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IFly.com Soars Into $65,000 Orbit To Give Sedo The
Week's Top Reported Sale

by Ron Jackson  

They call Denver the Mile High City so it is appropriate that this week's highest altitude sale involved a company from the Rocky Mountain metropolis. Mike Schmitz jettisoned $65,000 at Sedo.com to acquire IFly.com and take the top spot on our new weekly Top Ten.  Mr. Schmitz told us the domain will be used for a new free air travel information site including maps & directions from his former employer, Mapquest, real-time flight arrivals and departures and airport weather among other features. 


That was one of eight five-figure sales reported to us this week. SnapNames.com claimed three of those and also placed a fourth domain on the big board as they enjoyed their biggest week since switching to their new auction format. Snyder.com topped their winner's list after going for $18,900. Snyder is one of the 200 most popular surnames in America but with this domain new owner Russell Snyder of Mount Laurel, New Jersey has a way to really stand out in the Snyder crowd! SnapNames topped the 10K mark with two other domains; Detoxification.com at $10,200 and Flower.net at $10,100. Those placed 7th and 8th on our new chart.

Afternic.com had another box office hit this week with NewMovie.com going for $17,000 to place third on the list. Enom's Club Drop was next in line after netting $16,100 for PhoenixCollege.com. It looks like the buyer was the University of Phoenix (operators of a well-known chain of business colleges in America), as the URL now redirects to their original site. Sedo rounded out the first five with BVL.net at $12,500, an exceptionally strong price for a 3-letter .net. 

.Com, .net and .org all made appearances on the big board this week. The .org entry comes from Moniker.com/DomainSystems.com where Erickson.org changed hands for $10,500. You'll also see that surname in an eye-popping new extension deal that is currently in the pipeline at Moniker. More on that a bit later in our New TLD report, but right now let's take a look at the complete Top Ten for the week ending Sunday, Oct. 17:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Oct. 11, 2004 - Sun. Oct. 17, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Oct. 19

  Domain

Sold For

Where Sold
1. IFly.com  $65,000 Sedo
2. Snyder.com $18,900 SnapNames
3.  NewMovie.com $17,000 Afternic
4.  PhoenixCollege.com  $16,130 Enom Club Drop
5. BVL.net  $12,500 Sedo
6. Erickson.org $10,500 Moniker/
DomainSystems
7. Detoxification.com $10,200 SnapNames
8. Flower.net   $10,100 SnapNames
9. 99cents.com  $8,300 SnapNames
10. Phentermin.com $7,010 Enom Club Drop

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

As you can see SnapNames completed their quartet of top-ranked sales with 99cents.com #9 at $8,300. The domain has a steady flow of traffic (215 with the extension in Overture) and is a natural for any of the dollar store chains that are fixtures in local strip malls. Enom Club Drop anchored the Top Ten with their second entry, Phentermin.com (a common misspelling of the popular diet drug Phentermine) at $7,010.

Pool.com missed making the chart by just $10 this week after their top sale, GayStories.com, came in at an even $7,000. MySeen.com was just a hair behind at $6,850. That domain scores an impressive 1,977 in Overture with the extension. CapitolHill.com was also in the race for top honors after going for $6,500. WorldChampionshipOfPoker.com dealt Pool another winning hand at $4,000 and their feast continued with FoodBlog.com at $2,700.  AccountingServices.com and FannyMay.com each attracted $2,600 while TodaysThumbs.com tossed $2,500 in the pot and VMax.com added $2,300. In other extensions, Pool got $2,325 for Polska.net and $1,780 for Secinet.org.

Sedo complemented their #1 and #5 chart domains with a basket of goodies flavored with a variety of extensions. Handyonline.de ("cell online" in German) was the richest treat, going for €4,250 ($5,320). Another German country code domain, Arzneihandel.de ("drug trading") went for €2,500 ($3,129) while one from neighboring Austria, Reisepreise.at ("travel price") sailed in at €3,000 ($3,755). Back in familiar CNO territory, Kontaktlinsen.com ("contact lenses" in German) cleared €4,000 ($5,006) with Agentur.net ("agency") just a step behind at €3,900 ($4,882). LoveLife.org chimed in with €2,488 ($3,114) while Horreur.com ("horror" in French) scared up another €2,000 ($2,503).

