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Buyers Finally Take A Breather But More Big Deals Are in the Works

by Ron Jackson  

Just two weeks ago we had the strongest top to bottom sales chart we've seen all year. This week we had one of the softest. Still, no need to start tearing your clothes and throwing ashes on your head (never understood why they did that in ancient times - wouldn't having to buy new clothes make a bad situation even worse? And who was the Rhodes scholar who started the ashes thing?)! But I digress. This was the final week of summer vacation for many people and there was a little event called the Olympics going on in Athens that may have diverted some attention.


There doesn't appear to be any cause for concern though. It very much looks like things will return to normal next week. We know of a 3-letter .com sale currently going through escrow at a stunning six-figure price that will be among the highest ever for a non-word 3-letter domain. The seller (a private individual who is well known to us) has agreed to release the name when the transaction has been completed. You will see some more impressive deals in our Pipeline section coming up a bit later, but right now let's talk about the sales that did get done in the last 7 days. 

The only five-figure sale reported this week (there were 8 last week and 13 the week before that!) comes from Pool.com where Rasta.com changed hands for $10,500 to head our new Top Ten. Pool wound up with three entries on the Big Board, a number that was matched by both Afternic.com and Sedo.com. Afternic had the #2 domain, iProfi.com, at $8,800. That one had me scratching my head for awhile. The domain with the extension returns zero in Overture and even scarier it returns zero without the extension. If I had spent a little less time goofing off in my high school German class I might not have been so perplexed. It turns out that "profi" is German for "pro", so iprofi.com would be the equivalent of ipro.com in English. That doesn't change the fact that there isn't going to be much if any inherent traffic, but it is a name with some good branding possibilities for the German market.

KRS.com, one of Pool's trio of big winners, finished in the #3 spot at $7,100. That domain was followed by TravelQuest.com which sold for $6,100 at SnapNames.com. SnapNames continues to ramp up after their recent change from fixed price to auction format. Their drop catching performance seems to be improving rapidly and many buyers have expressed appreciation for the transparent ID system that allows you to see who is bidding against you.

Sedo.com completes the top half of the chart with the first of their three Top Ten entries, LocalConnect.com, a domain that dialed up $6,089. Sedo also placed the only non-.com name on the list, SegalCharter.de ("sail charter" in German) at $4,944.  Here's a look at the complete chart for the week ending Sunday, August 29:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Aug. 23, 2004 - Sun. Aug. 29, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Aug. 31

  Domain

Sold For

Where Sold
1. Rasta.com  $10,500 Pool
2.  iProfi.com $8,800 Afternic
3.  KRS.com  $7,100 Pool
4.  TravelQuest.com  $6,100 SnapNames
5.  LocalConnect.com €5,000 = $6,089 Sedo
6. RealEstateDeveloper.com $6,000 Afternic
7. BuyAutos.com  $5,100 Pool
8. BlockAdware.com $5,000 Afternic
9. SegelCharter.de
("sail charter" in German)
€4,060 = $4,944 Sedo
10. LocalCity.com  €4,000 = $4,872 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

Afternic completed their trifecta with #6 RealEstateDeveloper.com ($6,000) and #8 BlockAdware.com ($5,000). Pool slipped in between those two with BuyAutos.com at $5,100. Sedo wrapped things up with the previously mentioned #9 domain, SegalCharter.de and #10 LocalCity.com at $4,872

As always there were a number of nice four-figure sales just off the chart, though considerably fewer than in previous weeks. Afternic (which had a solid week despite the soft market) had the best of those, NoSpyware.com at $4,700. They cemented their sales list with ConstructionCompany.com at $4,200

At Enom's Club Drop, EspressoMachine brewed up a tasty $4,300 sale. They also speared $3,000 with Warlords.com. Club Drop is also positioned for a big week next week as you'll see in the Pipeline section below. Just a few miles down the road from Enom, Snapnames was busy adding another $4,200 to their rebounding business with Rebuild.com. They also had at least one four-figure .net sale we're aware of, Transformers.net at $1,161

Sedo supplemented their Top Ten sales with Sealight.com at $3,500 and Casinos.org.uk at £1,700 ($3,063). They added another €2,600 ($3,166) for Immomax.de (in German immo is short for "immobilien" which means real estate). Sedo sold a .info and a .biz in the same price range, but we'll save those for the New TLD section below. Their list also included MyFont.com at $2,500.

