Edy Lee of CircleMail.com acquired OW.com for $22,250 to take the 4th slot (Edy was also the seller in a 2-character .com sale at Afternic.com that we will tell you about later). The 5th position went to NameWinner.com where DVDWorld.com changed hands for $20,020.

Enom's Club Drop kept Sedo from running the board on the second half of the chart by landing LeatherHandbags.com in the 8th slot at $15,407. Everything else belonged to Sedo. They closed out their list of chart winners with a .com, a German .de and a pair of British .co.uk domains. We'll let you check those out for yourself on the complete Top Ten below, then we'll run down a long list of additional impressive sales in the week ending Sunday, Dec. 5: 

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Nov. 29, 2004 - Sun. Dec. 5, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Dec. 7

  Domain

Sold For

Where Sold
1. Net.net   $100,000 Sedo
2. FreeCellPhones.com €45,000 = $60,426 Sedo
3.  AccidentAttorney.com  $30,100 SnapNames
4.  OW.com     $22,250  Pvt Sale
5. DVDWorld.com  $20,020 Namewinner
6. Geld.com
("money" in German)
€15,000 = $20,138 Sedo
7. WhoIs.de  €11,500 = $15,439 Sedo
8. LeatherHandbags.com   $15,407 Enom Club Drop
9. Lucky.co.uk   £7,000 = $13,617 Sedo
10. Ass.co.uk   £6,500 = $12,643 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

As you can see above, Sedo continues to reap benefits from their international presence. The German word for "money" (in Geld.com) added over 20K to Sedo's bottom line. That very nice WhoIs domain in the German .de flavor was worth  $15,439 while Lucky.co.uk and Ass.co.uk gave the surging UK country code two more five figure chart winners.

Normally if a domain hits that level it earns a spot on the Big Board, but this week two in that lofty range fell a hair short. Matt Prince (known as Tigga on the popular domain forums) acquired Emul.com (147 with the extension in Overture) for $12,000 in a private transaction and SnapNames.com collected $10,200 for Lucid.com

SnapNames continues to benefit from being the exclusive outlet for expiring Network Solutions domains, as well as from their popular transparent auction system that lets bidders see who they are bidding against. As buyers flock to the venue, solid four figure sales piled up to the ceiling this week. Avance.com attracted $8,200, CarPaint.com made an $8,117 splash and Darlene.com added a lovely $6,900.

SnapNames' other winners included USTU.com at $6,300, Wanasa.com at $5,655 and ProStudio.com at $5,600. Toga.com looked natty at $5,301 and Snap was touched by AnnAngel.com at $5,200. Lifelong.com landed at $4,689, Bogeys.com holed out at $4,000 and OverweightPeople.com weighed in at $3,600. BassAngler.com reeled in $3,050 and Bizniz.com drummed up another $1,810

In addition to all of their charted domains, Sedo rang up several other big sales that would have hit the Top Ten most other weeks. Those included Flirt.co.uk at £5,000 ($9,725), Zopa.com at €7,000 ($9,398) and LiveCasino.com at $8,300. They also collected $4,600 for Meditation.org. 

Three other venues had sales of $9,000 or more including Enom's Club Drop. Their long hit list included Lemans.com at $9,009, SkateboardWheels.com at $5,607 and NameBelts.com at $3,909. The high traffic (1,115 with extension in OVT) EBaumesworld.com went for $3,810, WorkUniforms.com put $3,607 in the pay envelope and DomainDrop.com caught $3,307. ChristianBrothers.com put $3,007 in the collection plate and BillOreily.com (a very handsome 2362 with the extension in OVT) added $2,709. Also topping the 2K mark were NationCredit.com ($2,607), Hentaisha.com ($2,530) and Toysurs.com ($2,309). FinanceNews.com added $2,207 to the Club Drop report while TahoeCondo.com contributed a comfy $2,107 and CokeMuisc.com (a high traffic misspell) sipped the same amount.

