Featured in USA Today · MSNBC · New York Times · Boston Herald · Arizona Republic 

 

 

Home Page

 

Domain Sales Archive

 

Main Archive

 

 


 

 


A Trio of Sales Over $30,000 Headlines Another Strong Week in The Domain Industry

by Ron Jackson  

If you are a regular DNJournal reader you know that last week we had the strongest Top Ten domain sales chart, from top to bottom, that we've ever had.  Though that was an exceptional week (with a pair of six-figure sales and every name on the chart at five figures or higher) the past 7 days have been nothing to sneeze at either! 


This time around we had 8 reported sales at the lofty five-figure level and we also saw the first .com sweep of our Top Ten since we began these reports ten months ago. Of course, many of the biggest .com sales are never reported due to non-disclosure agreements (we have a Cover Story coming up in October on this private ultra high end of the market). If every sale was reported each week there's no doubt .com sweeps would be commonplace. Still it is worth noting that in the universe of sales that are reported to us, .com just seems to get stronger. It is interesting that it is happening while the new extensions also continue to build strength (our New TLD chart has six domains in four figures this week). With  more and more businesses coming online and fueling an  ongoing boom in the market it appears to be a classic example of a rising tide lifting all boats (at least all well-built boats with respect to good keywords and terms).

Now let's get down to specifics. This week's big board is led by a trio of domains that all topped the $30,000 mark. Leading the way was WesternAustralia.com, a name purchased from a private individual for $35,178 by the Western Australian Tourism Commission. Right behind was a very nice 3-letter word domain, Low.com, which changed hands at Moniker.com/DomainSystems.com for $32,640. The buyer was Oversee.net, a company domainers are very familiar with as they operate DomainSponsor.com's advertising network. The third member of this week's 30K Club was Refurbished.com, another nice one-worder which went for $32,000 in an auction at Pool.com.

Sedo.com racked up three Top Ten entries this week, led by #4 Motos.com at an even $15,000. Sedo also had another one of the five-figure domains, lucky #7 SingleCity.com at $11,499. Moniker/DomainSystems and Pool also hit the five-figure Daily Double, with Moniker adding #5 FrenchMotors.com at $14,550 and Pool taking #6 EuroPro.com at $14,000. Afternic.com accounted for the other high altitude sale, snapping up $10,000 for #8 CameraPhones.com. Here's a look at the complete Top Ten for the week ending Sunday, August 22:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Aug. 16, 2004 - Sun. Aug. 22, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Aug. 23

  Domain

Sold For

Where Sold
1. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
2.  Low.com $32,640 Moniker/
DomainSystems
3.  Refurbished.com  $32,000 Pool
4.  Motos.com  $15,000 Sedo
5.  FrenchMotors.com $14,550 Moniker/
DomainSystems
6. EuroPro.com $14,000 Pool
7. SingleCity.com €9,520 = $11,499 Sedo
8. CameraPhones.com $10,000 Afternic
9. RoutenPlaner.com  $9,200 Enom Club Drop
10. Multivit.com  €7,000 = $8,454 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

In addition to the five-figure domains we mentioned earlier, you can see the final two positions on the big board went to Enom's Club Drop for RoutenPlaner.com at $9,200 and Sedo for Multivit.com at $8,454. Another Sedo domain just missed the Top Ten. That was LoseWeightNow.com which went for $8,250. Sedo had an extremely strong week overall and as always one can't help being struck by the wide variety of extensions they have success with. For example, they sold five German country code (.de) domains at prices ranging from $3,200 to over $5,000. Those were SWT.de at €4,250 ($5,132), MedienService.de ("media service" in German) at €4,060 ($4,903), FilmCenter.de at €3,480 ($4,203), PersonalRoboter.de at €2,900 ($3,503) and Energizer.de at €2,650 ($3,200)

Sedo also scored with .co.uk (British country code), selling Amateur.co.uk for £2,500 ($4,480), plus CarsOnline.co.uk and PersonalInjuryLawyer.co.uk for £2,000 ($3,585) each. Their other .com sales included Meritex.com at $5,077, DanceRadio.com at $3,900 and MusikDownload.com at $3,800. DiscountClothing.com also went for a spiffy €3,000 ($3,623) and CuttingEdgeSecurity.com rounded up another $3,250. .Org took a bow too with Hochzeit.org ("wedding" in German) tying a €2,100 ($2,535) knot. That's still not all! Sedo also had a couple of four-figure .info sales, but we'll save those for our New TLD section coming up a bit later.

