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Cairo.com Tops the Domain Sales Pyramid After Going for $35,001 at Sedo! 

by Ron Jackson    


It doesn't look like
we are going to see a summer slump in the domain industry.  Solid sales continue to flow like the Nile. Cairo.com barged to the top of our new weekly Top Ten chart after changing hands for $35,001 at Sedo.com. That was also good enough for a spot on our Year-To-Date Top 40.


This week's #2 domain, Computadoras.com (Spanish for "computers") also makes the YTD chart with its $27,000 price tag. Any time you see a hot Spanish keyword going to a new owner, it's a safe bet Chris Chena is involved in the deal. That was the case here as he added still another gem to his collection through a private transaction. 

Chena also bought an active website this week, paying $50,000 for Yagua.com. The portal site is one of the most popular destinations in Chena's home country (Paraguay), attracting about 12,000 unique visitors each day. If you type "Paraguay" into Google's Spanish language search engine, Yagua.com is the first site on the list. We don't include ongoing business sites on our chart (as it is impossible to separate the value of the domain alone from the value added by the business operation) but wanted to note this transaction as it is a key part of the burgeoning Spanish language network Chena is assembling.

Sedo racked up the week's 3rd biggest reported sale, collecting $26,100 for Fussball.com. That is the German word for football (the sport Americans refer to as soccer). This sale even made mainstream news reports in Germany as it occurred just as the European Championship Cup competition was getting underway. As always some of the biggest sales go unreported. Such was the case again this week when Moniker.com/DomainSystems.com handled a whopping $180,000 transaction. The parties involved did not wish to release the domain name involved. 

Two country code domains make news this week. For the first time we have ccTLD domains from Hungary and the United States on our mainstream Top Ten! Puska.hu hit #4 after selling for the equivalent of $15,230 at DomainABC.hu. "Puska" has a dual meaning in Hungarian. It is the word for "gun" or "rifle" and also means something similar to "cheat sheet" in English. The buyer reportedly plans to use the latter meaning to build a site aimed at Hungarian students with downloadable tests, sample final exam questions, etc.

Meanwhile Stocks.us becomes the first .US domain to hit our big board, coming in at #6 after going .for $8,062 at Sedo. To our knowledge that is the highest publicly reported .US sale to date. It comes on the heels of several other strong .US sales last week as the new American country code continues to experience a breakout performance. Several factors have probably contributed to that, including the recent national TV ads Volvo has been running in America for its VolvoCars.us website.

Another five-figure deal was sandwiched between the .HU and .US domains at #5. That was ArtMuseum.com which painted a pretty $10,500 picture at Pool.com. Here is a look at all of the top reported sales for the week ending June 13:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. June 7, 2004 - Sun. June 13, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. June 15

  Domain

Sold For

Where Sold
1.  Cairo.com $35,001 Sedo
2.  Computadoras.com
(Spanish for "computers")
$27,000 Pvt Sale
3.  Fussball.com
(German for "football")
 €21,500 = $26,100 Sedo
4.  Puska.hu
(Hungarian for "gun")
$15,230 DomainABC.hu
5. ArtMuseum.com $10,500 Pool
6.  Stocks.us  $8,062 Sedo
7. KitHomes.com $6,500 Pvt Sale
8. Industry.org €5,000 = $6,070 Sedo
9. Messanger.com $5,200 Enom Club Drop
10. SFSU.com $4,950 Pool

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

The owner of the popular NamePros.com domain forum, Ron James, sold the #7 domain, KitHomes.com in a private transaction. Sedo then makes their fourth appearance on the big board with a solid .org sale - Industry.org - #8 at $6,070. Enom's Club Drop takes a turn in the Top Ten spotlight with #9 Messanger.com, a high traffic misspelling of messenger (189 in Overture with the extension). Pool closes out the list of top sellers with the 4-letter acronym for San Francisco State University, SFSU.com at $4,950.

