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$25,500 Tab For UniqueHotels.com Puts Afternic in the Sales Penthouse   

by Ron Jackson  

After last week's blockbuster market performance (which included a trio of six-figure sales), a step back was almost inevitable this week. Still, with seven five-figure transactions reported, the new sales crop would stack up well by any standard measure. Afternic.com ascended to the summit of our new Top Ten chart after one of their clients ran up a $25,500 tab for UniqueHotels.com


The #2 domain, eGreeting.com (first mentioned in last week's Pipeline section) was finalized this week, changing hands for $16,000 after an auction at SnapNames.com. SnapNames, who racked up three Top Ten sales this week, just announced an arrangement with #1 registrar Network Solutions that will allow SnapNames to auction off premium domains that are not renewed at Network Solutions. If the arrangement is allowed to stand by ICANN (and is able to fend off possible legal challenges from competitors who will no longer have access to the best Network Solutions discards) SnapNames is likely to have most of the high dollar auctions involving expiring domains for some time to come. Network Solutions held a monopoly on registrations during the Internet's formative years, so they have more high quality domains than any other registrar. 

Namewinner.com (one of the drop catchers that will be negatively affected  by the SnapNames move) scored two five-figure sales this week, ringing up $12,520 for #3 JobsCanada.com and $10,520 for #6 FreeGameDownload.com. The latter domain was sandwiched between a pair of sales at BuyDomains.com; #5 Goosebumps.com ($11,000) and #7 IndianSongs.com ($10,000). Both of those domains were purchased by Innovation HQ Inc. (a report that came to us via the DomainState.com forum) and both are very nice traffic magnets. Goosebumps.com scores 1,294 with the extension in Overture while IndianSongs.com posts a solid 635.

The other four positions on the Big Board were split between SnapNames and Sedo.com. Snapnames cinched their big week with #4 HolidaysDirect.com at $12,100 and #10 FreeTraining.com at $8,100. Sedo hit the daily double with a pair of German country code domains, preventing a .com chart sweep. You can check those out for yourself as we take a look at the new Top Ten then resume our commentary on the many other sales of interest in the week that ended Sept. 19:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Sept. 13, 2004 - Sun. Sept. 19, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Sept. 21

  Domain

Sold For

Where Sold
1. UniqueHotels.com  $25,500 Afternic
2. eGreeting.com $16,000 SnapNames
3.  JobsCanada.com $12,520 Namewinner
4.  HolidaysDirect.com  $12,100 SnapNames
5. Goosebumps.com  $11,000 BuyDomains
6. FreeGameDownload.com $10,520 Namewinner
7. IndianSongs.com $10,000 BuyDomains
8. Golfen.de
("to golf" in German)
 €7,500 = $9,256 Sedo
9. Verliebte.de
("lovers"in German)
€7,000 = $8,639 Sedo
10. FreeTraining.com $8,100 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

Sedo's two chart entries, Golfen.de ($9,256) and Verliebte.de ($8,639) were just the start of an impressive list of country code sales there this week. A single buyer bought half a dozen .co.uk domains; Panties.co.uk at £4,170 ($7,497) and five more at £4,166 ($7,489) each! Those were StripTease.co.uk, Stockings.co.uk, Suspenders.co.uk, Voyeurism.co.uk and Fetish.co.uk. Sedo added another €4,500 ($5,547) for Handtasche.de (German for "hand bags"). Of course they sell their share of .com and .net domains too. Holz.com ("wood" in German) went for $5,000 while IMOnline.net netted $1,025.

Enom's Club Drop had a solid week as well, racking up a dozen sales above 2K. eTeacher.com led the way at $6,107, followed by ThreeDayBlinds.com ($4,910), Indicators.com ($3,407) and Cellular1.com ($3,207). RingTonesFree.com and StripPoker.net each added $3,107 to the till. Coriolis.com was next at $2,509, followed by a pair at $2,207; GolfDrivingRange.com and Olimpics.com (very high traffic misspell scoring 5656 with the extension in Overture). Club Drop also collected $2,107 each for PaintPro.com and Ballerkickz.com and another $2,007 for GamesForSale.com. In a side note, there's a happy ending to the TMP.net saga. Club Drop tried to auction that domain several times only to have the winning bidders repeatedly fail to pay. In the latest attempt, a bidder who had put in a $1,300 proxy bid wound up being awarded the domain for $337 when Enom threw out several higher bids that again proved to be fraudulent.