Pool's other sales included Anomalous.com at $2,050 and Larger.net at $1,010. UsedCarsLLC.com put $1,500 in the tank at TopNames.com. Meanwhile over at DNForum.com there was another 3-figure .ws sale (those used to be rarer than real bidders at Ebay). Page Howe sent Concerts.ws to Dan McCullough (who seems to be making a career out of developing .ws domains) for $350.

In the Pipeline: Though a lot of people were apparently wrapping up summer vacation this week, it already looks like next week will be a different story. DotcomAgency.com tells us they made a deal to sell WebsiteDevelopment.com for $30,000. They just acquired the domain three weeks ago for $10,000 (you may recall seeing it on our Top Ten chart that week). At Enom's Club Drop, an auction for FreeVideo.com has ended at $21,600 and it looks like a legitimate buyer. Their $12,000 sale of LastMinuteTravelDeals.com will also be eligible for the chart. It has been in the pipeline the past couple of weeks but we understand payment was made just as we were going to press (August 31). Also at Club Drop, an auction for HomeMortage.com (mis-spell) has ended at $5,300. Afternic says they'll have a very strong 3-letter .net sale to report next week, RYL.net at $9,450. So, enjoy this brief break - it looks like it's back to work for everyone next week!

*****

Our Year-To-Date chart remains unchanged this week. It currently takes $27,000 to crack this list and none of this week's reported sales came close.  Here is the complete rundown of big winners so far in 2004:

Domain Name Journal's Year-To-Date First 56
Highest Reported 2004 Domain Sales through Sun. Aug. 29, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Smoking.com $325,000 GreatDomains
5. Arab.com $225,000 Pvt Sale
6.  VisitFlorida.com $186,000 Pvt Sale
7.  Commerce.com $180,000 Sedo
8. Beef.com $150,000 GreatDomains
9.  IQTest.de     €123,625 = $147,635 Sedo
10. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
11.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
12.  MR.com $125,000 GreatDomains
13.  Truck.com  $101,000 Moniker / DomainSystems
14.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
15.  Kazalite.com $83,500 Pool
16. Sedo.com $80,000 Private Sale
17.  BackCountry.com $75,000 Private Sale
18.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
19.  Stop.com  $62,500 Moniker/
DomainSystems
20. ClearDay.com $60,000 Moniker / DomainSystems
21.
tie 
FKK.de  €40,000 = $51,333 Sedo
21.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
23.
tie 
Typing.com  $50,000 GreatDomains
23. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
23.
tie 
Harmony.com $50,000 GreatDomains
23.
tie
Mirror.com $50,000 Moniker / DomainSystems
27. CarFinancing.com $46,000 Pool
28. Hardcore.co.uk £25,000 = $45,951 Sedo
29. Meningitis.com $45,000 Private Sale
30.  Mister.com    $38,800 Pvt Sale
31. Faces.com $38,700 Moniker / DomainSystems
32. Metropol.com €30,500 = $38,230 Sedo

33. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
34.  Fotos.com €30,000 = $35,793 Private Sale
35. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
36.  Cairo.com $35,001 Sedo
37. 
tie
Miss.com $35,000 Afternic
37.
tie
Spamzilla.com $35,000 MarketEvolver
39.  Low.com $32,640 Moniker/
DomainSystems
40.  Refurbished.com  $32,000 Pool
41. CleanEnergy.com $31,950 Moniker / DomainSystems
42. Humor.de €25,520 = $30,449 Sedo
43.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
44.  Single.co.uk  €24,600 = $30,341 Sedo
45.  DiscountDrugs.com $30,010 Namewinner
46.
tie 
AntiDepressants.com $30,000 Private Sale
46.
tie
Gray.com $30,000 GreatDomains
46.
tie
Actor.com $30,000 Sedo
49.  NewYork.info €22,000 = $28,086 Sedo
50.  Headstones.com    $28,000 Pool

51.

XPart.com $27,981 Moniker / DomainSystem

52.

Messaging.com   $27,600 Pool

53.