Afternic added to their hit list with Hitch.com at $5,500, N7.com at $4,200 and PrepaidCellPhoneCards.com at $2,888. Enom's Club Drop had a nice group in that same 2K-6K range headed by AmericanHondaFinance.com at $5,767. They added $4,307 for GoGoVacations.com, $3,607 for NewEconomy.com and $2,830 for GiftExchange.com

SnapNames took nearly half of the Top Ten this week and that wasn't the end of their story. They also sold Stumps.com for $5,400 (imagine what full trees must be worth in .com!), Race.net for $1,801 and AmericanMarketing.com for $1,600. In a private sale, Luis Villaverde of Twips.com sold Coches.org ("cars" in Spanish) for €2,000 ($2,503).

*****

IFly.com taxied into the 23rd spot on our Year To Date chart after going for $65,000 this week. Appropriately enough that 65K expanded our list to 65 positions.  Here is the complete rundown of big winners so far in 2004:

Domain Name Journal's Year-To-Date Top 65
Highest Reported 2004 Domain Sales through Sun. Oct. 17, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Smoking.com $325,000 GreatDomains
5. Viajes.com
("travel" in Spanish)
 $300,000 Sedo
6. Arab.com $225,000 Pvt Sale
7.  VisitFlorida.com $186,000 Pvt Sale
8.  Commerce.com $180,000 Sedo
9.
(tie)
Animation.com  $150,000 Pvt Sale
9.
(tie)
Beef.com $150,000 GreatDomains
11.  SSM.com $145,000 Pvt Sale
12.  IQTest.de     €123,625 = $147,635 Sedo
13. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
14.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
15.  MR.com $125,000 GreatDomains
16.  Truck.com  $101,000 Moniker / DomainSystems
17.  eCruise.com  $100,000 Pvt Sale
18.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
19.  Kazalite.com $83,500 Pool
20. Sedo.com $80,000 Private Sale
21.  BackCountry.com $75,000 Private Sale
22.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
23. IFly.com  $65,000 Sedo
24.  Stop.com  $62,500 Moniker/
DomainSystems
25. ClearDay.com $60,000 Moniker / DomainSystems
26. GolfCourses.com  $55,750 Moniker/
DomainSystems
27.
tie 
FKK.de  €40,000 = $51,333 Sedo
27.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
29.
tie 
Typing.com  $50,000 GreatDomains
29. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
29.
tie 
Harmony.com $50,000 GreatDomains
29.
tie
Mirror.com $50,000 Moniker / DomainSystems
33. CarFinancing.com $46,000 Pool
34. Hardcore.co.uk £25,000 = $45,951 Sedo
35. Meningitis.com $45,000 Private Sale
36.
tie
Robots.com  $40,000 GreatDomains
36.
tie
Claims.com  $40,000 GreatDomains
38.  Mister.com    $38,800 Pvt Sale
39. Faces.com $38,700 Moniker / DomainSystems
40. Metropol.com €30,500 = $38,230 Sedo

41. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
42. FoodPoisoning.com $36,500 Pvt Sale
43.  Fotos.com €30,000 = $35,793 Private Sale
44. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
45.  Cairo.com $35,001 Sedo
46.
tie 
SinglesTravel.com $35,000 Pvt Sale
46. 
tie
Miss.com $35,000 Afternic
46.
tie
Spamzilla.com $35,000 MarketEvolver
49.  Low.com $32,640 Moniker/
DomainSystems
50.  Refurbished.com  $32,000 Pool
51. CleanEnergy.com $31,950 Moniker / DomainSystems
52. Humor.de €25,520 = $30,449 Sedo
53.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
54.  Single.co.uk  €24,600 = $30,341 Sedo
55.  DiscountDrugs.com $30,010 Namewinner
56.
tie
Cocina.com
"kitchen/cooking in Spanish"
$30,000 Pvt Sale
56.
tie
Cursor.com  $30,000 Sedo
56.
tie 
WebsiteDevelopment.com  $30,000 DotcomAgency
56. 
tie
DCJobs.com  $30,000 Pvt Sale
56.
tie 
CN.tv $30,000 Sedo
56.
tie 
AntiDepressants.com $30,000 Private Sale
56.
tie
Gray.com $30,000 GreatDomains
56.
tie
Actor.com $30,000 Sedo
64.  NewYork.info €22,000 = $28,086 Sedo
65.  Headstones.com    $28,000 Pool
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May 11, 2004) Low $XXX,XXX Pvt Sale
Spanish.com (Sept. 8, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