Enom's Club Drop continues to harvest fruit from their recent run-up in registrar partners. Transactions have been completed for InteriorDesigns.com at $6,800 and CanadianCarInsurance.com at $5,700. They also moved TravelFacts.com for $3,600, Kinko.com for $3,400 and EVZ.com for $2,600. You might recall from our previous Pipeline reports that private auctions for the latter two ended far higher at Club Drop but the high bidders failed to pay (Kinko.com had been bid up to $20,100 and EVZ.com to $7,000). Under Enom's system, names that aren't paid for are re-auctioned in a new public auction as was the case with Kinko.com and EVZ.com. The sale of WholesaleSuppliers.com went much smoother at $2,300 and Boise.net changed hands for $1,320.

Pool.com recently changed their auction system to a new two-stage process (a three-day sealed bid auction that has the highest bidders advancing to a 24-hour standard auction). It's too early to know how or if that will affect their overall sales prices. This past week was another solid one with PCBox.com attracting $5,800 and Krankheit.com going for $4,250. They also reeled in $2,951 for SportsMagazines.com, $2,777 for Interac.com and $2,250 for TravelCafe.com.  Also in that range were Eiger.com and SearchNews.com at $2,230 each and BigWeb.com at $2,050. Pool's best .net sales were Femme.net at $1,562 and CIY.net at $1,050

You can expect to start hearing more about sales at SnapNames.com since they just switched from a fixed price system to an auction format. We have gotten word on a few of the first sales since the change was enacted. Those included AutosOnline.com at $3,800, CultureShock.com at $2,655 and Cop.org at $1,510. In the past, Snapnames would have received just $69 each for catching those names. They plan to use the higher proceeds to beef up their registrar network and get back into the middle of the expiring domains battle.

Afternic.com supplemented their Top Ten entry with a couple of other nice sales. LendingStar.com brought in $5,770 and ComputerDating.com attracted $4,250. DotcomAgency.com reported a quartet of nice sales with UKTravelInsurance.com on lead vocals at $3,478. EverydayFlowers.com added $2,500 while ContractProcessing.com chimed in with $2,200 and ChurchLadies.com provided a $1,950 chorus. Elsewhere, Markus Schnermann of KeywordDomains.com sold a nice pair at DNForum.com; LatinPro.com (7,441 with the extension in Overture!) for $3,500 and UptownKicks.com (129 with the extension in OT) for $1,400. The owners of CoffeeForLess.com let a couple of their java-related domains go, picking up $2,000 for the singular/plural pair of CoffeeSmile.com and CoffeeSmiles.com.

In the Pipeline: Pool looks to be leading the flow of upcoming deals flowing through the Pipeline. An auction for Rasta.com ended at $10,500 while KRS.com attracted $7,100 and BuyAutos.com $5,100. Payment and transfer of those domains is still pending however.

*****

Our Year-To-Date chart expands to 56 members this week as we welcome three newcomers. The trio of domains that topped $30,000 on our new Top Ten all earned spots on the YTD list (which currently starts at $27,000 and rapidly escalates).  Here is the complete rundown of big winners so far in 2004:

Domain Name Journal's Year-To-Date First 56
Highest Reported 2004 Domain Sales through Sun. Aug. 22, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Smoking.com $325,000 GreatDomains
5. Arab.com $225,000 Pvt Sale
6.  VisitFlorida.com $186,000 Pvt Sale
7.  Commerce.com $180,000 Sedo
8. Beef.com $150,000 GreatDomains
9.  IQTest.de     €123,625 = $147,635 Sedo
10. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
11.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
12.  MR.com $125,000 GreatDomains
13.  Truck.com  $101,000 Moniker / DomainSystems
14.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
15.  Kazalite.com $83,500 Pool
16. Sedo.com $80,000 Private Sale
17.  BackCountry.com $75,000 Private Sale
18.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
19.  Stop.com  $62,500 Moniker/
DomainSystems
20. ClearDay.com $60,000 Moniker / DomainSystems
21.
tie 
FKK.de  €40,000 = $51,333 Sedo
21.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
23.
tie 
Typing.com  $50,000 GreatDomains
23. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
23.
tie 
Harmony.com $50,000 GreatDomains
23.
tie
Mirror.com $50,000 Moniker / DomainSystems
27. CarFinancing.com $46,000 Pool
28. Hardcore.co.uk £25,000 = $45,951 Sedo
29. Meningitis.com $45,000 Private Sale
30.  Mister.com    $38,800 Pvt Sale
31. Faces.com $38,700 Moniker / DomainSystems
32. Metropol.com €30,500 = $38,230 Sedo

33. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
34.  Fotos.com €30,000 = $35,793 Private Sale
35. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
36.  Cairo.com $35,001 Sedo
37. 
tie
Miss.com $35,000 Afternic
37.
tie
Spamzilla.com $35,000 MarketEvolver
39.  Low.com $32,640 Moniker/
DomainSystems
40.  Refurbished.com  $32,000 Pool
41. CleanEnergy.com $31,950 Moniker / DomainSystems
42. Humor.de €25,520 = $30,449 Sedo
43.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
44.  Single.co.uk  €24,600 = $30,341 Sedo
45.  DiscountDrugs.com $30,010 Namewinner
46.
tie 
AntiDepressants.com $30,000 Private Sale
46.
tie
Gray.com $30,000 GreatDomains
46.
tie
Actor.com $30,000 Sedo
49.  NewYork.info €22,000 = $28,086 Sedo
50.  Headstones.com    $28,000 Pool

51.