Pool sold a couple of adult .com domains (we do not include those on our charts) for $6,100 and $5,256 respectively. Their other mainstream winners included NetDate.com at $3,900 and EarnDegree.com at $3,433. ApartmentConnection.com fetched $2,450 and SexyAdds.com attracted $2,150

Sedo enjoyed another banner week. In addition to their four entries on the big board, they hauled in a boatload of four-figure sales in a wide variety of extensions. Three of those were .de's (German country code): Stadtauskunft.de ("city info") at $4,856, Bob.de at $3,399 and Hausmeisterservice.de ("concierge service) at $3,217 (original sales were in Euros, but we'll use $ quotes for the sake of simplicity). There was also a $4,249 .info we'll talk about in the New TLD section below. PreisTrend.com ("price trend") went for $4,500, while AccessJobs.org added $2,367 and Licht.net ("light") brightened the bottom line with another $2,307. Sedo also sold a Swedish country code domain, Accomodation.se for $2,428.

At Moniker.com/DomainSystems.com, PartnershipForms.com filled in the blanks with $4,000, BrownsCars.com motored home with $3,300 and EA2.com commanded $2,700. They also sold a group of 5 domains in one package for $30,000 (the individual names could not be released).

At Afternic.com there was a confidential $5,150 sale along with the $3,688 purchase of MedFile.com and a $2,488 deal for CheapHostels.com. At Enom Club Drop there was no sour taste after Persimmon.com went for $4,200. CasinoCentral.com hit a $4,100 jackpot there and PaintBarrels.com splashed the books with another $3,600. BlueDiamonds.com also showed well at $2,800 while a misspelling of Scooby Doo, ScobbyDoo.com was no dog at $1,900. In a private transaction, Johnny Johannessen sold 3-letter .com MXO.com for $1,450.

In the Pipeline: An auction for Homeowners.com just ended at Ebay.com at $41,100. Unlike many big dollar Ebay sales, this one looks legitimate. The seller reportedly represents the trustee in a bankruptcy liquidation and the buyer is well known in the industry. The transfer should occur this week, making the domain eligible for next week's chart. At Pool, an auction for PBI.com closed at $12,500 and another for BackstagePass.com ended at $6,100. Those are also likely to be paid for before next week's report.

Our Year-To-Date Top 40 gets two new members this week. Cairo.com moves in at #26 and Computadoras.com takes over the 38th spot. Beat.com ($25,000) falls off the chart as we try to keep the length manageable nearing the halfway point in 2004. Here are the big winners so far this year:

Domain Name Journal's Year-To-Date Top 40
Highest Reported 2004 Domain Sales through Sun. June 13, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
2. ME.com $460,000 Moniker / DomainSystems
3. Smoking.com $325,000 GreatDomains
4.  Commerce.com $180,000 Sedo
5. Beef.com $150,000 GreatDomains
6.  IQTest.de     €123,625 = $147,635 Sedo
7. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
8.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
9.  Truck.com  $101,000 Moniker / DomainSystems
10.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
11. Sedo.com $80,000 Private Sale
12.  BackCountry.com $75,000 Private Sale
13.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
14.  Stop.com  $62,500 Moniker/
DomainSystems
15. ClearDay.com $60,000 Moniker / DomainSystems
16.
tie 
FKK.de  €40,000 = $51,333 Sedo
16.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
18. Mirror.com $50,000 Moniker / DomainSystems
19. CarFinancing.com $46,000 Pool
20. Hardcore.co.uk £25,000 = $45,951 Sedo
21. Meningitis.com $45,000 Private Sale
22. Faces.com $38,700 Moniker / DomainSystems
23. Metropol.com €30,500 = $38,230 Sedo

24. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
25.  Fotos.com €30,000 = $35,793 Private Sale
26.  Cairo.com $35,001 Sedo
27. Spamzilla.com $35,000 MarketEvolver
28. CleanEnergy.com $31,950 Moniker / DomainSystems
29. Humor.de €25,520 = $30,449 Sedo
30.  DiscountDrugs.com $30,010 Namewinner
31.
tie 
AntiDepressants.com $30,000 Private Sale
31.
tie
Actor.com $30,000 Sedo
33.  NewYork.info €22,000 = $28,086 Sedo

34.