In addition to this week's #1 domain, Afternic had a deep list of additional winners to report. Afternic exec Michael Collins suggested his being away on vacation accounted for the sales surge. I'm not sure if vacationing in Europe really boosts business, but I'd certainly be willing to give it a try! Their list included CityEvents.com at $5,500 and UnionWorkers.com at $3,888 plus Innergetic.com and Algebra-Online.com at $3,000 each. To show you what kind of week it was, they even got $3,000 for Ambition.cc, the highest .cc sale ever reported to us. That's not all - how about Traveling.ws for $900!? Back in more familiar .com territory, SupportEducation.com fetched $2,888, CalorieCounters.com gobbled up $2,520 and MP3Tones.com hit a sweet $2,500 high note.

Elsewhere, ScottishJobs.net changed hands for £2,500 ($4,491) in a private transaction. At Moniker.com/DomainSystems.com  Nanocolor.com went for $3,300 and at Namewinner VitaminsDirect.com produced a healthy $3,080. Also, Namewinner rang up a healthy $3,080 for VitaminsDirect.com. Pool.com was notably absent from the reports that came in this week. The same thing happened two weeks ago but they bounced back with a decent showing last week. Things remain unsettled there with a new 2-tier auction system that hasn't been warmly received by customers and  the new threat posed by the SnapNames/Network Solutions alliance (that eliminates Pool's access to high quality NetSol drops).  

Pipeline: Moniker.com/DomainSystems.com expects to finalize a $19,500 deal for CMK.com in the next week or so, as well as a $9,800 sale of WebDelivery.com. They are also still working on the final details of three major transactions reported in this section last week (for GolfCourses.com, Axiom.com and Erickson.org). At Enom's Club Drop an auction for TheZoneDiet.com has ended at $19,000. Meanwhile, over at Namewinner another auction for SlumberParty.com closed at $10,010. Auctions aren't always won by legitimate bidders of course, so those two will have to be paid for and transferred before the official SOLD sign can go up.

*****

UniqueHotels.com came close, but none of this week's sales were high enough to crack our  Year-To-Date Top 60 chart (this chart expands throughout the course of the year as new high dollar sales are reported).  Here is the complete rundown of big winners so far in 2004:

Domain Name Journal's Year-To-Date Top 60
Highest Reported 2004 Domain Sales through Sun. Sept. 19, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Smoking.com $325,000 GreatDomains
5. Viajes.com
("travel" in Spanish)
 $300,000 Sedo
6. Arab.com $225,000 Pvt Sale
7.  VisitFlorida.com $186,000 Pvt Sale
8.  Commerce.com $180,000 Sedo
9. Beef.com $150,000 GreatDomains
10.  SSM.com $145,000 Pvt Sale
11.  IQTest.de     €123,625 = $147,635 Sedo
12. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
13.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
14.  MR.com $125,000 GreatDomains
15.  Truck.com  $101,000 Moniker / DomainSystems
16.  eCruise.com  $100,000 Pvt Sale
17.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
18.  Kazalite.com $83,500 Pool
19. Sedo.com $80,000 Private Sale
20.  BackCountry.com $75,000 Private Sale
21.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
22.  Stop.com  $62,500 Moniker/
DomainSystems
23. ClearDay.com $60,000 Moniker / DomainSystems
24.
tie 
FKK.de  €40,000 = $51,333 Sedo
24.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
26.
tie 
Typing.com  $50,000 GreatDomains
26. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
26.
tie 
Harmony.com $50,000 GreatDomains
26.
tie
Mirror.com $50,000 Moniker / DomainSystems
30. CarFinancing.com $46,000 Pool
31. Hardcore.co.uk £25,000 = $45,951 Sedo
32. Meningitis.com $45,000 Private Sale
33. Claims.com  $40,000 GreatDomains
34.  Mister.com    $38,800 Pvt Sale
35. Faces.com $38,700 Moniker / DomainSystems
36. Metropol.com €30,500 = $38,230 Sedo

37. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
38.  Fotos.com €30,000 = $35,793 Private Sale
39. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
40.  Cairo.com $35,001 Sedo
41.
tie 
SinglesTravel.com $35,000 Pvt Sale
41. 
tie
Miss.com $35,000 Afternic
41.
tie
Spamzilla.com $35,000 MarketEvolver
44.  Low.com $32,640 Moniker/
DomainSystems
45.  Refurbished.com  $32,000 Pool
46. CleanEnergy.com $31,950 Moniker / DomainSystems
47. Humor.de €25,520 = $30,449 Sedo
48.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
49.  Single.co.uk  €24,600 = $30,341 Sedo
50.  DiscountDrugs.com $30,010 Namewinner
51.
tie
Cursor.com  $30,000 Sedo
51.
tie 
WebsiteDevelopment.com  $30,000 DotcomAgency
51. 
tie
DCJobs.com  $30,000 Pvt Sale
51.
tie 
CN.tv $30,000 Sedo
51.
tie 
AntiDepressants.com $30,000 Private Sale
51.
tie
Gray.com $30,000 GreatDomains
51.
tie
Actor.com $30,000 Sedo
58.  NewYork.info €22,000 = $28,086 Sedo
59.  Headstones.com    $28,000 Pool

60.