HotelReservation.com $27,500 Sedo
54.
tie
LH.com    $27,000 GreatDomains

54.
tie

NQ.com $27,000 Afternic
54. 
tie
Computadoras.com
(Spanish for "computers")
$27,000 Pvt Sale
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May. 11, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

The new extensions actually held up very well this week, despite an overall slowdown in reported sales. There were a quartet of four-figure sales headed by Animal.info at $3,283. England's Stuart Smith bought that domain at Sedo, a venue that racked up five of the top seven sales on our New TLD chart. .Info, largely due to continued strong interest in Germany, dominated the board taking all but one position.

Drucken.info ("printing" in German) was less than $60 behind Animal.info, taking the #2 slot at $3,227. .Biz prevented a .info sweep with the solid sale of Baer.biz ("bear" in German) at $3,166. There was a big drop from that #3 position to the 4th spot, but there shouldn't have been. #4 Nashville.info went for just $1,000 at Ebay! 

That might have been the best bargain I've seen anyone get in new TLD space. Not only is it a major city domain (those have always been among the strongest sellers in .info), Nashville is synonymous with country music. I think the seller could have realized 5 to 10 times more for this domain with proper marketing (Tampa.info for example sold for $10,000 this year). It's a good illustration of why DNJournal.com has always advised against trying to sell good domains on Ebay. Few professional domain investors shop there and those who do know there is a good chance the seller is not legitimate (and bid low to offset that risk). The Nashville.info auction actually ended earlier this month, but the WhoIs wasn't updated until this week.

There was one other four-figure sale that is not on our chart. We do not cover the adult domain market as most of the names include words that aren't acceptable in a mainstream publication. However, because it is commonly believed that adult domains aren't worth much in new extensions, we will note that Pool sold one in .info for $1,500 this week. One sale doesn't mean that things are changing in that field, but it is worth noting in case it is a sign of things to come. 

Here is a look at all of the leaders for the week ending August 29:

Domain Name Journal's New TLD Super 7 
  Reported .info, .biz & .us Domain Sales  Aug. 23, 2004 - Aug. 29, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Aug. 31

  Domain

Sold For

Where Sold
1. Animal.info  €2,700 = $3,283 Sedo
2. Drucken.info
("printing" in German)
   €2,650 = $3,227 Sedo
3.  Baer.biz
("bear" in German)
 €2,600 = $3,166 Sedo
4. Nashville.info    $1,000 Ebay
5. Gemaelde.info
("painting" in German)
  €800 = $974 Sedo
6. ParkinsonsDisease.info $500 Pool
7. Reisefuehrer.info
("guidebook" in German)
€400 = $487 Sedo

You can see two more German terms on the lower half of the chart with Gemaelde.info at $974 and Reisefuehrer.info at $487. Pool slipped in between those two with ParkinsonsDisease.info at $500. Just off the chart, Sedo had a couple of other .info sales worth noting, including the hyphenated Debt-Consolidation.info at €300 ($365). Heirat.info ("marriage" in German) went for the same price. 

None of this week's top sellers was high enough to crack our Year-To-Date New TLD chart.  Here is the list of top new extension sales through August 29: 

Domain Name Journal's Year-To-Date New TLD "Great 28" 
Highest Reported 2004 .info, .biz & .us Domain Sales through Aug. 29 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. Vitamins.info $9,500 Afternic
7. RioDeJaneiro.info $9,000 Pvt Sale
8. Stocks.us $8,062 Sedo
9.  Party.info   €6,000 = $7,166 Sedo
10. Book.biz $7,000 Galcomm
11. BDSM.info €5,500 = $6,947 Sedo
12. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
13. Vancouver.info €5,000 = $6,378 Sedo
14. Party.us $6,000 Pvt Sale
15. Beach.info     €5,000 = $5,972 Sedo
16.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
16. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
18. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
19. Vacations.info $5,500 Pvt Sale
20.
tie
Woman.info $5,000 Sedo
20.
tie
Minnesota.info  $5,000 Pvt Sale
22. Erotica.info €4,000 = $4,913 Sedo
23. CityGuide.info €4,000 = $4,773 Sedo
24.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
24.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
26.  Grafik.info   €3,500 = $4,249 Sedo
27.
tie
Houston.info $4,000 Pvt Sale
27.
tie
Washington.info $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 





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Domain Name Journal
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