XPart.com $27,981 Moniker / DomainSystem

52.

Messaging.com   $27,600 Pool

53.

HotelReservation.com $27,500 Sedo
54.
tie
LH.com    $27,000 GreatDomains

54.
tie

NQ.com $27,000 Afternic
54. 
tie
Computadoras.com
(Spanish for "computers")
$27,000 Pvt Sale
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May. 11, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

It was a very good week for the new extensions. Six of the seven domains on our new chart hit four figures, led by Arbeit.info ("work" in German) at $3,805. .Info took the first four positions on the chart with Sedo accounting for the top three sales. Automobil.info ("automobile" in German) went for $2,416 and Tango.info tapped into a $2,012 payday. Busy new extension investor Stuart Smith of England accounted for the next three domains on the chart. He acquired Bodybuilding.info for $1,700 in a private transaction then added Bodybuilding.biz for $1,500 at DNForum.com. Smith also scored VideoGames.biz at the forum for another $1,500

Smith's two .biz buys and another one at Sedo gave that extension positions 5, 6 and 7 on our new Super 7 and another .biz missed the chart by less than $50.  Here is how the New TLD leaders stacked up this week:

Domain Name Journal's New TLD Super 7 
  Reported .info, .biz & .us Domain Sales  Aug. 16, 2004 - Aug. 22, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Aug. 23

  Domain

Sold For

Where Sold
1. Arbeit.info
("work" in German)
 €3,150 = $3,805 Sedo
2. Automobil.info
("automobile" in German)
   €2,000 = $2,416 Sedo
3.  Tango.info  €1,666 = $2,012 Sedo
4. Bodybuilding.info    $1,700 Pvt Sale
5.
tie 
Bodybuilding.biz     $1,500 DNForum
5.
tie
VideoGames.biz $1,500 DNForum
7. Noten.biz
("notes" in German)
€650 = $785 Sedo

In addition to the #7 domain, Noten.biz ("notes" in German) at $785, Sedo sold Stage.biz for €620 ($749). They had a couple of other nice .infos as well, Isuzu.info at €525 ($634) and GlobalAccess.info at €400 ($483). Pool sold DLY.info for $350 as three-letter combinations in that extension continue to rise. At Snapnames today (August 24), an auction for Use.info ended at $1,550 (obviously benefitting from being a word as well as a 3-letter combo)  and one for CNG.info closed at $425. Those will be eligible for next week's chart. 

Next week's #1 new TLD domain could well be Animal.info. Stuart Smith just won an auction for that domain at Sedo for €2,700 ($3,283). The transfer should be complete in time to qualify for next week's list. The best .US news this week involves IPA.us. A Sedo auction for that domain has ended at €700 ($845) and the transfer should be completed soon.

None of this week's top sellers was high enough to crack our Year-To-Date New TLD chart (though Arbeit.info came within $200 of hitting the $4,000 entry fee). Here is the list of top new extension sales through August 22: 

Domain Name Journal's Year-To-Date New TLD "Great 28" 
Highest Reported 2004 .info, .biz & .us Domain Sales through Aug. 15 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. Vitamins.info $9,500 Afternic
7. RioDeJaneiro.info $9,000 Pvt Sale
8. Stocks.us $8,062 Sedo
9.  Party.info   €6,000 = $7,166 Sedo
10. Book.biz $7,000 Galcomm
11. BDSM.info €5,500 = $6,947 Sedo
12. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
13. Vancouver.info €5,000 = $6,378 Sedo
14. Party.us $6,000 Pvt Sale
15. Beach.info     €5,000 = $5,972 Sedo
16.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
16. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
18. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
19. Vacations.info $5,500 Pvt Sale
20.
tie
Woman.info $5,000 Sedo
20.
tie
Minnesota.info  $5,000 Pvt Sale
22. Erotica.info €4,000 = $4,913 Sedo
23. CityGuide.info €4,000 = $4,773 Sedo
24.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
24.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
26.  Grafik.info   €3,500 = $4,249 Sedo
27.
tie
Houston.info $4,000 Pvt Sale
27.
tie
Washington.info $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 

 




Archive of Previous Domain Sales Columns   -   DNJ Home Page

Copyright 2004
Domain Name Journal
A Division of
Internet Edge, Inc.
 


Hit Counter