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Swiss Domain Cruises To The Top of Our Chart After $18,000 Sale At Sedo!  

by Ron Jackson   
Archived 6-8-04 


Domains with Swizterland's .ch country code extension have appeared on our charts before but never in such a lofty position. Kreuzfahrten.ch ("Cruises" in German) sold for €15,000 ($18,364) at Sedo.com to soar all the way to #1 on DNJournal.com's new weekly Top Ten list.

The term may sound familiar to you since Kreuzfahrten.de (German country code version) sold earlier this year for a whopping €70,000 ($88,853). That one still ranks among the top ten sales on the year (#9 on our Year-To-Date chart).  It took a little luck for the Swiss domain to reach the summit on our big board. Sedo actually had a considerably larger $30,000 sale (a one-word .com) but the parties involved asked that the name not be released. 

Another confidential sale worth $14,000 occurred at Moniker.com/DomainSystems.com. Unnamed domains are not eligible for our chart but Moniker was still able to claim the runner-up slot thanks to the $13,500 sale of RebateMail.com. Overall sales were softer than usual this past week, most likely due to the Memorial Day weekend in the United States. That is the unofficial start of summer here and with the kids out of school many families celebrate the occasion by putting business aside and heading out of town on vacation.

The absence of blockbuster sales doesn't mean there was a shortage of interesting sales though. Two others cracked five figures, #3 Dater.com which sold for $10,500 at Pool.com and 4th ranked Buy.org which went for $10,000 at Sedo. Another Sedo domain, Halls.com was just $5 short of the 10K mark, going for $9,995

Vitamins.info was right there too, fortifying Afternic.com's sales sheet with a healthy $9,500 sale.  That was good for #6 on the big board as well as the #1 slot on our New TLD chart. .Info in general enjoyed another great week and for the third week in a row, every domain on our new extension chart went for four figures or more. We'll have more on that later, but right now let's take a look at the top reported sales for the week ending May 30:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. May 24, 2004 - Sun. May 30, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. June 1

  Domain

Sold For

Where Sold
1.  Kreuzfahrten.ch  €15,000 = $18,364 Sedo
2.  RebateMail.com $13,500 Moniker/
DomainSystems
3.  Dater.com  $10,500 Pool
4.  Buy.org $10,000 Sedo
5. Halls.com $9,995 Sedo
6.  Vitamins.info  $9,500 Afternic
7. FreshMeat.com $8,600 Pool
8. StopSign.com  $7,500 Pvt Sale
9. SwingersClubs.com $5,300 Pool
10. FishingReport.com $5,000 Pool
10. SoftwareBay.com $5,000 Sedo

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

Pool and Sedo each racked up four Top Ten entries this week (there are actually 11 domains on the board due to 10th place tie). Throwing FreshMeat.com up for bid attracted a school of sharks at Pool that did $8,600 worth of damage. That ranked 7th just ahead of the private sale of StopSign.com for $7,500. Pool also took the 9th spot and shared the 10th position with Sedo.

Both those companies had a long list of additional sales worth noting. MedHotel.com ran up a $4,700 tab at Pool where PenFriend.com attracted a $3,900 check and Wiesbaden.com went for $3,825. Other Pool winners included ClassAct.com at $3,600, BreastDoctor.com at $3,300 and a pair at $3,100: SheMail.com and BestDiet.com. BestDiet sold on Pool's new MarketPlace, a special section of the site that allows customers to post their own domains for sale. MailSearch.com went for $2,050 on the Marketplace while o0.net attracted $2,000. Pool had several others in the 2K range on the traditional dropcatching side of the site. PDAAccessories.com sold for $2,500, Consolidations.com went for $2,250 and NormaJean.com commanded $2,037.

At Sedo Bito.com added €4,000 ($4,895) to the ledger while LadiesShop.com and LanguageTravel.com contributed $3,888 each. Similar news came from other ports of call. At Afternic, HomeCraft.com created a $4,300 paycheck, ExecutiveCharter.com added $2,888 and WindowsSecrets.com spilled the beans to the tune of $2,500. Moniker/DomainSystems had a talented trio of their own with DanceSchool.com tapping out $3,500, AxisInteractive.com adding $3,200 and GetAgents.com going for $2,500.

We haven't heard much about .cn sales since the China country code was introduced so it's worth noting the $500 sale of Payback.cn. We also got word that UnitedKingdom.com changed hands the first half of May in a private transaction. No details were announced but a domain like that could have easily gone for six figures. The new owner is Digimedia. We understand the seller was Canada's John Black, a domain pioneer who acquired some remarkable .com properties before others even had an inkling of how important they would eventually become.

In the Pipeline: Namewinner.com caught the best .net we've seen in ages, Mobile.net, for a customer who bid $18,120. The name hasn't changed hands yet so the payment is still in transit, but it's hard to believe a buyer would let this one slip away. At Enom's Club Drop, an auction for Messanger.com ended at $5,500 on Memorial Day. The high traffic misspell scores 552 in Overture with the extension.