At Pool.com LonelyWivesClub.com provided good company at $9,001. LiveTogether.com was next at $6,251 and NationalLiquidators.com raised $5,500. SpyGuide.com uncovered $5,000, JanDrug.com prescribed $4,000 and Chasseur.com added $3,500. Those were followed by a half dozen domains in the 2K range including FeelPorn.com ($2,660), AllShopping.com ($2,400) and DownloadStuff.com ($2,070). SmartRestore.com found $2,052 while HorseScope.com and HealthCareEmployment.com added $2,000 each. In other extensions, Lingo.net was worth $2,500, HiddenTower.net went for $1,560 and WIA.org brought in $1,365

Afternic.com was also part of the 9K club after selling FreeCreditRepair.com for an even $9,000. They also sold 2Q.com for $4,750 (the seller was Edy Lee who was the buyer of this week's #4 domain, OW.com). Afternic also scored with CJO.com at $4,150. At Moniker.com/DomainSystems.com, the trio of JobsInCleveland.com, JobsInColumbus.com and JobsInCincinnati.com went for a total of $16,500 (an average of $5,500 each). Chicago's Ira Zoot had one of the top private sales of the week, collecting $7,500 for ModernWatch.com. Meanwhile at Namewinner.com Bangbu.com pounded out $3,020 and Ammco.com brought in $2,820.

In the Pipeline: It looks like SnapNames.com is headed for another big week. An auction for SalesTraining.com just ended (Dec. 7) at a whopping $85,200. The high bidder is a reliable client so there seems little doubt that one will go through. In another big auction that ended at the same time, eTrust.com closed at $25,600. Next week's report is shaping up very well indeed for the SnapNames team.

*****

Our Year To Date chart gets three new members this week. The 800-pound gorilla, Net.net barges into the top 20, tied for 18th at $100,000. FreeCellPhones.com and AccidentAttorney.com also joined the party. Here is the complete rundown of reported sales above $28,000 thus far in 2004:

Domain Name Journal's Year-To-Date Leaders
Highest Reported 2004 Domain Sales through Sun. Dec.5, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Rugby.com  $350,000 Pvt Sale
5. Smoking.com $325,000 GreatDomains
6. Viajes.com
("travel" in Spanish)
 $300,000 Sedo
7. Arab.com $225,000 Pvt Sale
8.  VisitFlorida.com $186,000 Pvt Sale
9.  Commerce.com $180,000 Sedo
10.
(tie)
Animation.com  $150,000 Pvt Sale
10.
(tie)
Beef.com $150,000 GreatDomains
12.  SSM.com $145,000 Pvt Sale
13.  IQTest.de     €123,625 = $147,635 Sedo
14. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
15.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
16.  MR.com $125,000 GreatDomains
17.  Truck.com  $101,000 Moniker / DomainSystems
18.
(tie)
Net.net   $100,000 Sedo
18.
(tie) 
eCruise.com  $100,000 Pvt Sale
20.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
21.  Kazalite.com $83,500 Pool
22. Sedo.com $80,000 Private Sale
23.  BackCountry.com $75,000 Private Sale
24.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
25. IFly.com  $65,000 Sedo
26.  Stop.com  $62,500 Moniker/
DomainSystems
27. FreeCellPhones.com €45,000 = $60,426 Sedo
28. ClearDay.com $60,000 Moniker / DomainSystems
29. Domain.co.uk  €42,000 = $55,783 Sedo
30. GolfCourses.com  $55,750 Moniker/
DomainSystems
31.
tie 
FKK.de  €40,000 = $51,333 Sedo
31.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
33.
tie 
Typing.com  $50,000 GreatDomains
33. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
33.
tie 
Harmony.com $50,000 GreatDomains
33.
tie
Mirror.com $50,000 Moniker / DomainSystems
37. CarFinancing.com $46,000 Pool
38. Hardcore.co.uk £25,000 = $45,951 Sedo
39. Mingle.com  $45,000 GreatDomains
40. Meningitis.com $45,000 Private Sale
41. Banker.com $41,000 Sedo/Traffic 2004
42.
tie
Robots.com  $40,000 GreatDomains
42.
tie
Claims.com  $40,000 GreatDomains
44.  Mister.com    $38,800 Pvt Sale
45. Faces.com $38,700 Moniker / DomainSystems
46. Metropol.com €30,500 = $38,230 Sedo

47. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
48. Marktforschung.de
("market research" in German)  
 €28,000 = $36,630 Sedo
49. FoodPoisoning.com $36,500 Pvt Sale
50.  Fotos.com €30,000 = $35,793 Private Sale
51. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
52.  Cairo.com $35,001 Sedo
53.
tie 
SinglesTravel.com $35,000 Pvt Sale
53. 
tie
Miss.com $35,000 Afternic
53.
tie
Spamzilla.com $35,000 MarketEvolver
56.  Low.com $32,640 Moniker/
DomainSystems
57.  Refurbished.com  $32,000 Pool
58. CleanEnergy.com $31,950 Moniker / DomainSystems
59. Humor.de €25,520 = $30,449 Sedo
60.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
61.  Single.co.uk  €24,600 = $30,341 Sedo
62.  AccidentAttorney.com  $30,100 SnapNames
63.  DiscountDrugs.com $30,010 Namewinner
64. Stereos.com $30,000 Sedo
65.
tie
Cocina.com
"kitchen/cooking in Spanish"
$30,000 Pvt Sale
65.
tie
Cursor.com  $30,000 Sedo
65.
tie 
WebsiteDevelopment.com  $30,000 DotcomAgency
65. 
tie
DCJobs.com  $30,000 Pvt Sale
65.
tie 
CN.tv $30,000 Sedo
65.
tie 
AntiDepressants.com $30,000 Private Sale
65.
tie
Gray.com $30,000 GreatDomains
65.
tie
Actor.com $30,000 Sedo
73. Infection.com  $29,600 SnapNames
74.  NewYork.info €22,000 = $28,086 Sedo
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May 11, 2004) Low $XXX,XXX Pvt Sale
Spanish.com (Sept. 8, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

In big weeks like this, the new extensions usually share in the bounty, but this week .biz, .info and .us fell off the pace set by their older brothers. Only two four-figure sales were reported. One of those was my $1,200 sale of AES.biz to Armstrong Environmental Services of Lancaster, Pennsylvania. That wound up being the top reported new TLD sale of the week, edging out HomeInventory.info (sold by TheNameStore.com's Dale Porter) at Sedo for $1,099

Aside from that chart-topping 3-letter .biz, .info owned this week's list, taking the remaining 7 slots. Sedo scored again with #3 Cipe.info at $537, then SnapNames swept the next four positions starting with #4 Yogurt.info at what looks to us to be a bargain $522.  Here is a look at the complete new extension hit list for the week ending Dec. 5:

Domain Name Journal's New TLD Great 8 
  Reported .info, .biz & .us Domain Sales  Nov. 29, 2004 - Dec. 5, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Nov. 30

  Domain

Sold For

Where Sold
1. AES.biz     $1,200 Pvt Sale
2. HomeInventory.info   $1,099 Sedo
3.  Cipe.info     €400 = $537 Sedo
4. Yogurt.info      $522 SnapNames
5.
(tie)
Catch.info          $460 SnapNames
5.
(tie)
Chips.info    $460  SnapNames
7. Layout.info         $411 SnapNames
8. Musicals-Hamburg.info  €280 = $376 Sedo

SnapNames rounded out their quartet of charted domains with Catch.info and Chips.info at $460 each and Layout.info at $411. Sedo followed with their third chart entry, Musicals-Hamburg.info at $376. Off the chart Sedo also sold Gecko.biz for €250 ($335) and Accused.us for $225. The prices seem to indicate that this week's buyers were mostly domain resellers adding names to their portfolios for potential future sales.

Our Year-To-Date New TLD chart remains unchanged this week as no one cracked the $4,000 entry level. Here are 2004's three dozen best new extension sales reported through Dec. 5: 

Domain Name Journal's Year-To-Date New TLD Top 36 
Highest Reported 2004 .info, .biz & .us Domain Sales through Dec. 5 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. SolarStrom.info
("solar energy" in German)
 €8,000 = $9,802 Sedo
7.
tie
Gay.biz   $9,500 Sedo
7.
tie
Vitamins.info $9,500 Afternic
9. RioDeJaneiro.info $9,000 Pvt Sale
10. Stocks.us $8,062 Sedo
11. Erickson.info   $7,500 Moniker/
DomainSystems
12.  Party.info   €6,000 = $7,166 Sedo
13. Book.biz $7,000 Galcomm
14. BDSM.info €5,500 = $6,947 Sedo
15. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
16. Vancouver.info €5,000 = $6,378 Sedo
17. Party.us $6,000 Pvt Sale
18. NYC.biz    $6,000 Pvt Sale
19. Beach.info     €5,000 = $5,972 Sedo
20.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
20. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
22. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
23. Vacations.info $5,500 Pvt Sale
24.
tie
Woman.info $5,000 Sedo
24.
tie
Michigan.info     $5,000 Pvt Sale
24.
tie
Minnesota.info  $5,000 Pvt Sale
27. Erotica.info €4,000 = $4,913 Sedo
28. KFZ.info  €4,000 = $4,873 Sedo
29. CityGuide.info €4,000 = $4,773 Sedo
30. Discount.info    €3,250 = $4,319 Sedo
31.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
31.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
33.  Grafik.info   €3,500 = $4,249 Sedo
34.
(tie)
Houston.info $4,000 Pvt Sale
34.
(tie)
Washington.info $4,000 Pvt Sale
34.
(tie)
ETC.info   $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 


 


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