The big week at SnapNames extended into the new extensions. Their $2,001 sale of Portfolio.info gave the popular auction house the top spot on our New TLD Great 8. That was one of a quartet of four-figure sales this week, three of them .infos and the other a .us. 3-letter domains continue to command high prices. TheNameStore.com's Dale Porter collected €1,000 ($1,252) for the runner-up domain, IRO.info. Silk.us slipped into third place at €938 ($1,174) and was the first of four domains Sedo placed on the new list.

I had the week's other reported four-figure sale, OnAir.info at an even $1,000. I continue to see growing demand among my small business clients for new TLD domains. By the end of the week I expect to receive payment for another four-figure transaction involving OSI.biz which is being purchased by a mid-sized office supply company. Having watched these end user sales increase month after month for the past year, I have absolutely no doubt that .info, .biz and .us will continue to gain converts at the grass roots level (and with small business accounting for 70% of the economy there is a huge opportunity there that should not be overlooked). 

All three extensions appear on this week's chart, but .info gets the lion's share again with 6 of the 8 positions. Here is a look at the complete New TLD list for the week ending Oct. 17:

Domain Name Journal's New TLD Great 8 
  Reported .info, .biz & .us Domain Sales  Oct. 11, 2004 - Oct. 17, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Oct. 19

  Domain

Sold For

Where Sold
1. Portfolio.info   $2,001 SnapNames
2. IRO.info     €1,000 = $1,252 Pvt Sale
3.  Silk.us  €938 = $1,174 Sedo
4. OnAir.info      $1,000 Pvt Sale
5. Ritterburg.info
("knight's castle" in German)
   €400 = $501 Sedo
6. Haare.info
("hair" in German)
 $330 Pool
7. Chien.biz
("dog" in French)  
€260 = $325 Sedo
8. Wals.info
("waltz" in German)
€210 = $263 Sedo

While prices on the second half of the chart were soft this week a real new extension eye opener may be in the offing. Moniker/DomainSystems tells us they are close to completing a $7,500 deal for Erickson.info. The buyer is likely to be the same party that just acquired Erickson.org from Moniker/DS for $10,500. That would easily be the highest sale of a surname in a new extension and would also rank among the 10 best overall new TLD sales this year.

Our Year-To-Date New TLD Top 30 Chart remains unchanged this week as no domains met the $4,000 entry price. Here are all of the top reported new extension sales through Oct. 17: 

Domain Name Journal's Year-To-Date New TLD Top 30 
Highest Reported 2004 .info, .biz & .us Domain Sales through Oct. 17 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. SolarStrom.info
("solar energy" in German)
 €8,000 = $9,802 Sedo
7. Vitamins.info $9,500 Afternic
8. RioDeJaneiro.info $9,000 Pvt Sale
9. Stocks.us $8,062 Sedo
10.  Party.info   €6,000 = $7,166 Sedo
11. Book.biz $7,000 Galcomm
12. BDSM.info €5,500 = $6,947 Sedo
13. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
14. Vancouver.info €5,000 = $6,378 Sedo
15. Party.us $6,000 Pvt Sale
16. Beach.info     €5,000 = $5,972 Sedo
17.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
17. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
19. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
20. Vacations.info $5,500 Pvt Sale
21.
tie
Woman.info $5,000 Sedo
21.
tie
Michigan.info     $5,000 Pvt Sale
21.
tie
Minnesota.info  $5,000 Pvt Sale
24. Erotica.info €4,000 = $4,913 Sedo
25. KFZ.info  €4,000 = $4,873 Sedo
26. CityGuide.info €4,000 = $4,773 Sedo
27.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
27.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
29.  Grafik.info   €3,500 = $4,249 Sedo
30.
tie
Houston.info $4,000 Pvt Sale
30.
tie
Washington.info $4,000 Pvt Sale
30.
(tie)
ETC.info   $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 


 


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Domain Name Journal
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