None of this week's sales were high enough to crack the $25,000 entry barrier to our  Year-To-Date chart so it remains unchanged from last week. Here are the big winners so far in 2004:

Domain Name Journal's Year-To-Date "Great 38"
Highest Reported 2004 Domain Sales through Sun. May 30, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
2. ME.com $460,000 Moniker / DomainSystems
3. Smoking.com $325,000 GreatDomains
4.  Commerce.com $180,000 Sedo
5. Beef.com $150,000 GreatDomains
6.  IQTest.de     €123,625 = $147,635 Sedo
7.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
8.  Truck.com  $101,000 Moniker / DomainSystems
9.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
10. Sedo.com $80,000 Private Sale
11.  BackCountry.com $75,000 Private Sale
12.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
13.  Stop.com  $62,500 Moniker/
DomainSystems
14. ClearDay.com $60,000 Moniker / DomainSystems
15.  FKK.de  €40,000 = $51,333 Sedo
15.  Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
17. Mirror.com $50,000 Moniker / DomainSystems
18. CarFinancing.com $46,000 Pool
19. Hardcore.co.uk £25,000 = $45,951 Sedo
20. Meningitis.com $45,000 Private Sale
21. Faces.com $38,700 Moniker / DomainSystems
22. Metropol.com €30,500 = $38,230 Sedo

23. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
24.  Fotos.com €30,000 = $35,793 Private Sale
25. Spamzilla.com $35,000 MarketEvolver
26. CleanEnergy.com $31,950 Moniker / DomainSystems
27. Humor.de €25,520 = $30,449 Sedo
28.  DiscountDrugs.com $30,010 Namewinner
29.  AntiDepressants.com $30,000 Private Sale
30.  NewYork.info €22,000 = $28,086 Sedo

31.

XPart.com $27,981 Moniker / DomainSystem

32.

Messaging.com   $27,600 Pool

33.

HotelReservation.com $27,500 Sedo

34.

NQ.com $27,000 Afternic
35.  Downlaod.com $26,667 Private Sale
35. Donwload.com $26,667 Private Sale
35.  Dawnload.com $26,667 Private Sale
38. Beat.com $25,000 Moniker / DomainSystems
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May. 11, 2004) Low $XXX,XXX Pvt Transaction
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Transaction
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

For the third consecutive week, every domain on our New TLD chart hit the four figure mark. As usual it was .info leading the way. In fact .nfo, the first of the three new extensions to be introduced (in Sept. 2001), scored another clean sweep, taking all seven positions on the board. Vitamins.info led the way after going for $9,500 at Afternic. We've known this one was coming for more than two weeks but the escrow process was just finished, finally making it official. 

Sedo swept all of the remaining positions on the chart with sale ranging from $1,000 to $3,673. Though .info has shown special strength in Germany, six of the seven domains on this week's list are English words. Homo.info claimed the runner-up slot at $3,673 while the lone German word, Ventile.info ("Valves" in German) was next at $3,026

Astronomy.info and RedLightDistrict.info tied for 4th at $1,500 each (that's an odd pairing - we think Binoculars.info would have been a much more appropriate match for the Red Light domain ). Here is a look at the complete Super 7 for the week ending May 30: 

Domain Name Journal's New TLD Super 7 
  Reported .info, .biz & .us Domain Sales  May 24, 2004 - May 30, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. June 1

  Domain

Sold For

Where Sold
1. Vitamins.info $9,500 Afternic
2.  Homo.info   €3,000 = $3,673 Sedo
3. Ventile.info
("Valves" in German)  
  €2,500 = $3,026 Sedo
4.  Astronomy.info   $1,500 Sedo
4.  RedLightDistrict.info  $1,500 Sedo
6. Bordello.info €1,000 = $1,224 Sedo
7. Counterfeit.info $1,000 Sedo

Last week we had mentioned the results from the auctions for RedLightDistrict.info and Counterfeit.info. The sales became official this week when the payments were secured and the domains transferred. At Afternic a couple of new extension auctions just ended with Rat.biz going for $500 and SFP.us for $495. At first glance I thought Rat.biz wasn't a very good fit for the extension, but after getting some email about still another round of registrar snafus I'm now thinking that in some cases it's a perfect fit! Elsewhere we saw Passion.us go for $299 on Ebay and Sedo sold JVC.us for $280

Our Year-To-Date New TLD chart gets one new member this week. Vitamins.info swallowed the #6 position after that big $9,500 sale. We are still able to title the chart as the Top 20 even though there are now 21 domains (due to a tied for the 20th position). Here is a look at 2004's top sellers through May 30. 

Domain Name Journal's Year-To-Date New TLD "Top 20" 
Highest Reported 2004 .info, .biz & .us Domain Sales through May 30 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4. Tampa.info $10,000 Pvt Transaction

4.

Moscow.info $10,000 Sedo
6. Vitamins.info $9,500 Afternic
7. RioDeJaneiro.info $9,000 Pvt Transaction
8.  Party.info   €6,000 = $7,166 Sedo
9. BDSM.info €5,500 = $6,947 Sedo
10. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
11. Vancouver.info €5,000 = $6,378 Sedo
12. Beach.info     €5,000 = $5,972 Sedo
13. Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
13.  Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
15. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
16. Vacations.info $5,500 Pvt Transaction
17. CityGuide.info €4,000 = $4,773 Sedo
18. Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
18. Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
20. Houston.info $4,000 Pvt Transaction
20. Washington.info $4,000 Pvt Transaction
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 

 

 

 




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