XPart.com $27,981 Moniker / DomainSystems
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May 11, 2004) Low $XXX,XXX Pvt Sale
Spanish.com (Sept. 8, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

It looks like the mainstream section of our weekly report won't be the only place SnapNames will be making their presence known. The revamped drop catching service is starting to make waves with the new extensions too. This week, they swept the top 4 spots on our Super 7 Chart, doing it with a quartet of nice one-word .info domains. Sedo, who has pretty much owned the new TLD chart in the past, took all of the remaining positions on this week's list, doing it with a .biz and two more .infos. Sedo, of course, has a fundamentally different business model than Snapnames. Snap catches expiring domains for subscribers and auctions them off to the highest bidder (unless only one person claimed a domain, in which case it is sold for a flat $60). Sedo allows people who already own domains to place their names up for sale on their world famous venue (there is no listing fee - sellers pay a commission only when a domain is sold). 

SnapNames brought home the groceries with Groceries.info bagging $1,154 to top the new extension leader board. Dirty.info was next, cleaning house in the #2 position at $975. Mint.info brought a fresh taste to the third slot at $691 and Speakers.info ran the anchor leg for SnapNames, finishing 4th at $526.  Sedo's chart trio was led by Vortex.biz, a domain that was just $2 back at $524. Here is a look at all of the top reported new extension sales for the week ending Sept. 19:

Domain Name Journal's New TLD Super 7 
  Reported .info, .biz & .us Domain Sales  Sept. 13, 2004 - Sept. 19, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Sept. 21

  Domain

Sold For

Where Sold
1. Groceries.info   $1,154 SnapNames
2. Dirty.info     $975 SnapNames
3.  Mint.info  $691 SnapNames
4. Speakers.info      $526 SnapNames
5. Vortex.biz    €425 = $524 Sedo
6. SportsCards.info  $500 Sedo
7. Eller.info €360 = $444 Sedo

As you can see Sedo closed out the chart with SportsCards.info ($500) and Eller.info ($444). There would have been at least a couple of other four-figure sales on this week's chart if different drop catchers had caught two domains. At Namewinner, bids for SAY.info and POT.info both went well over $1,000. However, 4Domains.com (BlueHill) wound up catching SAY.info so it only cost the lucky buyer a flat fee of $60 (or less if they prepaid for registration credits). Galcomm.com landed POT.info and the amount their customer paid hasn't been reported. Galcomm also got WEG.info which had been bid up to nearly $700 at Namewinner last we heard. Those 3-letter .infos remain in strong demand. We know of another random acronym being sold for €1,000 ($1,233) that may be finished in time to report to you next week.

Our Year-To-Date New TLD chart remains unchanged this week as none of the latest sales was high enough to cover the $4,000 entry fee. Here all of top reported new extension sales through Sept. 19: 

Domain Name Journal's Year-To-Date New TLD Top 30 
Highest Reported 2004 .info, .biz & .us Domain Sales through Sept. 19 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. SolarStrom.info
("solar energy" in German)
 €8,000 = $9,802 Sedo
7. Vitamins.info $9,500 Afternic
8. RioDeJaneiro.info $9,000 Pvt Sale
9. Stocks.us $8,062 Sedo
10.  Party.info   €6,000 = $7,166 Sedo
11. Book.biz $7,000 Galcomm
12. BDSM.info €5,500 = $6,947 Sedo
13. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
14. Vancouver.info €5,000 = $6,378 Sedo
15. Party.us $6,000 Pvt Sale
16. Beach.info     €5,000 = $5,972 Sedo
17.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
17. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
19. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
20. Vacations.info $5,500 Pvt Sale
21.
tie
Woman.info $5,000 Sedo
21.
tie
Michigan.info     $5,000 Pvt Sale
21.
tie
Minnesota.info  $5,000 Pvt Sale
24. Erotica.info €4,000 = $4,913 Sedo
25. KFZ.info  €4,000 = $4,873 Sedo
26. CityGuide.info €4,000 = $4,773 Sedo
27.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
27.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
29.  Grafik.info   €3,500 = $4,249 Sedo
30.
tie
Houston.info $4,000 Pvt Sale
30.
tie
Washington.info $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 

 

 

 

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