XPart.com $27,981 Moniker / DomainSystem

35.

Messaging.com   $27,600 Pool

36.

HotelReservation.com $27,500 Sedo

37.

NQ.com $27,000 Afternic
38.  Computadoras.com
(Spanish for "computers")
$27,000 Pvt Sale
39.
tie 
Downlaod.com $26,667 Private Sale
39.
tie
Donwload.com $26,667 Private Sale
39.
tie. 
Dawnload.com $26,667 Private Sale
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May. 11, 2004) Low $XXX,XXX Pvt Transaction
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Transaction
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

After enjoying a breakthrough week with several solid sales last week, .US takes another big jump this week, soaring to the top of our New TLD chart and hitting our mainstream chart for the first time. Stocks.us did the honors after selling for $8,062 at Sedo.  Perennial new TLD powerhouse .info was next with Grafik.info claiming the number 2 spot at $4,249, also at Sedo (the unquestioned leader in new extension sales). Another sizeable .info sale is currently in escrow at Afternic, Industrial.info, at $2,400.

.US continued its recent run of success with Images.us taking the #3 position this week after changing hands for $1,550 at Pool. The next 3 slots went to .info with .biz closing out our new Super 7. Here is a look at the complete list for the week ending June 13: 

Domain Name Journal's New TLD Super 7 
  Reported .info, .biz & .us Domain Sales  June 7, 2004 - June 13, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. June 13

  Domain

Sold For

Where Sold
1. Stocks.us $8,062 Sedo
2.  Grafik.info   €3,500 = $4,249 Sedo
3. Images.us   $1,550 Pool
4.  Creatin.info  €600 = $728 Sedo
5.  Freizeitparks.info
(German for "amusement park")  
 €500 = $607 Sedo
6. StockResearch.info $450 Pvt Sale
7. Vision.biz $343 Pool

With four figure sales becoming commonplace in the new TLD's, the strong keywords that sell significantly lower look like real bargains to us. Vision.biz at $343 would certainly fit that description. Germany continues to be a strong market for .info but each week we are seeing more sales with English words and terms which indicates a broadening of the market for .info. It will be very interesting to see if .US continues to build on the success it has had the past couple of weeks. Given the strength the codes of other major industrial nations have shown, we think there is good reason for optimism among .US investors.

Stocks.us and Grafik.info were both strong enough to move onto our Year-To-Date Top 24 chart.  Stock.us gives the American country code its first entry on the list. Here is a look at 2004's top sellers through June 13. 

Domain Name Journal's Year-To-Date New TLD "Top 24" 
Highest Reported 2004 .info, .biz & .us Domain Sales through June 13 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. Vitamins.info $9,500 Afternic
7. RioDeJaneiro.info $9,000 Pvt Transaction
8. Stocks.us $8,062 Sedo
9.  Party.info   €6,000 = $7,166 Sedo
10. Book.biz $7,000 Galcomm
11. BDSM.info €5,500 = $6,947 Sedo
12. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
13. Vancouver.info €5,000 = $6,378 Sedo
14. Beach.info     €5,000 = $5,972 Sedo
15.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
15. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
17. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
18. Vacations.info $5,500 Pvt Transaction
19. CityGuide.info €4,000 = $4,773 Sedo
20.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
20.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
22.  Grafik.info   €3,500 = $4,249 Sedo
23.
tie
Houston.info $4,000 Pvt Transaction
23.
tie
Washington.info $4,000 Pvt Transaction
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 

 

 

 

 




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Domain Name Journal
A Division of
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